--- title: "Nescafé vs Vittoria Coffee: Which is searched more in New Zealand?" description: "Is Nescafé or Vittoria Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarket coffee brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nescafe-vs-vittoria-coffee" publisher: "Brandwave" --- # Nescafé vs Vittoria Coffee: Which is searched more in New Zealand? Is Nescafé or Vittoria Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarket coffee brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nescafé and Vittoria Coffee - **Competitive set**: Supermarket coffee brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Nescafé Share of Search**: 18.9% - **Vittoria Coffee Share of Search**: 4.3% ## Is Nescafé or Vittoria Coffee more popular in search? - In September 2026, Nescafé had more branded searches than Vittoria Coffee among supermarket coffee brands in New Zealand. Nescafé had about 6,300 branded searches, while Vittoria Coffee had 1,430. Nescafé made up 18.9% of all supermarket coffee brand searches we track, and Vittoria Coffee accounted for 4.3%. - Nescafé was ahead of Vittoria Coffee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nescafé’s share of searches among supermarket coffee brands in New Zealand moved from 18.6% to 18.9%, and its estimated monthly branded searches moved from 4.8K to 6.3K. - Across the 12 months ending September 2026, Vittoria Coffee’s share of searches among supermarket coffee brands in New Zealand moved from 3.6% to 4.3%, and its estimated monthly branded searches moved from 930 to 1.4K. ## Top supermarket coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nescafé was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Vittoria Coffee did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Robert Harris | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coffee Supreme | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Moccona | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nescafé | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Jed's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Gregg's | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Avalanche | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vittoria Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about supermarket coffee brands - Asked ChatGPT "Which supermarket coffee brand should I buy in New Zealand?": 1. Robert Harris, 2. Moccona, 3. Gregg's, 4. Nescafé - Asked ChatGPT "What are the best supermarket coffee brands in New Zealand?": 1. Coffee Supreme, 2. Robert Harris, 3. Moccona, 4. Jed's - Asked ChatGPT "What's the best supermarket coffee brand in New Zealand for everyday coffee?": 1. Robert Harris - Searched Google, AI Overview "instant coffee brands nz": 1. Robert Harris, 2. Nescafé, 3. Coffee Supreme, 4. Jed's, 5. Moccona - Searched Google, AI Overview "best instant coffee": 1. Robert Harris, 2. Coffee Supreme, 3. Nescafé Not named in any answer: Avalanche and Vittoria Coffee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand supermarket coffee brands in September 2026? - In September 2026, Nescafé overtook Coffee Supreme to rank 3rd among supermarket coffee brands in New Zealand, with 18.9% of the searches. - In September 2026, Vittoria Coffee lost share of searches among supermarket coffee brands in New Zealand, from 5% to 4.3%. ## Month by month | Month | Nescafé estimated searches | Nescafé Share of Search | Nescafé rank | Vittoria Coffee estimated searches | Vittoria Coffee Share of Search | Vittoria Coffee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 18.6% | 3 | 930 | 3.6% | 7 | | Nov 2025 | 4.9K | 18.6% | 3 | 790 | 3% | 7 | | Dec 2025 | 4.7K | 17.4% | 3 | 970 | 3.6% | 7 | | Jan 2026 | 4.7K | 17.2% | 3 | 850 | 3.1% | 8 | | Feb 2026 | 4.2K | 17.9% | 4 | 690 | 2.9% | 8 | | Mar 2026 | 4.7K | 14.7% | 4 | 1K | 3.3% | 8 | | Apr 2026 | 4.6K | 16.5% | 4 | 1.3K | 4.6% | 7 | | May 2026 | 5.5K | 17.2% | 4 | 1.5K | 4.7% | 7 | | Jun 2026 | 5.5K | 19% | 3 | 1.4K | 4.8% | 7 | | Jul 2026 | 5.8K | 16.6% | 3 | 1.7K | 4.9% | 7 | | Aug 2026 | 6K | 18% | 4 | 1.7K | 5% | 6 | | Sep 2026 | 6.3K | 18.9% | 3 | 1.4K | 4.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Nescafé’s and Vittoria Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nescafé**: Measured on the search terms “coffee nescafe classic”, “expresso nescafe”, “nescafe”, “nescafe beans”, “nescafe caramel latte”, “nescafe coffee”, “nescafe coffee machines”, “nescafe coffee pods”, “nescafe decaf coffee”, “nescafe mocha”, “nescafe original” and “nescafe pods”, summed into one figure. - **Vittoria Coffee**: Measured on the search terms “vittoria beans”, “vittoria coffee”, “vittoria coffee bags”, “vittoria coffee bean”, “vittoria coffee pods”, “vittoria decaf coffee”, “vittoriacoffee” and “woolies vittoria coffee”, summed into one figure. - [Nescafé profile](/demand/nz/brands/nescafe) - [Vittoria Coffee profile](/demand/nz/brands/vittoria-coffee) - [All supermarket coffee brands in New Zealand](/demand/nz/categories/nz-instant-coffee-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nescafé or Vittoria Coffee more popular in search? In September 2026, Nescafé had more branded searches than Vittoria Coffee among supermarket coffee brands in New Zealand. Nescafé had about 6,300 branded searches, while Vittoria Coffee had 1,430. Nescafé made up 18.9% of all supermarket coffee brand searches we track, and Vittoria Coffee accounted for 4.3%. ## Cite this page Brandwave. "Nescafé vs Vittoria Coffee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nescafe-vs-vittoria-coffee This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nescafe-vs-vittoria-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.