--- title: "Naylor Palmer vs OPSM: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Naylor Palmer or OPSM? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/naylor-palmer-vs-opsm" publisher: "Brandwave" --- # Naylor Palmer vs OPSM: Which is more popular by branded search in New Zealand? Which is more popular in search, Naylor Palmer or OPSM? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naylor Palmer and OPSM - **Competitive set**: Palmerston North optometrists - **Market**: New Zealand - **Month measured**: Aug 2026 - **Naylor Palmer Share of Search**: 0.63% - **OPSM Share of Search**: 22.5% ## Which is more popular in search, Naylor Palmer or OPSM? - In August 2026, OPSM had more branded searches than Naylor Palmer among palmerston north optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Naylor Palmer’s 860, and held a 22.5% Share of Search versus Naylor Palmer’s 0.63%. - OPSM was ahead of Naylor Palmer in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Naylor Palmer’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 0.75% to 0.63%, and its estimated monthly branded searches moved from 1K to 860. - Across the 11 months ending August 2026, OPSM’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 21.1% to 22.5%, and its estimated monthly branded searches moved from 28.4K to 30.6K. ## How did search popularity change for New Zealand palmerston north optometrists in August 2026? - In August 2026, OPSM lost estimated Share of Search among palmerston north optometrists in New Zealand, from 23.1% to 22.5%. - Estimated monthly branded searches for Naylor Palmer in New Zealand fell 14.9% over 11 measured months, from 1K to 860 in August 2026. ## Month by month | Month | Naylor Palmer estimated searches | Naylor Palmer Share of Search | Naylor Palmer rank | OPSM estimated searches | OPSM Share of Search | OPSM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.75% | 4 | 28.4K | 21.1% | 2 | | Nov 2025 | 790 | 0.53% | 4 | 33.6K | 22.6% | 2 | | Dec 2025 | 850 | 0.67% | 4 | 30.4K | 23.8% | 2 | | Jan 2026 | 780 | 0.53% | 4 | 31.2K | 21.3% | 2 | | Feb 2026 | 800 | 0.62% | 4 | 26.1K | 20.4% | 2 | | Mar 2026 | 950 | 0.62% | 4 | 30.8K | 20.2% | 2 | | Apr 2026 | 880 | 0.59% | 4 | 29.2K | 19.7% | 2 | | May 2026 | 950 | 0.63% | 4 | 31.3K | 20.6% | 2 | | Jun 2026 | 1.1K | 0.82% | 4 | 30.7K | 22.6% | 2 | | Jul 2026 | 810 | 0.6% | 4 | 31.1K | 23.1% | 2 | | Aug 2026 | 860 | 0.63% | 4 | 30.6K | 22.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Naylor Palmer’s and OPSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naylor Palmer**: Measured on the search terms “naylor palmer”, “naylor palmer optometrists”, “naylor palmer palmerston north” and “visique naylor palmer”, summed into one figure. - **OPSM**: Measured on the search terms “opsm”, “opsm co nz”, “opsm contact lenses”, “opsm cuba street”, “opsm dunedin”, “opsm eye exam”, “opsm eye exam cost”, “opsm glasses”, “opsm lynnmall”, “opsm napier”, “opsm near me”, “opsm nelson”, “opsm new plymouth”, “opsm new zealand”, “opsm northwest”, “opsm nz”, “opsm online”, “opsm optometrist”, “opsm palmerston north”, “opsm plaza”, “opsm queen st”, “opsm queensgate”, “opsm southern cross”, “opsm st lukes”, “opsm sunglasses”, “opsm sylvia park”, “opsm the base”, “opsm the palms”, “opsm westcity” and “opsm.co.nz”, summed into one figure. - [Naylor Palmer profile](/demand/nz/brands/naylor-palmer) - [OPSM profile](/demand/nz/brands/opsm) - [All palmerston north optometrists in New Zealand](/demand/nz/categories/nz-palmerston-north-optometrists): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Naylor Palmer or OPSM? In August 2026, OPSM had more branded searches than Naylor Palmer among palmerston north optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Naylor Palmer’s 860, and held a 22.5% Share of Search versus Naylor Palmer’s 0.63%. ## Cite this page Brandwave. "Naylor Palmer vs OPSM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/naylor-palmer-vs-opsm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/naylor-palmer-vs-opsm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.