---
title: "New Zealand First vs Labour Party: Which is searched more in New Zealand?"
description: "Is New Zealand First or Labour Party more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Political parties set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/new-zealand-first-vs-new-zealand-labour-party"
publisher: "Brandwave"
---

# New Zealand First vs Labour Party: Which is searched more in New Zealand?

Is New Zealand First or Labour Party more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Political parties set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: New Zealand First and Labour Party
- **Competitive set**: Political parties
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **New Zealand First Share of Search**: 19.9%
- **Labour Party Share of Search**: 5.2%

## Is New Zealand First or Labour Party more popular in search?

- In September 2026, New Zealand First had more branded searches than Labour Party among political parties in New Zealand. New Zealand First had about 25,500 branded searches, while Labour Party had 6,600. New Zealand First made up 19.9% of all political party searches we track, and Labour Party accounted for 5.2%.
- New Zealand First was ahead of Labour Party in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New Zealand First’s share of searches among political parties in New Zealand moved from 11.5% to 19.9%, and its estimated monthly branded searches moved from 4K to 25.5K.
- Across the 12 months ending September 2026, Labour Party’s share of searches among political parties in New Zealand moved from 5.4% to 5.2%, and its estimated monthly branded searches moved from 1.9K to 6.6K.

## Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both New Zealand First and Labour Party showed up in all five answers. Labour Party was listed before New Zealand First in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| National Party | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Labour Party | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Green Party | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| ACT New Zealand | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| New Zealand First | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| Te Pāti Māori | 6th | 3 of 3 | 2 of 2 | 5 of 5 |
| Alliance Party | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Animal Justice Party | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| The Cannabis Party | 9th | 0 of 3 | 2 of 2 | 2 of 5 |
| Conservative Party NZ | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Free Palestine | 11th | 0 of 3 | 2 of 2 | 2 of 5 |
| New Zealand Loyal | 12th | 0 of 3 | 2 of 2 | 2 of 5 |
| NZ Outdoors & Freedom Party | 13th | 0 of 3 | 2 of 2 | 2 of 5 |
| Opportunity Party | 14th | 1 of 3 | 1 of 2 | 2 of 5 |
| Te Tai Tokerau Party | 15th | 0 of 3 | 2 of 2 | 2 of 5 |
| Vision New Zealand | 16th | 0 of 3 | 2 of 2 | 2 of 5 |
| Women's Rights Party | 17th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about political parties

- Asked ChatGPT "Which political party should I join in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori
- Asked ChatGPT "What are the best political parties in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Opportunity Party
- Asked ChatGPT "What's the best political party in New Zealand for voting and support?": 1. Labour Party, 2. National Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori
- Searched Google, AI Overview "new zealand political parties": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Opportunity Party, 15. Te Tai Tokerau Party, 16. Vision New Zealand, 17. Women's Rights Party
- Searched Google, AI Overview "political parties nz": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Te Tai Tokerau Party, 15. Vision New Zealand, 16. Women's Rights Party

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand political parties in September 2026?

- In September 2026, New Zealand First overtook National Party to rank 2nd among political parties in New Zealand, with 19.9% of the searches.
- In September 2026, Labour Party gained share of searches among political parties in New Zealand, from 3.4% to 5.2%.

## Month by month

| Month | New Zealand First estimated searches | New Zealand First Share of Search | New Zealand First rank | Labour Party estimated searches | Labour Party Share of Search | Labour Party rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4K | 11.5% | 3 | 1.9K | 5.4% | 6 |
| Nov 2025 | 3.1K | 6.6% | 5 | 1.6K | 3.4% | 6 |
| Dec 2025 | 2.1K | 11.3% | 4 | 880 | 4.7% | 7 |
| Jan 2026 | 3.3K | 16.9% | 3 | 1.3K | 6.6% | 6 |
| Feb 2026 | 4K | 15.8% | 4 | 1.6K | 6.3% | 7 |
| Mar 2026 | 6.1K | 16.4% | 2 | 2.4K | 6.5% | 6 |
| Apr 2026 | 7.7K | 19.2% | 2 | 1.9K | 4.7% | 7 |
| May 2026 | 8K | 15.4% | 2 | 2.9K | 5.6% | 7 |
| Jun 2026 | 7.8K | 8.9% | 3 | 3.6K | 4.1% | 5 |
| Jul 2026 | 12.7K | 16.9% | 2 | 2.4K | 3.2% | 7 |
| Aug 2026 | 15.4K | 9.6% | 3 | 5.4K | 3.4% | 7 |
| Sep 2026 | 25.5K | 19.9% | 2 | 6.6K | 5.2% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using New Zealand First’s and Labour Party’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **New Zealand First**: Measured on the search terms “new zealand first”, “new zealand first party”, “nz first”, “nz first candidates”, “nz first manifesto”, “nz first party”, “nz first policies”, “nzfirst” and “nzfirst.nz”, summed into one figure.
- **Labour Party**: Measured on the search term “labour party”.

- [New Zealand First profile](/demand/nz/brands/new-zealand-first)
- [Labour Party profile](/demand/nz/brands/new-zealand-labour-party)
- [All political parties in New Zealand](/demand/nz/categories/nz-political-parties): The set both shares are measured inside, 17 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is New Zealand First or Labour Party more popular in search?

In September 2026, New Zealand First had more branded searches than Labour Party among political parties in New Zealand. New Zealand First had about 25,500 branded searches, while Labour Party had 6,600. New Zealand First made up 19.9% of all political party searches we track, and Labour Party accounted for 5.2%.

## Cite this page

Brandwave. "New Zealand First vs Labour Party: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/new-zealand-first-vs-new-zealand-labour-party

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/new-zealand-first-vs-new-zealand-labour-party. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.