--- title: "NETGEAR vs Ubiquiti: Which is searched more in New Zealand?" description: "Is NETGEAR or Ubiquiti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/netgear-vs-ubiquiti" publisher: "Brandwave" --- # NETGEAR vs Ubiquiti: Which is searched more in New Zealand? Is NETGEAR or Ubiquiti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NETGEAR and Ubiquiti - **Competitive set**: Network switch brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **NETGEAR Share of Search**: 13.1% - **Ubiquiti Share of Search**: 15.9% ## Is NETGEAR or Ubiquiti more popular in search? - In September 2026, Ubiquiti had more branded searches than NETGEAR among network switch brands in New Zealand. Ubiquiti had about 1,370 branded searches, while NETGEAR had 1,130. Ubiquiti made up 15.9% of all network switch brand searches we track, and NETGEAR accounted for 13.1%. - The lead changed hands 5 times in the 12 months ending September 2026: Ubiquiti took it in January 2026, NETGEAR took it in February 2026, Ubiquiti took it in April 2026, NETGEAR took it in May 2026, Ubiquiti took it in June 2026. - Across the 12 months ending September 2026, NETGEAR’s share of searches among network switch brands in New Zealand moved from 19.2% to 13.1%, and its estimated monthly branded searches moved from 1.8K to 1.1K. - Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands in New Zealand moved from 18.4% to 15.9%, and its estimated monthly branded searches moved from 1.7K to 1.4K. ## Top network switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ubiquiti appeared in all four answers. NETGEAR was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ubiquiti was listed before NETGEAR in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ubiquiti | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TP-Link | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cisco | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | HPE Aruba Networking | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | NETGEAR | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Zyxel | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about network switch brands - Asked ChatGPT "Which network switch brand should I buy in New Zealand?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Zyxel - Asked ChatGPT "What are the best network switch brands in New Zealand?": 1. Ubiquiti, 2. Cisco, 3. HPE Aruba Networking, 4. TP-Link, 5. NETGEAR - Asked ChatGPT "What's the best network switch brand in New Zealand for a small office network?": 1. TP-Link, 2. Ubiquiti, 3. HPE Aruba Networking, 4. Cisco - Searched Google, AI Overview "network switch brands": 1. Cisco, 2. HPE Aruba Networking, 3. Ubiquiti, 4. TP-Link, 5. NETGEAR, 6. Zyxel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand network switch brands in September 2026? - In September 2026, Ubiquiti lost share of searches among network switch brands in New Zealand, from 19% to 15.9%. - Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026. ## Month by month | Month | NETGEAR estimated searches | NETGEAR Share of Search | NETGEAR rank | Ubiquiti estimated searches | Ubiquiti Share of Search | Ubiquiti rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 19.2% | 2 | 1.7K | 18.4% | 3 | | Nov 2025 | 1.7K | 18.8% | 2 | 1.4K | 15.8% | 3 | | Dec 2025 | 1.6K | 18.2% | 2 | 1.4K | 15.8% | 3 | | Jan 2026 | 1.6K | 17.1% | 3 | 1.7K | 18.4% | 2 | | Feb 2026 | 1.4K | 15.8% | 2 | 1.4K | 15.1% | 3 | | Mar 2026 | 1.5K | 16.1% | 2 | 1.4K | 15.1% | 3 | | Apr 2026 | 1.6K | 16.6% | 3 | 1.7K | 17.8% | 2 | | May 2026 | 1.5K | 16.9% | 2 | 1.4K | 15.6% | 3 | | Jun 2026 | 1.2K | 13.3% | 3 | 1.7K | 18.2% | 2 | | Jul 2026 | 1.3K | 15% | 3 | 1.4K | 15.8% | 2 | | Aug 2026 | 1.2K | 13.1% | 3 | 1.7K | 19% | 2 | | Sep 2026 | 1.1K | 13.1% | 3 | 1.4K | 15.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using NETGEAR’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NETGEAR**: Measured on the search terms “netgear”, “netgear modem”, “netgear night”, “netgear orbi”, “netgear powerline 1000” and “netgear switch”, summed into one figure. - **Ubiquiti**: Measured on the search terms “ubiquiti” and “ubiquiti network switch”, summed into one figure. - [NETGEAR profile](/demand/nz/brands/netgear) - [Ubiquiti profile](/demand/nz/brands/ubiquiti) - [All network switch brands in New Zealand](/demand/nz/categories/nz-network-switch-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NETGEAR or Ubiquiti more popular in search? In September 2026, Ubiquiti had more branded searches than NETGEAR among network switch brands in New Zealand. Ubiquiti had about 1,370 branded searches, while NETGEAR had 1,130. Ubiquiti made up 15.9% of all network switch brand searches we track, and NETGEAR accounted for 13.1%. ## Cite this page Brandwave. "NETGEAR vs Ubiquiti: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/netgear-vs-ubiquiti This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/netgear-vs-ubiquiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.