--- title: "New Zealand Sotheby’s International Realty vs Realty HQ: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, New Zealand Sotheby’s International Realty or Realty HQ? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/new-zealand-sothebys-international-realty-vs-realty-hq" publisher: "Brandwave" --- # New Zealand Sotheby’s International Realty vs Realty HQ: Which is more popular by branded search in New Zealand? Which is more popular in search, New Zealand Sotheby’s International Realty or Realty HQ? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Zealand Sotheby’s International Realty and Realty HQ - **Competitive set**: Cambridge real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **New Zealand Sotheby’s International Realty Share of Search**: 6.7% - **Realty HQ Share of Search**: 7.8% ## Which is more popular in search, New Zealand Sotheby’s International Realty or Realty HQ? - In August 2026, Realty HQ had more branded searches than New Zealand Sotheby’s International Realty among cambridge real estate agencies in New Zealand. Realty HQ was estimated to have 70 branded searches compared to New Zealand Sotheby’s International Realty’s 60, and held a 7.8% Share of Search versus New Zealand Sotheby’s International Realty’s 6.7%. - The lead changed hands 3 times in the 11 months ending August 2026: Realty HQ took it in November 2025, New Zealand Sotheby’s International Realty took it in February 2026, Realty HQ took it in April 2026. - Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among cambridge real estate agencies in New Zealand moved from 3.2% to 6.7%, and its estimated monthly branded searches moved from 40 to 60. - Across the 11 months ending August 2026, Realty HQ’s estimated Share of Search among cambridge real estate agencies in New Zealand moved from 2.4% to 7.8%, and its estimated monthly branded searches moved from 30 to 70. ## How did search popularity change for New Zealand cambridge real estate agencies in August 2026? - In August 2026, Realty HQ overtook New Zealand Sotheby’s International Realty to rank 4th among cambridge real estate agencies in New Zealand, at 7.8%. - In August 2026, New Zealand Sotheby’s International Realty gained estimated Share of Search among cambridge real estate agencies in New Zealand, from 3.1% to 6.7%. ## Month by month | Month | New Zealand Sotheby’s International Realty estimated searches | New Zealand Sotheby’s International Realty Share of Search | New Zealand Sotheby’s International Realty rank | Realty HQ estimated searches | Realty HQ Share of Search | Realty HQ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 3.2% | 4 | 30 | 2.4% | 5 | | Nov 2025 | 20 | 1.6% | 5 | 30 | 2.5% | 4 | | Dec 2025 | 30 | 3.4% | 4 | 30 | 3.4% | 5 | | Jan 2026 | 10 | 0.97% | 6 | 20 | 1.9% | 4 | | Feb 2026 | 60 | 4.8% | 4 | 20 | 1.6% | 5 | | Mar 2026 | 30 | 2.3% | 4 | 30 | 2.3% | 5 | | Apr 2026 | 30 | 2.5% | 5 | 50 | 4.1% | 4 | | May 2026 | 20 | 2.2% | 5 | 30 | 3.2% | 4 | | Jun 2026 | 30 | 3.4% | 4 | 30 | 3.4% | 5 | | Jul 2026 | 30 | 3.1% | 4 | 30 | 3.1% | 5 | | Aug 2026 | 60 | 6.7% | 5 | 70 | 7.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s and Realty HQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Zealand Sotheby’s International Realty**: Measured on the search terms “new zealand sotheby's”, “new zealand sotheby's international realty”, “new zealand sotheby's international realty cambridge”, “new zealand sothebys”, “nz sotheby's”, “nz sotheby's real estate”, “nz sothebys”, “nzsir”, “nzsothebysrealty.com”, “sotheby's auckland”, “sotheby's wellington”, “sothebys auckland” and “sothebys wellington”, summed into one figure. - **Realty HQ**: Measured on the search terms “realty hq”, “realty hq cambridge” and “realtyhq”, summed into one figure. - [New Zealand Sotheby’s International Realty profile](/demand/nz/brands/new-zealand-sothebys-international-realty) - [Realty HQ profile](/demand/nz/brands/realty-hq) - [All cambridge real estate agencies in New Zealand](/demand/nz/locations/cambridge/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, New Zealand Sotheby’s International Realty or Realty HQ? In August 2026, Realty HQ had more branded searches than New Zealand Sotheby’s International Realty among cambridge real estate agencies in New Zealand. Realty HQ was estimated to have 70 branded searches compared to New Zealand Sotheby’s International Realty’s 60, and held a 7.8% Share of Search versus New Zealand Sotheby’s International Realty’s 6.7%. ## Cite this page Brandwave. "New Zealand Sotheby’s International Realty vs Realty HQ: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/new-zealand-sothebys-international-realty-vs-realty-hq This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/new-zealand-sothebys-international-realty-vs-realty-hq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.