--- title: "Netlify vs Vercel: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Netlify or Vercel? Compare estimated monthly branded-search demand and Share of Search inside the Developer hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/netlify-vs-vercel" publisher: "Brandwave" --- # Netlify vs Vercel: Which is more popular by branded search in New Zealand? Which is more popular in search, Netlify or Vercel? Compare estimated monthly branded-search demand and Share of Search inside the Developer hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Netlify and Vercel - **Competitive set**: Developer hosting platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Netlify Share of Search**: 47.9% - **Vercel Share of Search**: 46.9% ## Which is more popular in search, Netlify or Vercel? - In August 2026, Netlify had more branded searches than Vercel among developer hosting platforms in New Zealand. Netlify was estimated to have 5.7K branded searches compared to Vercel’s 5.6K, and held a 47.9% Share of Search versus Vercel’s 46.9%. - The lead changed hands once in the 11 months ending August 2026: Netlify took it in May 2026. - Across the 11 months ending August 2026, Netlify’s estimated Share of Search among developer hosting platforms in New Zealand moved from 35.1% to 47.9%, and its estimated monthly branded searches moved from 2K to 5.7K. - Across the 11 months ending August 2026, Vercel’s estimated Share of Search among developer hosting platforms in New Zealand moved from 52.9% to 46.9%, and its estimated monthly branded searches moved from 3K to 5.6K. ## How did search popularity change for New Zealand developer hosting platforms in August 2026? - In August 2026, Netlify lost estimated Share of Search among developer hosting platforms in New Zealand, from 48.5% to 47.9%. - Estimated monthly branded searches for Vercel in New Zealand rose 85.7% over 11 measured months, from 3K to 5.6K in August 2026. ## Month by month | Month | Netlify estimated searches | Netlify Share of Search | Netlify rank | Vercel estimated searches | Vercel Share of Search | Vercel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 35.1% | 2 | 3K | 52.9% | 1 | | Nov 2025 | 2K | 39.6% | 2 | 2.5K | 49.5% | 1 | | Dec 2025 | 1.7K | 36.3% | 2 | 2.5K | 53.8% | 1 | | Jan 2026 | 2K | 36.3% | 2 | 3K | 54.3% | 1 | | Feb 2026 | 2.5K | 36% | 2 | 3.7K | 53.9% | 1 | | Mar 2026 | 3.8K | 37.2% | 2 | 5.6K | 55.5% | 1 | | Apr 2026 | 4.6K | 42.8% | 2 | 5.5K | 51.8% | 1 | | May 2026 | 5.6K | 47.1% | 1 | 5.5K | 46.6% | 2 | | Jun 2026 | 6.8K | 52.8% | 1 | 5.6K | 42.9% | 2 | | Jul 2026 | 5.7K | 48.5% | 1 | 5.5K | 46.9% | 2 | | Aug 2026 | 5.7K | 47.9% | 1 | 5.6K | 46.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Netlify’s and Vercel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Netlify**: Measured on the search terms “netlify”, “netlify app”, “netlify com”, “netlify deploy”, “netlify frontend hosting”, “netlify hosting”, “netlify pricing” and “netlify serverless”, summed into one figure. - **Vercel**: Measured on the search terms “vercel”, “vercel ai”, “vercel com”, “vercel deploy”, “vercel frontend hosting”, “vercel hosting”, “vercel near me”, “vercel online” and “vercel serverless”, summed into one figure. - [Netlify profile](/demand/nz/brands/netlify) - [Vercel profile](/demand/nz/brands/vercel) - [All developer hosting platforms in New Zealand](/demand/nz/categories/nz-developer-hosting-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Netlify or Vercel? In August 2026, Netlify had more branded searches than Vercel among developer hosting platforms in New Zealand. Netlify was estimated to have 5.7K branded searches compared to Vercel’s 5.6K, and held a 47.9% Share of Search versus Vercel’s 46.9%. ## Cite this page Brandwave. "Netlify vs Vercel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/netlify-vs-vercel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/netlify-vs-vercel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.