--- title: "Nest Home Loans vs NZHL: Which is searched more in New Zealand?" description: "Is Nest Home Loans or NZHL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nest-home-loans-vs-nzhl" publisher: "Brandwave" --- # Nest Home Loans vs NZHL: Which is searched more in New Zealand? Is Nest Home Loans or NZHL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nest Home Loans and NZHL - **Competitive set**: Hamilton mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Nest Home Loans Share of Search**: 18.3% - **NZHL Share of Search**: 30% ## Is Nest Home Loans or NZHL more popular in search? - In September 2026, NZHL had more branded searches than Nest Home Loans among Hamilton mortgage advisers in New Zealand. NZHL had about 180 branded searches, while Nest Home Loans had 110. NZHL made up 30% of all Hamilton mortgage adviser searches we track, and Nest Home Loans accounted for 18.3%. - NZHL was ahead of Nest Home Loans in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nest Home Loans’ share of searches among Hamilton mortgage advisers in New Zealand moved from 13.6% to 18.3%, and its estimated monthly branded searches moved from 90 to 110. - Across the 12 months ending September 2026, NZHL’s share of searches among Hamilton mortgage advisers in New Zealand moved from 36.4% to 30%, and its estimated monthly branded searches moved from 240 to 180. ## Top Hamilton mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, Nest Home Loans appeared in all three answers. NZHL did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Nest Home Loans | 1st | 3 of 3 | 3 of 3 | | Total Mortgages | 2nd | 3 of 3 | 3 of 3 | | Quantum Finance & Insurance | 3rd | 3 of 3 | 3 of 3 | | Global Finance | 4th | 1 of 3 | 1 of 3 | | NZHL | Not ranked | 0 of 3 | 0 of 3 | | My Mortgage | Not ranked | 0 of 3 | 0 of 3 | | Innovest | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Hamilton, New Zealand?": 1. Nest Home Loans, 2. Total Mortgages, 3. Quantum Finance & Insurance - Asked ChatGPT "What are the best mortgage advisers in Hamilton, New Zealand?": 1. Nest Home Loans, 2. Total Mortgages, 3. Quantum Finance & Insurance, 4. Global Finance - Asked ChatGPT "What's the best mortgage adviser in Hamilton, New Zealand for a home loan?": 1. Nest Home Loans, 2. Total Mortgages, 3. Quantum Finance & Insurance Not named in any answer: NZHL, My Mortgage and Innovest. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton mortgage advisers in September 2026? - In September 2026, Nest Home Loans gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 18.3%. - In September 2026, NZHL lost share of searches among Hamilton mortgage advisers in New Zealand, from 31.7% to 30%. ## Month by month | Month | Nest Home Loans estimated searches | Nest Home Loans Share of Search | Nest Home Loans rank | NZHL estimated searches | NZHL Share of Search | NZHL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 13.6% | 3 | 240 | 36.4% | 1 | | Nov 2025 | 90 | 13.8% | 3 | 240 | 36.9% | 1 | | Dec 2025 | 70 | 14% | 3 | 200 | 40% | 1 | | Jan 2026 | 50 | 9.6% | 5 | 180 | 34.6% | 1 | | Feb 2026 | 70 | 11.5% | 4 | 220 | 36.1% | 1 | | Mar 2026 | 90 | 13.6% | 4 | 200 | 30.3% | 1 | | Apr 2026 | 50 | 9.4% | 5 | 190 | 35.8% | 1 | | May 2026 | 70 | 11.5% | 4 | 190 | 31.1% | 1 | | Jun 2026 | 90 | 14.8% | 3 | 170 | 27.9% | 1 | | Jul 2026 | 90 | 15.5% | 4 | 210 | 36.2% | 1 | | Aug 2026 | 110 | 17.5% | 3 | 200 | 31.7% | 1 | | Sep 2026 | 110 | 18.3% | 3 | 180 | 30% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Nest Home Loans’ and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nest Home Loans**: Measured on the search term “nest home loans”. - **NZHL**: Measured on the search terms “nzhl”, “nzhl hamilton”, “nzhl home loans”, “nzhl karaka”, “nzhl ormiston”, “nzhl whakatane”, “nzhl whangarei” and “nzhl whitmore”, summed into one figure. - [Nest Home Loans profile](/demand/nz/brands/nest-home-loans) - [NZHL profile](/demand/nz/brands/nzhl) - [All Hamilton mortgage advisers in New Zealand](/demand/nz/locations/hamilton/mortgage-advisers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nest Home Loans or NZHL more popular in search? In September 2026, NZHL had more branded searches than Nest Home Loans among Hamilton mortgage advisers in New Zealand. NZHL had about 180 branded searches, while Nest Home Loans had 110. NZHL made up 30% of all Hamilton mortgage adviser searches we track, and Nest Home Loans accounted for 18.3%. ## Cite this page Brandwave. "Nest Home Loans vs NZHL: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nest-home-loans-vs-nzhl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nest-home-loans-vs-nzhl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.