--- title: "NBA vs Premier League: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, NBA or Premier League? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nba-vs-premier-league" publisher: "Brandwave" --- # NBA vs Premier League: Which is more popular by branded search in New Zealand? Which is more popular in search, NBA or Premier League? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NBA and Premier League - **Competitive set**: Sports leagues - **Market**: New Zealand - **Month measured**: Aug 2026 - **NBA Share of Search**: 1.8% - **Premier League Share of Search**: 11.5% ## Which is more popular in search, NBA or Premier League? - In August 2026, Premier League had more branded searches than NBA among sports leagues in New Zealand. Premier League was estimated to have 433K branded searches compared to NBA’s 68.9K, and held an 11.5% Share of Search versus NBA’s 1.8%. - The lead changed hands 3 times in the 11 months ending August 2026: Premier League took it in February 2026, NBA took it in March 2026, Premier League took it in August 2026. - Across the 11 months ending August 2026, NBA’s estimated Share of Search among sports leagues in New Zealand moved from 28.2% to 1.8%, and its estimated monthly branded searches moved from 731K to 68.9K. - Across the 11 months ending August 2026, Premier League’s estimated Share of Search among sports leagues in New Zealand moved from 24.8% to 11.5%, and its estimated monthly branded searches moved from 642K to 433K. ## How did search popularity change for New Zealand sports leagues in August 2026? - In August 2026, Premier League overtook NBA to rank 2nd among sports leagues in New Zealand, at 11.5%. - In August 2026, A-League overtook NBA to rank 3rd among sports leagues in New Zealand, at 5.7%. - In August 2026, NFL overtook NBA to rank 5th among sports leagues in New Zealand, at 2.1%. - In August 2026, NBA lost estimated Share of Search among sports leagues in New Zealand, from 5.1% to 1.8%. ## Month by month | Month | NBA estimated searches | NBA Share of Search | NBA rank | Premier League estimated searches | Premier League Share of Search | Premier League rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 731K | 28.2% | 1 | 642K | 24.8% | 2 | | Nov 2025 | 1.2M | 41.1% | 1 | 710K | 24% | 2 | | Dec 2025 | 1M | 33.1% | 1 | 956K | 30.8% | 2 | | Jan 2026 | 1M | 33.1% | 1 | 872K | 27.8% | 2 | | Feb 2026 | 818K | 30.4% | 2 | 914K | 34% | 1 | | Mar 2026 | 1M | 26.2% | 2 | 911K | 23% | 3 | | Apr 2026 | 1.5M | 27.7% | 2 | 1M | 19.1% | 3 | | May 2026 | 2M | 32.6% | 2 | 1.3M | 20.9% | 3 | | Jun 2026 | 1.2M | 38.2% | 2 | 40.3K | 1.3% | 4 | | Jul 2026 | 108K | 5.1% | 2 | 63.8K | 3% | 4 | | Aug 2026 | 68.9K | 1.8% | 6 | 433K | 11.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using NBA’s and Premier League’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NBA**: Measured on the search terms “nba”, “nba com”, “nba draft”, “nba draw”, “nba finals”, “nba fixtures”, “nba games”, “nba games today”, “nba ladder”, “nba near me”, “nba news”, “nba nz”, “nba online”, “nba players”, “nba playoffs”, “nba result”, “nba result today”, “nba scores”, “nba standings”, “nba stats”, “nba today” and “nba trades”, summed into one figure. - **Premier League**: Measured on the search terms “british premier league”, “fa premier league results”, “fa premier league table”, “fantasy premier league”, “premier league”, “premier league draw”, “premier league fixtures”, “premier league game”, “premier league ladder”, “premier league near me”, “premier league new zealand”, “premier league nz”, “premier league online”, “premier league players”, “premier league results”, “premier league scores”, “premier league standings”, “premierleague”, “premierleague com”, “premierleague fixtures”, “premierleague ladder”, “premierleague nz”, “premierleague scores”, “premierleague table” and “sky sports premier league”, summed into one figure. - [NBA profile](/demand/nz/brands/nba) - [Premier League profile](/demand/nz/brands/premier-league) - [All sports leagues in New Zealand](/demand/nz/categories/nz-sports-leagues): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, NBA or Premier League? In August 2026, Premier League had more branded searches than NBA among sports leagues in New Zealand. Premier League was estimated to have 433K branded searches compared to NBA’s 68.9K, and held an 11.5% Share of Search versus NBA’s 1.8%. ## Cite this page Brandwave. "NBA vs Premier League: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nba-vs-premier-league This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nba-vs-premier-league. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.