--- title: "New Zealand Sotheby’s International Realty vs Ray White: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, New Zealand Sotheby’s International Realty or Ray White? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/new-zealand-sothebys-international-realty-vs-ray-white" publisher: "Brandwave" --- # New Zealand Sotheby’s International Realty vs Ray White: Which is more popular by branded search in New Zealand? Which is more popular in search, New Zealand Sotheby’s International Realty or Ray White? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Zealand Sotheby’s International Realty and Ray White - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **New Zealand Sotheby’s International Realty Share of Search**: 0.87% - **Ray White Share of Search**: 32.7% ## Which is more popular in search, New Zealand Sotheby’s International Realty or Ray White? - In August 2026, Ray White had more branded searches than New Zealand Sotheby’s International Realty among residential real estate agencies in New Zealand. Ray White was estimated to have 63.6K branded searches compared to New Zealand Sotheby’s International Realty’s 1.7K, and held a 32.7% Share of Search versus New Zealand Sotheby’s International Realty’s 0.87%. - Ray White was ahead of New Zealand Sotheby’s International Realty in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.49% to 0.87%, and its estimated monthly branded searches moved from 1.1K to 1.7K. - Across the 11 months ending August 2026, Ray White’s estimated Share of Search among residential real estate agencies in New Zealand moved from 30.9% to 32.7%, and its estimated monthly branded searches moved from 72K to 63.6K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 34.7% to 32.7%. - In August 2026, New Zealand Sotheby’s International Realty rose from 16th to 14th among residential real estate agencies in New Zealand. ## Month by month | Month | New Zealand Sotheby’s International Realty estimated searches | New Zealand Sotheby’s International Realty Share of Search | New Zealand Sotheby’s International Realty rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 0.49% | 18 | 72K | 30.9% | 1 | | Nov 2025 | 1.3K | 0.58% | 17 | 72.7K | 32.2% | 1 | | Dec 2025 | 880 | 0.51% | 18 | 58.3K | 33.9% | 1 | | Jan 2026 | 1.1K | 0.52% | 18 | 71.7K | 32.4% | 1 | | Feb 2026 | 1.3K | 0.59% | 17 | 71.4K | 31.8% | 1 | | Mar 2026 | 1.5K | 0.61% | 17 | 78.3K | 32.3% | 1 | | Apr 2026 | 1.2K | 0.6% | 17 | 70.7K | 35% | 1 | | May 2026 | 1.2K | 0.61% | 17 | 65K | 32.3% | 1 | | Jun 2026 | 1K | 0.53% | 16 | 65.2K | 33.8% | 1 | | Jul 2026 | 1.2K | 0.63% | 16 | 64.1K | 34.7% | 1 | | Aug 2026 | 1.7K | 0.87% | 14 | 63.6K | 32.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Zealand Sotheby’s International Realty**: Measured on the search terms “new zealand sotheby's”, “new zealand sotheby's international realty”, “new zealand sotheby's international realty cambridge”, “new zealand sothebys”, “nz sotheby's”, “nz sotheby's real estate”, “nz sothebys”, “nzsir” and “nzsothebysrealty.com”, summed into one figure. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure. - [New Zealand Sotheby’s International Realty profile](/demand/nz/brands/new-zealand-sothebys-international-realty) - [Ray White profile](/demand/nz/brands/ray-white) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, New Zealand Sotheby’s International Realty or Ray White? In August 2026, Ray White had more branded searches than New Zealand Sotheby’s International Realty among residential real estate agencies in New Zealand. Ray White was estimated to have 63.6K branded searches compared to New Zealand Sotheby’s International Realty’s 1.7K, and held a 32.7% Share of Search versus New Zealand Sotheby’s International Realty’s 0.87%. ## Cite this page Brandwave. "New Zealand Sotheby’s International Realty vs Ray White: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/new-zealand-sothebys-international-realty-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/new-zealand-sothebys-international-realty-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.