--- title: "NETGEAR vs TP-Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NETGEAR or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/netgear-vs-tp-link" publisher: "Brandwave" --- # NETGEAR vs TP-Link: Which is more popular by branded search in New Zealand? Which is more popular in search, NETGEAR or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NETGEAR and TP-Link - **Competitive set**: Wi-Fi router brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **NETGEAR Share of Search**: 8.8% - **TP-Link Share of Search**: 38% ## Which is more popular in search, NETGEAR or TP-Link? - In August 2026, TP-Link had more branded searches than NETGEAR among Wi-Fi router brands in New Zealand. TP-Link was estimated to have 11.2K branded searches compared to NETGEAR’s 2.6K, and held a 38% Share of Search versus NETGEAR’s 8.8%. - TP-Link was ahead of NETGEAR in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 12.8% to 8.8%, and its estimated monthly branded searches moved from 3.4K to 2.6K. - Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand moved from 34.7% to 38%, and its estimated monthly branded searches moved from 9.2K to 11.2K. ## How did search popularity change for New Zealand Wi-Fi router brands in August 2026? - In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%. - In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%. - Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026. ## Month by month | Month | NETGEAR estimated searches | NETGEAR Share of Search | NETGEAR rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4K | 12.8% | 3 | 9.2K | 34.7% | 2 | | Nov 2025 | 3.2K | 11.5% | 3 | 9.6K | 34.2% | 2 | | Dec 2025 | 3K | 11.1% | 3 | 9.9K | 37.1% | 2 | | Jan 2026 | 3.2K | 11.1% | 3 | 10.4K | 36.3% | 2 | | Feb 2026 | 2.9K | 10.2% | 3 | 10.5K | 37.6% | 2 | | Mar 2026 | 2.9K | 9.7% | 4 | 10.9K | 36.6% | 2 | | Apr 2026 | 3.1K | 11.1% | 3 | 10.9K | 39.4% | 1 | | May 2026 | 2.9K | 10% | 4 | 11.2K | 38.7% | 1 | | Jun 2026 | 2.5K | 8.4% | 4 | 12.3K | 40.8% | 1 | | Jul 2026 | 2.8K | 9.1% | 4 | 11.8K | 38.6% | 1 | | Aug 2026 | 2.6K | 8.8% | 4 | 11.2K | 38% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NETGEAR’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NETGEAR**: Measured on the search terms “netgear”, “netgear com”, “netgear gs105na”, “netgear mesh”, “netgear modem”, “netgear near me”, “netgear new zealand”, “netgear night”, “netgear nighthawk router”, “netgear nz”, “netgear online”, “netgear orbi”, “netgear orbi mesh wifi system”, “netgear orbi rbr350”, “netgear orbi router”, “netgear orbi wifi6”, “netgear powerline 1000”, “netgear r8000”, “netgear router”, “netgear switch”, “netgear wifi”, “netgear wifi repeater” and “netgear wifi router”, summed into one figure. - **TP-Link**: Measured on the search terms “tp link”, “tp link archer”, “tp link archer ax55”, “tp link ax3000”, “tp link com”, “tp link deco”, “tp link deco mesh wifi system”, “tp link deco x20”, “tp link deco x55”, “tp link extender”, “tp link mesh”, “tp link modem”, “tp link near me”, “tp link nz”, “tp link omada”, “tp link online”, “tp link router”, “tp link wifi”, “tp link wifi 7”, “tp link wifi extender”, “tplink”, “tplink ac1200”, “tplink deco x50”, “tplink mesh”, “tplink nz”, “tplink router” and “tplink wifi”, summed into one figure. - [NETGEAR profile](/demand/nz/brands/netgear) - [TP-Link profile](/demand/nz/brands/tp-link) - [All Wi-Fi router brands in New Zealand](/demand/nz/categories/nz-wifi-router-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NETGEAR or TP-Link? In August 2026, TP-Link had more branded searches than NETGEAR among Wi-Fi router brands in New Zealand. TP-Link was estimated to have 11.2K branded searches compared to NETGEAR’s 2.6K, and held a 38% Share of Search versus NETGEAR’s 8.8%. ## Cite this page Brandwave. "NETGEAR vs TP-Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/netgear-vs-tp-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/netgear-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.