--- title: "Neon vs ThreeNow: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Neon or ThreeNow? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/neon-vs-threenow" publisher: "Brandwave" --- # Neon vs ThreeNow: Which is more popular by branded search in New Zealand? Which is more popular in search, Neon or ThreeNow? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Neon and ThreeNow - **Competitive set**: TV and streaming services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Neon Share of Search**: 1.6% - **ThreeNow Share of Search**: 4.8% ## Which is more popular in search, Neon or ThreeNow? - In August 2026, ThreeNow had more branded searches than Neon among TV and streaming services in New Zealand. ThreeNow was estimated to have 61.1K branded searches compared to Neon’s 20.8K, and held a 4.8% Share of Search versus Neon’s 1.6%. - ThreeNow was ahead of Neon in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Neon’s estimated Share of Search among TV and streaming services in New Zealand moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 21.1K to 20.8K. - Across the 11 months ending August 2026, ThreeNow’s estimated Share of Search among TV and streaming services in New Zealand moved from 3.8% to 4.8%, and its estimated monthly branded searches moved from 48.4K to 61.1K. ## How did search popularity change for New Zealand TV and streaming services in August 2026? - In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%. ## Month by month | Month | Neon estimated searches | Neon Share of Search | Neon rank | ThreeNow estimated searches | ThreeNow Share of Search | ThreeNow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.1K | 1.7% | 9 | 48.4K | 3.8% | 8 | | Nov 2025 | 17.6K | 1.5% | 10 | 60.1K | 5% | 8 | | Dec 2025 | 23K | 2% | 9 | 48.8K | 4.2% | 6 | | Jan 2026 | 26.6K | 2.2% | 9 | 60K | 4.9% | 6 | | Feb 2026 | 23.1K | 1.9% | 10 | 82.4K | 6.9% | 6 | | Mar 2026 | 31.4K | 2.4% | 10 | 82.2K | 6.3% | 7 | | Apr 2026 | 34.4K | 2.6% | 9 | 72.8K | 5.5% | 8 | | May 2026 | 42.2K | 3.1% | 9 | 49.5K | 3.7% | 8 | | Jun 2026 | 37.1K | 2% | 9 | 48.9K | 2.7% | 8 | | Jul 2026 | 25.9K | 1.6% | 10 | 61.6K | 3.8% | 8 | | Aug 2026 | 20.8K | 1.6% | 10 | 61.1K | 4.8% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Neon’s and ThreeNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Neon**: Measured on the search terms “neon new zealand”, “neon nz”, “neon on tv”, “neon streamer”, “neon streaming”, “neon subscription”, “neon subscription nz”, “neon television”, “Neon TV”, “neon tv new zealand”, “neon tv nz” and “neon tv subscription”, summed into one figure. - **ThreeNow**: Measured on the search terms “three now”, “three now app”, “three now nz”, “three now on demand”, “three now on-demand”, “three now tv”, “three now tv guide”, “three nz”, “three tv”, “ThreeNow”, “threenow app”, “threenow nz”, “threenow on demand”, “threenow on-demand”, “threenow tv”, “threenow tv guide”, “TV3”, “tv3 nz”, “tvnz 3” and “tvnz three”, summed into one figure. - [Neon profile](/demand/nz/brands/neon) - [ThreeNow profile](/demand/nz/brands/threenow) - [All TV and streaming services in New Zealand](/demand/nz/categories/nz-tv-and-streaming): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Neon or ThreeNow? In August 2026, ThreeNow had more branded searches than Neon among TV and streaming services in New Zealand. ThreeNow was estimated to have 61.1K branded searches compared to Neon’s 20.8K, and held a 4.8% Share of Search versus Neon’s 1.6%. ## Cite this page Brandwave. "Neon vs ThreeNow: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/neon-vs-threenow This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/neon-vs-threenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.