---
title: "New World vs SuperValue: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, New World or SuperValue? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/new-world-vs-supervalue"
publisher: "Brandwave"
---

# New World vs SuperValue: Which is more popular by branded search in New Zealand?

Which is more popular in search, New World or SuperValue? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: New World and SuperValue
- **Competitive set**: Supermarkets
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **New World Share of Search**: 20.2%
- **SuperValue Share of Search**: 0.07%

## Which is more popular in search, New World or SuperValue?

- In August 2026, New World had more branded searches than SuperValue among supermarkets in New Zealand. New World was estimated to have 370K branded searches compared to SuperValue’s 1.4K, and held a 20.2% Share of Search versus SuperValue’s 0.07%.
- New World was ahead of SuperValue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, New World’s estimated Share of Search among supermarkets in New Zealand moved from 19.5% to 20.2%, and its estimated monthly branded searches moved from 371K to 370K.
- Across the 11 months ending August 2026, SuperValue’s estimated Share of Search among supermarkets in New Zealand moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 1.9K to 1.4K.

## How did search popularity change for New Zealand supermarkets in August 2026?

- In August 2026, New World lost estimated Share of Search among supermarkets in New Zealand, from 21% to 20.2%.
- Estimated monthly branded searches for SuperValue in New Zealand fell 30.3% over 11 measured months, from 1.9K to 1.4K in August 2026.

## Month by month

| Month | New World estimated searches | New World Share of Search | New World rank | SuperValue estimated searches | SuperValue Share of Search | SuperValue rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 371K | 19.5% | 3 | 1.9K | 0.1% | 8 |
| Nov 2025 | 372K | 18.4% | 3 | 1.7K | 0.08% | 8 |
| Dec 2025 | 555K | 21.7% | 3 | 2.5K | 0.1% | 8 |
| Jan 2026 | 372K | 18.3% | 3 | 2K | 0.1% | 8 |
| Feb 2026 | 372K | 20.4% | 3 | 1.4K | 0.07% | 8 |
| Mar 2026 | 454K | 21.6% | 3 | 1.6K | 0.08% | 8 |
| Apr 2026 | 372K | 18% | 3 | 2K | 0.1% | 8 |
| May 2026 | 371K | 20.5% | 3 | 1.6K | 0.09% | 8 |
| Jun 2026 | 303K | 18.1% | 3 | 1.4K | 0.08% | 8 |
| Jul 2026 | 371K | 21% | 3 | 1.1K | 0.06% | 8 |
| Aug 2026 | 370K | 20.2% | 3 | 1.4K | 0.07% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using New World’s and SuperValue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **New World**: Measured on the search terms “new world”, “new world groceries” and “new world supermarket”, summed into one figure.
- **SuperValue**: Measured on the search terms “supervalue”, “supervalue groceries” and “supervalue supermarket”, summed into one figure.

- [New World profile](/demand/nz/brands/new-world)
- [SuperValue profile](/demand/nz/brands/supervalue)
- [All supermarkets in New Zealand](/demand/nz/categories/supermarkets): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, New World or SuperValue?

In August 2026, New World had more branded searches than SuperValue among supermarkets in New Zealand. New World was estimated to have 370K branded searches compared to SuperValue’s 1.4K, and held a 20.2% Share of Search versus SuperValue’s 0.07%.

## Cite this page

Brandwave. "New World vs SuperValue: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/new-world-vs-supervalue

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/new-world-vs-supervalue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.