--- title: "Netflix vs Prime Video: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Netflix or Prime Video? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/netflix-vs-prime-video" publisher: "Brandwave" --- # Netflix vs Prime Video: Which is more popular by branded search in New Zealand? Which is more popular in search, Netflix or Prime Video? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Netflix and Prime Video - **Competitive set**: TV and streaming services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Netflix Share of Search**: 22.9% - **Prime Video Share of Search**: 8.7% ## Which is more popular in search, Netflix or Prime Video? - In August 2026, Netflix had more branded searches than Prime Video among TV and streaming services in New Zealand. Netflix was estimated to have 289K branded searches compared to Prime Video’s 110K, and held a 22.9% Share of Search versus Prime Video’s 8.7%. - Netflix was ahead of Prime Video in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Netflix’s estimated Share of Search among TV and streaming services in New Zealand moved from 26.9% to 22.9%, and its estimated monthly branded searches moved from 344K to 289K. - Across the 11 months ending August 2026, Prime Video’s estimated Share of Search among TV and streaming services in New Zealand moved from 7.5% to 8.7%, and its estimated monthly branded searches moved from 96.5K to 110K. ## How did search popularity change for New Zealand TV and streaming services in August 2026? - In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%. - In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%. ## Month by month | Month | Netflix estimated searches | Netflix Share of Search | Netflix rank | Prime Video estimated searches | Prime Video Share of Search | Prime Video rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 344K | 26.9% | 1 | 96.5K | 7.5% | 5 | | Nov 2025 | 289K | 24.2% | 2 | 82.8K | 6.9% | 5 | | Dec 2025 | 352K | 30.1% | 1 | 97.2K | 8.3% | 5 | | Jan 2026 | 353K | 28.5% | 1 | 107K | 8.6% | 5 | | Feb 2026 | 290K | 24.3% | 1 | 83.8K | 7% | 5 | | Mar 2026 | 346K | 26.4% | 1 | 86.7K | 6.6% | 5 | | Apr 2026 | 291K | 22.1% | 2 | 106K | 8% | 5 | | May 2026 | 292K | 21.7% | 2 | 123K | 9.1% | 4 | | Jun 2026 | 290K | 15.9% | 2 | 128K | 7% | 4 | | Jul 2026 | 289K | 17.9% | 2 | 114K | 7.1% | 6 | | Aug 2026 | 289K | 22.9% | 1 | 110K | 8.7% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Netflix’s and Prime Video’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Netflix**: Measured on the search terms “Netflix”, “netflix new zealand”, “netflix nz”, “netflix subscribers” and “netflix subscription”, summed into one figure. - **Prime Video**: Measured on the search terms “amazon prime instant video”, “Amazon Prime Video”, “amazon prime video new zealand”, “amazon prime video nz”, “Prime Video”, “prime video and amazon prime”, “prime video new zealand”, “prime video nz”, “prime video nz subscription”, “prime video subscription” and “prime video subscription nz”, summed into one figure. - [Netflix profile](/demand/nz/brands/netflix) - [Prime Video profile](/demand/nz/brands/prime-video) - [All TV and streaming services in New Zealand](/demand/nz/categories/nz-tv-and-streaming): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Netflix or Prime Video? In August 2026, Netflix had more branded searches than Prime Video among TV and streaming services in New Zealand. Netflix was estimated to have 289K branded searches compared to Prime Video’s 110K, and held a 22.9% Share of Search versus Prime Video’s 8.7%. ## Cite this page Brandwave. "Netflix vs Prime Video: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/netflix-vs-prime-video This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/netflix-vs-prime-video. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.