--- title: "New Balance vs Vans: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, New Balance or Vans? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/new-balance-vs-vans" publisher: "Brandwave" --- # New Balance vs Vans: Which is more popular by branded search in New Zealand? Which is more popular in search, New Balance or Vans? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Balance and Vans - **Competitive set**: Sneaker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **New Balance Share of Search**: 15.9% - **Vans Share of Search**: 1.8% ## Which is more popular in search, New Balance or Vans? - In August 2026, New Balance had more branded searches than Vans among sneaker brands in New Zealand. New Balance was estimated to have 87.8K branded searches compared to Vans’ 10.1K, and held a 15.9% Share of Search versus Vans’ 1.8%. - New Balance was ahead of Vans in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand moved from 15.2% to 15.9%, and its estimated monthly branded searches moved from 75K to 87.8K. - Across the 11 months ending August 2026, Vans’ estimated Share of Search among sneaker brands in New Zealand moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 9.3K to 10.1K. ## How did search popularity change for New Zealand sneaker brands in August 2026? - In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand. - Estimated monthly branded searches for New Balance in New Zealand rose 17.1% over 11 measured months, from 75K to 87.8K in August 2026. ## Month by month | Month | New Balance estimated searches | New Balance Share of Search | New Balance rank | Vans estimated searches | Vans Share of Search | Vans rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 75K | 15.2% | 3 | 9.3K | 1.9% | 10 | | Nov 2025 | 90.6K | 14.2% | 3 | 10.9K | 1.7% | 10 | | Dec 2025 | 87.7K | 14.5% | 3 | 9.8K | 1.6% | 9 | | Jan 2026 | 77.7K | 15.4% | 3 | 8K | 1.6% | 10 | | Feb 2026 | 67.1K | 15.5% | 4 | 6.7K | 1.5% | 10 | | Mar 2026 | 77.4K | 14.8% | 3 | 7.9K | 1.5% | 10 | | Apr 2026 | 79.5K | 14.6% | 3 | 8.1K | 1.5% | 10 | | May 2026 | 94.8K | 17.2% | 3 | 8.3K | 1.5% | 10 | | Jun 2026 | 104K | 18.3% | 3 | 8.5K | 1.5% | 10 | | Jul 2026 | 88.2K | 16.3% | 3 | 8.4K | 1.5% | 10 | | Aug 2026 | 87.8K | 15.9% | 3 | 10.1K | 1.8% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using New Balance’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Balance**: Measured on the search terms “mens new balance shoes”, “new balance”, “new balance 1080”, “new balance 2002r”, “new balance 530”, “new balance 550”, “new balance 574”, “new balance 740”, “new balance 9060”, “new balance near me”, “new balance nz”, “new balance online”, “new balance outlets”, “new balance running shoes”, “new balance shoes”, “new balance sneakers”, “newbalance”, “newbalance 327”, “newbalance co nz”, “newbalance nz”, “newbalance shoes” and “newbalance sneakers”, summed into one figure. - **Vans**: Measured on the search terms “black vans shoes”, “blue vans shoes”, “cheap vans shoes”, “green vans shoes”, “pink vans shoes”, “platypus shoes vans”, “vans athletic shoes”, “vans boat shoes”, “vans hiking shoes”, “vans nz”, “vans platform shoes”, “vans shoes”, “vans shoes for men”, “vans shoes near me”, “vans shoes sale”, “vans skate shoes”, “vans slip on shoes”, “vans sneakers”, “vans sneakers for men” and “vans white shoes”, summed into one figure. - [New Balance profile](/demand/nz/brands/new-balance) - [Vans profile](/demand/nz/brands/vans) - [All sneaker brands in New Zealand](/demand/nz/categories/nz-sneaker-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, New Balance or Vans? In August 2026, New Balance had more branded searches than Vans among sneaker brands in New Zealand. New Balance was estimated to have 87.8K branded searches compared to Vans’ 10.1K, and held a 15.9% Share of Search versus Vans’ 1.8%. ## Cite this page Brandwave. "New Balance vs Vans: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/new-balance-vs-vans This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/new-balance-vs-vans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.