--- title: "Naylor Palmer vs Specsavers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Naylor Palmer or Specsavers? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/naylor-palmer-vs-specsavers" publisher: "Brandwave" --- # Naylor Palmer vs Specsavers: Which is more popular by branded search in New Zealand? Which is more popular in search, Naylor Palmer or Specsavers? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naylor Palmer and Specsavers - **Competitive set**: Palmerston North optometrists - **Market**: New Zealand - **Month measured**: Aug 2026 - **Naylor Palmer Share of Search**: 0.63% - **Specsavers Share of Search**: 71.3% ## Which is more popular in search, Naylor Palmer or Specsavers? - In August 2026, Specsavers had more branded searches than Naylor Palmer among palmerston north optometrists in New Zealand. Specsavers was estimated to have 97K branded searches compared to Naylor Palmer’s 860, and held a 71.3% Share of Search versus Naylor Palmer’s 0.63%. - Specsavers was ahead of Naylor Palmer in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Naylor Palmer’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 0.75% to 0.63%, and its estimated monthly branded searches moved from 1K to 860. - Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among palmerston north optometrists in New Zealand moved from 73.1% to 71.3%, and its estimated monthly branded searches moved from 98.4K to 97K. ## How did search popularity change for New Zealand palmerston north optometrists in August 2026? - Estimated monthly branded searches for Naylor Palmer in New Zealand fell 14.9% over 11 measured months, from 1K to 860 in August 2026. ## Month by month | Month | Naylor Palmer estimated searches | Naylor Palmer Share of Search | Naylor Palmer rank | Specsavers estimated searches | Specsavers Share of Search | Specsavers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.75% | 4 | 98.4K | 73.1% | 1 | | Nov 2025 | 790 | 0.53% | 4 | 107K | 72.3% | 1 | | Dec 2025 | 850 | 0.67% | 4 | 90.3K | 70.8% | 1 | | Jan 2026 | 780 | 0.53% | 4 | 107K | 73.4% | 1 | | Feb 2026 | 800 | 0.62% | 4 | 94.6K | 73.8% | 1 | | Mar 2026 | 950 | 0.62% | 4 | 114K | 74.5% | 1 | | Apr 2026 | 880 | 0.59% | 4 | 111K | 75.2% | 1 | | May 2026 | 950 | 0.63% | 4 | 112K | 74.1% | 1 | | Jun 2026 | 1.1K | 0.82% | 4 | 97.3K | 71.4% | 1 | | Jul 2026 | 810 | 0.6% | 4 | 95.7K | 71.2% | 1 | | Aug 2026 | 860 | 0.63% | 4 | 97K | 71.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Naylor Palmer’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naylor Palmer**: Measured on the search terms “naylor palmer”, “naylor palmer optometrists”, “naylor palmer palmerston north” and “visique naylor palmer”, summed into one figure. - **Specsavers**: Measured on the search terms “spec savers botany”, “spec savers richmond”, “specsavers”, “specsavers bayfair”, “specsavers botany”, “specsavers co nz”, “specsavers contact”, “specsavers costs”, “specsavers cuba street”, “specsavers deals”, “specsavers dunedin”, “specsavers eye test”, “specsavers frames”, “specsavers glasses”, “specsavers lambton”, “specsavers lunn ave”, “specsavers napier”, “specsavers near me”, “specsavers nelson”, “specsavers new plymouth”, “specsavers new zealand”, “specsavers northland”, “specsavers nz”, “specsavers offers”, “specsavers online”, “specsavers opticians”, “specsavers optometrist”, “specsavers palmerston north”, “specsavers prices”, “specsavers queen street”, “specsavers richmond”, “specsavers shirley”, “specsavers st lukes”, “specsavers sylvia park”, “specsavers the palms”, “specsavers website”, “specsavers westgate” and “specsavers.co.nz”, summed into one figure. - [Naylor Palmer profile](/demand/nz/brands/naylor-palmer) - [Specsavers profile](/demand/nz/brands/specsavers) - [All palmerston north optometrists in New Zealand](/demand/nz/categories/nz-palmerston-north-optometrists): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Naylor Palmer or Specsavers? In August 2026, Specsavers had more branded searches than Naylor Palmer among palmerston north optometrists in New Zealand. Specsavers was estimated to have 97K branded searches compared to Naylor Palmer’s 860, and held a 71.3% Share of Search versus Naylor Palmer’s 0.63%. ## Cite this page Brandwave. "Naylor Palmer vs Specsavers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/naylor-palmer-vs-specsavers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/naylor-palmer-vs-specsavers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.