--- title: "New Zealand Hearing vs Oticon: Which is searched more in New Zealand?" description: "Is New Zealand Hearing or Oticon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/new-zealand-hearing-vs-oticon" publisher: "Brandwave" --- # New Zealand Hearing vs Oticon: Which is searched more in New Zealand? Is New Zealand Hearing or Oticon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hearing aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Zealand Hearing and Oticon - **Competitive set**: Hearing aid brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **New Zealand Hearing Share of Search**: 1.6% - **Oticon Share of Search**: 14.1% ## Is New Zealand Hearing or Oticon more popular in search? - In September 2026, Oticon had more branded searches than New Zealand Hearing among hearing aid brands in New Zealand. Oticon had about 430 branded searches, while New Zealand Hearing had 50. Oticon made up 14.1% of all hearing aid brand searches we track, and New Zealand Hearing accounted for 1.6%. - Oticon was ahead of New Zealand Hearing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Zealand Hearing’s share of searches among hearing aid brands in New Zealand moved from 2.9% to 1.6%, and its estimated monthly branded searches moved from 90 to 50. - Across the 12 months ending September 2026, Oticon’s share of searches among hearing aid brands in New Zealand moved from 17.2% to 14.1%, and its estimated monthly branded searches moved from 530 to 430. ## Top hearing aid brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oticon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. New Zealand Hearing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oticon was listed before New Zealand Hearing in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Phonak | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Oticon | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Signia | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ReSound | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Widex | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | New Zealand Hearing | 6th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about hearing aid brands - Asked ChatGPT "Which hearing aid brand should I buy in New Zealand?": 1. Phonak, 2. Oticon, 3. Signia, 4. Widex, 5. ReSound, 6. New Zealand Hearing - Asked ChatGPT "What are the best hearing aid brands in New Zealand?": 1. Phonak, 2. Oticon, 3. ReSound, 4. Signia, 5. Widex, 6. New Zealand Hearing - Asked ChatGPT "What's the best hearing aid brand in New Zealand for hearing loss?": 1. Phonak, 2. Oticon, 3. Signia, 4. Widex, 5. ReSound, 6. New Zealand Hearing - Searched Google, AI Overview "best hearing aid": 1. Phonak, 2. Oticon, 3. ReSound - Searched Google, AI Overview "in ear hearing aids": 1. Phonak Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hearing aid brands in September 2026? - In September 2026, Oticon lost share of searches among hearing aid brands in New Zealand, from 16.1% to 14.1%. - In September 2026, New Zealand Hearing lost share of searches among hearing aid brands in New Zealand, from 3.2% to 1.6%. ## Month by month | Month | New Zealand Hearing estimated searches | New Zealand Hearing Share of Search | New Zealand Hearing rank | Oticon estimated searches | Oticon Share of Search | Oticon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 2.9% | 6 | 530 | 17.2% | 3 | | Nov 2025 | 90 | 3.4% | 6 | 530 | 19.9% | 2 | | Dec 2025 | 50 | 1.9% | 6 | 490 | 19% | 3 | | Jan 2026 | 90 | 3.3% | 6 | 460 | 17% | 3 | | Feb 2026 | 50 | 1.7% | 6 | 530 | 17.5% | 3 | | Mar 2026 | 90 | 2.7% | 6 | 560 | 16.8% | 3 | | Apr 2026 | 50 | 1.8% | 6 | 600 | 21.4% | 2 | | May 2026 | 50 | 1.5% | 6 | 650 | 19.2% | 2 | | Jun 2026 | 70 | 2.6% | 6 | 430 | 15.7% | 3 | | Jul 2026 | 90 | 3.3% | 6 | 560 | 20.8% | 2 | | Aug 2026 | 90 | 3.2% | 6 | 460 | 16.1% | 3 | | Sep 2026 | 50 | 1.6% | 6 | 430 | 14.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using New Zealand Hearing’s and Oticon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Zealand Hearing**: Measured on the search term “new zealand hearing”. - **Oticon**: Measured on the search terms “oticon” and “oticon hearing aid”, summed into one figure. - [New Zealand Hearing profile](/demand/nz/brands/new-zealand-hearing) - [Oticon profile](/demand/nz/brands/oticon) - [All hearing aid brands in New Zealand](/demand/nz/categories/nz-hearing-aid-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Zealand Hearing or Oticon more popular in search? In September 2026, Oticon had more branded searches than New Zealand Hearing among hearing aid brands in New Zealand. Oticon had about 430 branded searches, while New Zealand Hearing had 50. Oticon made up 14.1% of all hearing aid brand searches we track, and New Zealand Hearing accounted for 1.6%. ## Cite this page Brandwave. "New Zealand Hearing vs Oticon: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/new-zealand-hearing-vs-oticon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/new-zealand-hearing-vs-oticon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.