--- title: "New Zealand Listener vs NZ House & Garden: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, New Zealand Listener or NZ House & Garden? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/new-zealand-listener-vs-nz-house-and-garden" publisher: "Brandwave" --- # New Zealand Listener vs NZ House & Garden: Which is more popular by branded search in New Zealand? Which is more popular in search, New Zealand Listener or NZ House & Garden? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Zealand Listener and NZ House & Garden - **Competitive set**: Magazines - **Market**: New Zealand - **Month measured**: Aug 2026 - **New Zealand Listener Share of Search**: 40.7% - **NZ House & Garden Share of Search**: 31.7% ## Which is more popular in search, New Zealand Listener or NZ House & Garden? - In August 2026, New Zealand Listener had more branded searches than NZ House & Garden among magazines in New Zealand. New Zealand Listener was estimated to have 1.7K branded searches compared to NZ House & Garden’s 1.3K, and held a 40.7% Share of Search versus NZ House & Garden’s 31.7%. - New Zealand Listener was ahead of NZ House & Garden in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, New Zealand Listener’s estimated Share of Search among magazines in New Zealand moved from 36.5% to 40.7%, and its estimated monthly branded searches moved from 1.9K to 1.7K. - Across the 11 months ending August 2026, NZ House & Garden’s estimated Share of Search among magazines in New Zealand moved from 25.4% to 31.7%, and its estimated monthly branded searches held steady at 1.3K. ## How did search popularity change for New Zealand magazines in August 2026? - In August 2026, NZ House & Garden gained estimated Share of Search among magazines in New Zealand, from 30.8% to 31.7%. - In August 2026, New Zealand Listener lost estimated Share of Search among magazines in New Zealand, from 46.7% to 40.7%. ## Month by month | Month | New Zealand Listener estimated searches | New Zealand Listener Share of Search | New Zealand Listener rank | NZ House & Garden estimated searches | NZ House & Garden Share of Search | NZ House & Garden rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 36.5% | 1 | 1.3K | 25.4% | 2 | | Nov 2025 | 1.7K | 37.2% | 1 | 1.7K | 35.7% | 2 | | Dec 2025 | 1.9K | 37.9% | 1 | 1.8K | 36.1% | 2 | | Jan 2026 | 1.7K | 38.4% | 1 | 1.6K | 36.2% | 2 | | Feb 2026 | 1.5K | 37.4% | 1 | 1.3K | 31.7% | 2 | | Mar 2026 | 1.7K | 29.5% | 2 | 1.4K | 23.4% | 3 | | Apr 2026 | 1.6K | 43.2% | 1 | 1.3K | 35.3% | 2 | | May 2026 | 1.6K | 40.6% | 1 | 1.3K | 32.5% | 2 | | Jun 2026 | 1.8K | 43% | 1 | 1.1K | 27.9% | 2 | | Jul 2026 | 1.9K | 46.7% | 1 | 1.3K | 30.8% | 2 | | Aug 2026 | 1.7K | 40.7% | 1 | 1.3K | 31.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using New Zealand Listener’s and NZ House & Garden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Zealand Listener**: Measured on the search terms “new zealand listener online”, “nz listener”, “nz listener latest issue”, “nz listener magazine online”, “nz listener subscription”, “the listener” and “the new zealand listener”, summed into one figure. - **NZ House & Garden**: Measured on the search terms “house and garden magazine”, “nz house & garden subscription”, “nz house and garden”, “nz house and garden latest issue” and “nz house and garden magazine website”, summed into one figure. - [New Zealand Listener profile](/demand/nz/brands/new-zealand-listener) - [NZ House & Garden profile](/demand/nz/brands/nz-house-and-garden) - [All magazines in New Zealand](/demand/nz/categories/nz-magazines): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, New Zealand Listener or NZ House & Garden? In August 2026, New Zealand Listener had more branded searches than NZ House & Garden among magazines in New Zealand. New Zealand Listener was estimated to have 1.7K branded searches compared to NZ House & Garden’s 1.3K, and held a 40.7% Share of Search versus NZ House & Garden’s 31.7%. ## Cite this page Brandwave. "New Zealand Listener vs NZ House & Garden: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/new-zealand-listener-vs-nz-house-and-garden This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/new-zealand-listener-vs-nz-house-and-garden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.