--- title: "Nescafé vs Nespresso: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Nescafé or Nespresso? Compare estimated monthly branded-search demand and Share of Search inside the Supermarket coffee brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nescafe-vs-nespresso" publisher: "Brandwave" --- # Nescafé vs Nespresso: Which is more popular by branded search in New Zealand? Which is more popular in search, Nescafé or Nespresso? Compare estimated monthly branded-search demand and Share of Search inside the Supermarket coffee brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nescafé and Nespresso - **Competitive set**: Supermarket coffee brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Nescafé Share of Search**: 10.6% - **Nespresso Share of Search**: 48.8% ## Which is more popular in search, Nescafé or Nespresso? - In August 2026, Nespresso had more branded searches than Nescafé among supermarket coffee brands in New Zealand. Nespresso was estimated to have 32.2K branded searches compared to Nescafé’s 7K, and held a 48.8% Share of Search versus Nescafé’s 10.6%. - Nespresso was ahead of Nescafé in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 10.3% to 10.6%, and its estimated monthly branded searches moved from 5.6K to 7K. - Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among supermarket coffee brands in New Zealand moved from 63.5% to 48.8%, and its estimated monthly branded searches moved from 34.4K to 32.2K. ## How did search popularity change for New Zealand supermarket coffee brands in August 2026? - In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%. - In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%. - In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%. ## Month by month | Month | Nescafé estimated searches | Nescafé Share of Search | Nescafé rank | Nespresso estimated searches | Nespresso Share of Search | Nespresso rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.6K | 10.3% | 3 | 34.4K | 63.5% | 1 | | Nov 2025 | 5.7K | 10% | 3 | 37.5K | 66.5% | 1 | | Dec 2025 | 5.4K | 8.6% | 3 | 44K | 69.7% | 1 | | Jan 2026 | 5.5K | 9.7% | 3 | 35.9K | 63.6% | 1 | | Feb 2026 | 4.8K | 9.8% | 4 | 30.3K | 61.8% | 1 | | Mar 2026 | 5.5K | 10.6% | 4 | 30.6K | 59.2% | 1 | | Apr 2026 | 5.3K | 10% | 4 | 32K | 60.5% | 1 | | May 2026 | 6.2K | 10.5% | 4 | 35.3K | 59.8% | 1 | | Jun 2026 | 6.4K | 11.8% | 3 | 31.6K | 58.7% | 1 | | Jul 2026 | 6.8K | 12.1% | 3 | 31.9K | 56.7% | 1 | | Aug 2026 | 7K | 10.6% | 4 | 32.2K | 48.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Nescafé’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nescafé**: Measured on the search terms “coffee nescafe classic”, “expresso nescafe”, “nescafe”, “nescafe beans”, “nescafe cappuccino”, “nescafe caramel latte”, “nescafe coffee”, “nescafe coffee machines”, “nescafe coffee pods”, “nescafe com”, “nescafe decaf coffee”, “nescafe gold”, “nescafe mocha”, “nescafe near me”, “nescafe nz”, “nescafe online”, “nescafe original” and “nescafe pods”, summed into one figure. - **Nespresso**: Measured on the search terms “coffee capsules for nespresso”, “creatista plus nespresso”, “descaler for nespresso machine”, “nespresso”, “nespresso beans”, “nespresso capsules”, “nespresso capsules machine”, “nespresso capsules originalline”, “nespresso coffee”, “nespresso coffee machine”, “nespresso coffee pods”, “nespresso com”, “nespresso creatista”, “nespresso descaler”, “nespresso espresso machine”, “nespresso lattissima”, “nespresso machine”, “nespresso near me”, “nespresso nz”, “nespresso online”, “nespresso pods”, “nespresso vertuo”, “nespresso vertuo coffee machine” and “nespresso vertuo machine”, summed into one figure. - [Nescafé profile](/demand/nz/brands/nescafe) - [Nespresso profile](/demand/nz/brands/nespresso) - [All supermarket coffee brands in New Zealand](/demand/nz/categories/nz-instant-coffee-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Nescafé or Nespresso? In August 2026, Nespresso had more branded searches than Nescafé among supermarket coffee brands in New Zealand. Nespresso was estimated to have 32.2K branded searches compared to Nescafé’s 7K, and held a 48.8% Share of Search versus Nescafé’s 10.6%. ## Cite this page Brandwave. "Nescafé vs Nespresso: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nescafe-vs-nespresso This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nescafe-vs-nespresso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.