---
title: "Neutrogena vs Paula's Choice: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Neutrogena or Paula's Choice? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/neutrogena-vs-paula-s-choice"
publisher: "Brandwave"
---

# Neutrogena vs Paula's Choice: Which is more popular by branded search in New Zealand?

Which is more popular in search, Neutrogena or Paula's Choice? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Neutrogena and Paula's Choice
- **Competitive set**: Skincare brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Neutrogena Share of Search**: 7.5%
- **Paula's Choice Share of Search**: 1.4%

## Which is more popular in search, Neutrogena or Paula's Choice?

- In August 2026, Neutrogena had more branded searches than Paula's Choice among skincare brands in New Zealand. Neutrogena was estimated to have 15.3K branded searches compared to Paula's Choice’s 2.9K, and held a 7.5% Share of Search versus Paula's Choice’s 1.4%.
- Neutrogena was ahead of Paula's Choice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among skincare brands in New Zealand moved from 8.6% to 7.5%, and its estimated monthly branded searches moved from 12.6K to 15.3K.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among skincare brands in New Zealand moved from 2.2% to 1.4%, and its estimated monthly branded searches moved from 3.2K to 2.9K.

## How did search popularity change for New Zealand skincare brands in August 2026?

- In August 2026, Neutrogena gained estimated Share of Search among skincare brands in New Zealand, from 6.5% to 7.5%.

## Month by month

| Month | Neutrogena estimated searches | Neutrogena Share of Search | Neutrogena rank | Paula's Choice estimated searches | Paula's Choice Share of Search | Paula's Choice rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.6K | 8.6% | 4 | 3.2K | 2.2% | 12 |
| Nov 2025 | 14.5K | 8.5% | 4 | 4K | 2.4% | 12 |
| Dec 2025 | 13.6K | 8.8% | 4 | 2.9K | 1.9% | 13 |
| Jan 2026 | 13.5K | 8.6% | 4 | 3.2K | 2.1% | 14 |
| Feb 2026 | 10.9K | 8% | 4 | 2.6K | 1.9% | 14 |
| Mar 2026 | 11.2K | 7.4% | 5 | 3.2K | 2.1% | 12 |
| Apr 2026 | 10.9K | 6.8% | 5 | 2.9K | 1.8% | 12 |
| May 2026 | 12.1K | 6.3% | 6 | 2.9K | 1.5% | 14 |
| Jun 2026 | 13.5K | 6.8% | 5 | 2.9K | 1.5% | 13 |
| Jul 2026 | 14K | 6.5% | 5 | 2.9K | 1.4% | 15 |
| Aug 2026 | 15.3K | 7.5% | 5 | 2.9K | 1.4% | 15 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Neutrogena’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena body oil”, “neutrogena cleanser”, “neutrogena co nz”, “neutrogena face wash”, “neutrogena facial cleanser”, “neutrogena gel moisturiser”, “neutrogena gel moisturizer”, “neutrogena hand cream”, “neutrogena hand cream concentrated”, “neutrogena hydro boost”, “neutrogena hydro boost gel cream”, “neutrogena moisturizer”, “neutrogena near me”, “neutrogena norwegian formula hand cream”, “neutrogena nz”, “neutrogena online”, “neutrogena retinol”, “neutrogena serum”, “neutrogena skincare”, “neutrogena spf”, “neutrogena sunblock”, “neutrogena sunscreen”, “neutrogena sunscreen cream”, “neutrogena suntan lotion”, “neutrogena t gel”, “neutrogena t gel shampoo” and “neutrogena ultra sheer sunscreen”, summed into one figure.
- **Paula's Choice**: Measured on the search terms “paulas choice”, “paulas choice cleanser” and “paulas choice nz”, summed into one figure.

- [Neutrogena profile](/demand/nz/brands/neutrogena)
- [Paula's Choice profile](/demand/nz/brands/paula-s-choice)
- [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Neutrogena or Paula's Choice?

In August 2026, Neutrogena had more branded searches than Paula's Choice among skincare brands in New Zealand. Neutrogena was estimated to have 15.3K branded searches compared to Paula's Choice’s 2.9K, and held a 7.5% Share of Search versus Paula's Choice’s 1.4%.

## Cite this page

Brandwave. "Neutrogena vs Paula's Choice: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/neutrogena-vs-paula-s-choice

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/neutrogena-vs-paula-s-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
