--- title: "New Balance vs Nike: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, New Balance or Nike? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/new-balance-vs-nike" publisher: "Brandwave" --- # New Balance vs Nike: Which is more popular by branded search in New Zealand? Which is more popular in search, New Balance or Nike? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Balance and Nike - **Competitive set**: Sneaker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **New Balance Share of Search**: 15.9% - **Nike Share of Search**: 23.3% ## Which is more popular in search, New Balance or Nike? - In August 2026, Nike had more branded searches than New Balance among sneaker brands in New Zealand. Nike was estimated to have 129K branded searches compared to New Balance’s 87.8K, and held a 23.3% Share of Search versus New Balance’s 15.9%. - Nike was ahead of New Balance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand moved from 15.2% to 15.9%, and its estimated monthly branded searches moved from 75K to 87.8K. - Across the 11 months ending August 2026, Nike’s estimated Share of Search among sneaker brands in New Zealand moved from 23.2% to 23.3%, and its estimated monthly branded searches moved from 114K to 129K. ## How did search popularity change for New Zealand sneaker brands in August 2026? - In August 2026, Nike gained estimated Share of Search among sneaker brands in New Zealand, from 22.8% to 23.3%. - Estimated monthly branded searches for New Balance in New Zealand rose 17.1% over 11 measured months, from 75K to 87.8K in August 2026. ## Month by month | Month | New Balance estimated searches | New Balance Share of Search | New Balance rank | Nike estimated searches | Nike Share of Search | Nike rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 75K | 15.2% | 3 | 114K | 23.2% | 1 | | Nov 2025 | 90.6K | 14.2% | 3 | 154K | 24.1% | 1 | | Dec 2025 | 87.7K | 14.5% | 3 | 159K | 26.3% | 1 | | Jan 2026 | 77.7K | 15.4% | 3 | 128K | 25.3% | 1 | | Feb 2026 | 67.1K | 15.5% | 4 | 100K | 23.2% | 1 | | Mar 2026 | 77.4K | 14.8% | 3 | 118K | 22.5% | 1 | | Apr 2026 | 79.5K | 14.6% | 3 | 114K | 21% | 1 | | May 2026 | 94.8K | 17.2% | 3 | 119K | 21.6% | 1 | | Jun 2026 | 104K | 18.3% | 3 | 122K | 21.3% | 1 | | Jul 2026 | 88.2K | 16.3% | 3 | 124K | 22.8% | 1 | | Aug 2026 | 87.8K | 15.9% | 3 | 129K | 23.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using New Balance’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Balance**: Measured on the search terms “mens new balance shoes”, “new balance”, “new balance 1080”, “new balance 2002r”, “new balance 530”, “new balance 550”, “new balance 574”, “new balance 740”, “new balance 9060”, “new balance near me”, “new balance nz”, “new balance online”, “new balance outlets”, “new balance running shoes”, “new balance shoes”, “new balance sneakers”, “newbalance”, “newbalance 327”, “newbalance co nz”, “newbalance nz”, “newbalance shoes” and “newbalance sneakers”, summed into one figure. - **Nike**: Measured on the search terms “nike”, “nike air force 1”, “nike air max”, “nike air max 95”, “nike airforce”, “nike airmax 90”, “nike backpacks”, “nike com”, “nike dunks”, “nike hoodie”, “nike metcons”, “nike near me”, “nike nz”, “nike online”, “nike p 6000”, “nike p6000”, “nike pegasus”, “nike pro”, “nike running shoes”, “nike shoes”, “nike shorts”, “nike shox”, “nike sneakers”, “nike socks” and “nike tn”, summed into one figure. - [New Balance profile](/demand/nz/brands/new-balance) - [Nike profile](/demand/nz/brands/nike) - [All sneaker brands in New Zealand](/demand/nz/categories/nz-sneaker-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, New Balance or Nike? In August 2026, Nike had more branded searches than New Balance among sneaker brands in New Zealand. Nike was estimated to have 129K branded searches compared to New Balance’s 87.8K, and held a 23.3% Share of Search versus New Balance’s 15.9%. ## Cite this page Brandwave. "New Balance vs Nike: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/new-balance-vs-nike This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/new-balance-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.