--- title: "New Era vs Patagonia: Which is searched more in New Zealand?" description: "Is New Era or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/new-era-vs-patagonia" publisher: "Brandwave" --- # New Era vs Patagonia: Which is searched more in New Zealand? Is New Era or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Era and Patagonia - **Competitive set**: Cap brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **New Era Share of Search**: 8.4% - **Patagonia Share of Search**: 1.4% ## Is New Era or Patagonia more popular in search? - In September 2026, New Era had more branded searches than Patagonia among cap brands in New Zealand. New Era had about 3,190 branded searches, while Patagonia had 530. New Era made up 8.4% of all cap brand searches we track, and Patagonia accounted for 1.4%. - New Era was ahead of Patagonia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Era’s share of searches among cap brands in New Zealand moved from 7% to 8.4%, and its estimated monthly branded searches held steady at 3.2K. - Across the 12 months ending September 2026, Patagonia’s share of searches among cap brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 580 to 530. ## Top cap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Era appeared in all five answers. Patagonia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. New Era was listed before Patagonia in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AS Colour | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Patagonia | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cap brands - Asked ChatGPT "Which cap brand should I buy in New Zealand?": 1. New Era, 2. AS Colour, 3. Patagonia - Asked ChatGPT "What are the best cap brands in New Zealand?": 1. AS Colour, 2. New Era, 3. Patagonia - Asked ChatGPT "What's the best cap brand in New Zealand for everyday wear?": 1. AS Colour, 2. New Era - Searched Google, AI Overview "best cap brand": 1. New Era, 2. Patagonia - Searched Google, AI Overview "men's cap brand": 1. New Era Not named in any answer: Mitchell & Ness and Flexfit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cap brands in September 2026? - In September 2026, New Era gained share of searches among cap brands in New Zealand, from 7.7% to 8.4%. ## Month by month | Month | New Era estimated searches | New Era Share of Search | New Era rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 7% | 2 | 580 | 1.3% | 4 | | Nov 2025 | 4.1K | 6.1% | 2 | 870 | 1.3% | 4 | | Dec 2025 | 4.1K | 7.3% | 2 | 960 | 1.7% | 4 | | Jan 2026 | 3.2K | 8.3% | 2 | 780 | 2% | 4 | | Feb 2026 | 2.8K | 7.4% | 2 | 580 | 1.6% | 4 | | Mar 2026 | 3.1K | 6.8% | 2 | 640 | 1.4% | 4 | | Apr 2026 | 2.8K | 6.2% | 2 | 520 | 1.2% | 4 | | May 2026 | 2.8K | 6.2% | 2 | 350 | 0.78% | 4 | | Jun 2026 | 3.2K | 7.1% | 2 | 380 | 0.84% | 4 | | Jul 2026 | 3.1K | 8.2% | 2 | 420 | 1.1% | 4 | | Aug 2026 | 3.5K | 7.7% | 2 | 470 | 1% | 4 | | Sep 2026 | 3.2K | 8.4% | 2 | 530 | 1.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using New Era’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Era**: Measured on the search terms “new era”, “new era cap” and “new era hats”, summed into one figure. - **Patagonia**: Measured on the search terms “patagonia cap” and “patagonia hat”, summed into one figure. - [New Era profile](/demand/nz/brands/new-era) - [Patagonia profile](/demand/nz/brands/patagonia) - [All cap brands in New Zealand](/demand/nz/categories/nz-hat-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Era or Patagonia more popular in search? In September 2026, New Era had more branded searches than Patagonia among cap brands in New Zealand. New Era had about 3,190 branded searches, while Patagonia had 530. New Era made up 8.4% of all cap brand searches we track, and Patagonia accounted for 1.4%. ## Cite this page Brandwave. "New Era vs Patagonia: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/new-era-vs-patagonia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/new-era-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.