---
title: "Nescafé vs Vittoria: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Nescafé or Vittoria? Compare estimated monthly branded-search demand and Share of Search inside the Supermarket coffee brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nescafe-vs-vittoria"
publisher: "Brandwave"
---

# Nescafé vs Vittoria: Which is more popular by branded search in New Zealand?

Which is more popular in search, Nescafé or Vittoria? Compare estimated monthly branded-search demand and Share of Search inside the Supermarket coffee brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nescafé and Vittoria
- **Competitive set**: Supermarket coffee brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Nescafé Share of Search**: 10.6%
- **Vittoria Share of Search**: 1.5%

## Which is more popular in search, Nescafé or Vittoria?

- In August 2026, Nescafé had more branded searches than Vittoria among supermarket coffee brands in New Zealand. Nescafé was estimated to have 7K branded searches compared to Vittoria’s 970, and held a 10.6% Share of Search versus Vittoria’s 1.5%.
- Nescafé was ahead of Vittoria in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 10.3% to 10.6%, and its estimated monthly branded searches moved from 5.6K to 7K.
- Across the 11 months ending August 2026, Vittoria’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 550 to 970.

## How did search popularity change for New Zealand supermarket coffee brands in August 2026?

- In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.
- In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.
- Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026.

## Month by month

| Month | Nescafé estimated searches | Nescafé Share of Search | Nescafé rank | Vittoria estimated searches | Vittoria Share of Search | Vittoria rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.6K | 10.3% | 3 | 550 | 1% | 6 |
| Nov 2025 | 5.7K | 10% | 3 | 480 | 0.85% | 6 |
| Dec 2025 | 5.4K | 8.6% | 3 | 600 | 0.95% | 6 |
| Jan 2026 | 5.5K | 9.7% | 3 | 570 | 1% | 6 |
| Feb 2026 | 4.8K | 9.8% | 4 | 450 | 0.92% | 6 |
| Mar 2026 | 5.5K | 10.6% | 4 | 700 | 1.4% | 6 |
| Apr 2026 | 5.3K | 10% | 4 | 830 | 1.6% | 6 |
| May 2026 | 6.2K | 10.5% | 4 | 920 | 1.6% | 6 |
| Jun 2026 | 6.4K | 11.8% | 3 | 830 | 1.5% | 6 |
| Jul 2026 | 6.8K | 12.1% | 3 | 1K | 1.8% | 6 |
| Aug 2026 | 7K | 10.6% | 4 | 970 | 1.5% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nescafé’s and Vittoria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nescafé**: Measured on the search terms “coffee nescafe classic”, “expresso nescafe”, “nescafe”, “nescafe beans”, “nescafe cappuccino”, “nescafe caramel latte”, “nescafe coffee”, “nescafe coffee machines”, “nescafe coffee pods”, “nescafe com”, “nescafe decaf coffee”, “nescafe gold”, “nescafe mocha”, “nescafe near me”, “nescafe nz”, “nescafe online”, “nescafe original” and “nescafe pods”, summed into one figure.
- **Vittoria**: Measured on the search terms “vittoria beans”, “vittoria coffee”, “vittoria coffee bags”, “vittoria coffee bean”, “vittoria coffee capsules”, “vittoria coffee pods”, “vittoria decaf coffee” and “woolies vittoria coffee”, summed into one figure.

- [Nescafé profile](/demand/nz/brands/nescafe)
- [Vittoria profile](/demand/nz/brands/vittoria)
- [All supermarket coffee brands in New Zealand](/demand/nz/categories/nz-instant-coffee-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nescafé or Vittoria?

In August 2026, Nescafé had more branded searches than Vittoria among supermarket coffee brands in New Zealand. Nescafé was estimated to have 7K branded searches compared to Vittoria’s 970, and held a 10.6% Share of Search versus Vittoria’s 1.5%.

## Cite this page

Brandwave. "Nescafé vs Vittoria: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nescafe-vs-vittoria

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nescafe-vs-vittoria. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.