--- title: "New Balance vs On: Which is searched more in New Zealand?" description: "Is New Balance or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/new-balance-vs-on" publisher: "Brandwave" --- # New Balance vs On: Which is searched more in New Zealand? Is New Balance or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Balance and On - **Competitive set**: Running shoe brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **New Balance Share of Search**: 44.6% - **On Share of Search**: 6.4% ## Is New Balance or On more popular in search? - In September 2026, New Balance had more branded searches than On among running shoe brands in New Zealand. New Balance had about 65,700 branded searches, while On had 9,490. New Balance made up 44.6% of all running shoe brand searches we track, and On accounted for 6.4%. - New Balance was ahead of On in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in New Zealand moved from 44.4% to 44.6%, and its estimated monthly branded searches moved from 54.5K to 65.7K. - Across the 12 months ending September 2026, On’s share of searches among running shoe brands in New Zealand moved from 5.9% to 6.4%, and its estimated monthly branded searches moved from 7.3K to 9.5K. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Balance appeared in all five answers. On did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brooks | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Saucony | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "Which running shoe brand should I buy in New Zealand?": 1. ASICS, 2. Brooks, 3. Saucony, 4. HOKA, 5. New Balance - Asked ChatGPT "What are the best running shoe brands in New Zealand?": 1. ASICS, 2. Brooks, 3. HOKA, 4. New Balance, 5. Saucony - Asked ChatGPT "What's the best running shoe brand in New Zealand for daily training?": 1. ASICS, 2. Brooks, 3. New Balance, 4. HOKA - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. ASICS, 3. Brooks, 4. HOKA - Searched Google, AI Overview "neutral running shoes": 1. ASICS, 2. Brooks, 3. HOKA, 4. New Balance Not named in any answer: On and Mizuno. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand running shoe brands in September 2026? - In September 2026, On gained share of searches among running shoe brands in New Zealand, from 5% to 6.4%. - Estimated monthly branded searches for New Balance in New Zealand rose 20.6% over 12 measured months, from 54.5K to 65.7K in September 2026. ## Month by month | Month | New Balance estimated searches | New Balance Share of Search | New Balance rank | On estimated searches | On Share of Search | On rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 54.5K | 44.4% | 1 | 7.3K | 5.9% | 4 | | Nov 2025 | 66.7K | 44.9% | 1 | 8.1K | 5.4% | 4 | | Dec 2025 | 64.3K | 45.7% | 1 | 7.9K | 5.6% | 4 | | Jan 2026 | 55.3K | 40.1% | 1 | 7.8K | 5.6% | 4 | | Feb 2026 | 47.2K | 38.5% | 1 | 5.8K | 4.8% | 4 | | Mar 2026 | 54.7K | 41.8% | 1 | 6.8K | 5.2% | 4 | | Apr 2026 | 59K | 42.5% | 1 | 8.2K | 5.9% | 4 | | May 2026 | 72.3K | 47.3% | 1 | 8.9K | 5.8% | 4 | | Jun 2026 | 75.8K | 48.6% | 1 | 10.1K | 6.5% | 4 | | Jul 2026 | 63.2K | 44.2% | 1 | 7K | 4.9% | 4 | | Aug 2026 | 66.2K | 44.9% | 1 | 7.4K | 5% | 4 | | Sep 2026 | 65.7K | 44.6% | 1 | 9.5K | 6.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using New Balance’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Balance**: Measured on the search terms “new balance”, “new balance 1080”, “new balance 2002r”, “new balance 530”, “new balance 550”, “new balance 574”, “new balance 740”, “new balance 9060”, “new balance outlets”, “newbalance” and “newbalance 327”, summed into one figure. - **On**: Measured on the search terms “on cloud shoes”, “on running”, “on running cloudmonster”, “on running sale”, “on running shoes” and “on shoes”, summed into one figure. - [New Balance profile](/demand/nz/brands/new-balance) - [On profile](/demand/nz/brands/on) - [All running shoe brands in New Zealand](/demand/nz/categories/nz-running-shoe-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Balance or On more popular in search? In September 2026, New Balance had more branded searches than On among running shoe brands in New Zealand. New Balance had about 65,700 branded searches, while On had 9,490. New Balance made up 44.6% of all running shoe brand searches we track, and On accounted for 6.4%. ## Cite this page Brandwave. "New Balance vs On: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/new-balance-vs-on This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/new-balance-vs-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.