---
title: "New Balance Cricket vs SS Cricket: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, New Balance Cricket or SS Cricket? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/new-balance-cricket-vs-ss-cricket"
publisher: "Brandwave"
---

# New Balance Cricket vs SS Cricket: Which is more popular by branded search in New Zealand?

Which is more popular in search, New Balance Cricket or SS Cricket? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: New Balance Cricket and SS Cricket
- **Competitive set**: Cricket gear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **New Balance Cricket Share of Search**: 11.4%
- **SS Cricket Share of Search**: 8.3%

## Which is more popular in search, New Balance Cricket or SS Cricket?

- In August 2026, New Balance Cricket had more branded searches than SS Cricket among cricket gear brands in New Zealand. New Balance Cricket was estimated to have 260 branded searches compared to SS Cricket’s 190, and held an 11.4% Share of Search versus SS Cricket’s 8.3%.
- The lead changed hands 2 times in the 11 months ending August 2026: SS Cricket took it in November 2025, New Balance Cricket took it in July 2026.
- Across the 11 months ending August 2026, New Balance Cricket’s estimated Share of Search among cricket gear brands in New Zealand moved from 9.9% to 11.4%, and its estimated monthly branded searches moved from 400 to 260.
- Across the 11 months ending August 2026, SS Cricket’s estimated Share of Search among cricket gear brands in New Zealand moved from 7.7% to 8.3%, and its estimated monthly branded searches moved from 310 to 190.

## How did search popularity change for New Zealand cricket gear brands in August 2026?

- In August 2026, New Balance Cricket overtook Gunn & Moore to rank 3rd among cricket gear brands in New Zealand, at 11.4%.
- In August 2026, SS Cricket gained estimated Share of Search among cricket gear brands in New Zealand, from 6.5% to 8.3%.

## Month by month

| Month | New Balance Cricket estimated searches | New Balance Cricket Share of Search | New Balance Cricket rank | SS Cricket estimated searches | SS Cricket Share of Search | SS Cricket rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 400 | 9.9% | 4 | 310 | 7.7% | 5 |
| Nov 2025 | 430 | 7.8% | 5 | 550 | 10% | 4 |
| Dec 2025 | 350 | 6.9% | 5 | 420 | 8.3% | 4 |
| Jan 2026 | 250 | 6.7% | 5 | 310 | 8.3% | 4 |
| Feb 2026 | 210 | 5.9% | 5 | 380 | 10.6% | 4 |
| Mar 2026 | 220 | 5.5% | 5 | 460 | 11.4% | 4 |
| Apr 2026 | 120 | 6.1% | 5 | 180 | 9.2% | 4 |
| May 2026 | 90 | 5.5% | 5 | 140 | 8.6% | 4 |
| Jun 2026 | 100 | 5.9% | 5 | 120 | 7.1% | 4 |
| Jul 2026 | 130 | 7.7% | 4 | 110 | 6.5% | 5 |
| Aug 2026 | 260 | 11.4% | 3 | 190 | 8.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using New Balance Cricket’s and SS Cricket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **New Balance Cricket**: Measured on the search terms “new balance cricket”, “new balance cricket bat”, “new balance cricket boots” and “new balance cricket cricket”, summed into one figure.
- **SS Cricket**: Measured on the search terms “ss cricket bat”, “ss cricket bat ton”, “ss cricket cricket bat”, “ss cricket gloves” and “ss ton”, summed into one figure.

- [New Balance Cricket profile](/demand/nz/brands/new-balance-cricket)
- [SS Cricket profile](/demand/nz/brands/ss-cricket)
- [All cricket gear brands in New Zealand](/demand/nz/categories/nz-cricket-gear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, New Balance Cricket or SS Cricket?

In August 2026, New Balance Cricket had more branded searches than SS Cricket among cricket gear brands in New Zealand. New Balance Cricket was estimated to have 260 branded searches compared to SS Cricket’s 190, and held an 11.4% Share of Search versus SS Cricket’s 8.3%.

## Cite this page

Brandwave. "New Balance Cricket vs SS Cricket: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/new-balance-cricket-vs-ss-cricket

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/new-balance-cricket-vs-ss-cricket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.