--- title: "Navman vs TomTom: Which is searched more in New Zealand?" description: "Is Navman or TomTom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the GPS navigator brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/navman-vs-tomtom" publisher: "Brandwave" --- # Navman vs TomTom: Which is searched more in New Zealand? Is Navman or TomTom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the GPS navigator brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Navman and TomTom - **Competitive set**: GPS navigator brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Navman Share of Search**: 3.6% - **TomTom Share of Search**: 3.2% ## Is Navman or TomTom more popular in search? - In September 2026, Navman had more branded searches than TomTom among GPS navigator brands in New Zealand. Navman had about 640 branded searches, while TomTom had 570. Navman made up 3.6% of all GPS navigator brand searches we track, and TomTom accounted for 3.2%. - The lead changed hands 5 times in the 12 months ending September 2026: Navman took it in November 2025, TomTom took it in March 2026, Navman took it in June 2026, TomTom took it in July 2026, Navman took it in September 2026. - Across the 12 months ending September 2026, Navman’s share of searches among GPS navigator brands in New Zealand moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 790 to 640. - Across the 12 months ending September 2026, TomTom’s share of searches among GPS navigator brands in New Zealand moved from 4.9% to 3.2%, and its estimated monthly branded searches moved from 890 to 570. ## Top GPS navigator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TomTom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Navman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. TomTom was listed before Navman in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TomTom | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Uniden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Navman | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about GPS navigator brands - Asked ChatGPT "Which GPS navigator brand should I buy in New Zealand?": 1. Garmin, 2. TomTom - Asked ChatGPT "What are the best GPS navigator brands in New Zealand?": 1. Garmin, 2. TomTom - Asked ChatGPT "What's the best GPS navigator brand in New Zealand for car navigation?": 1. Garmin, 2. TomTom - Searched Google, AI Overview "car gps nz": 1. Garmin, 2. Navman - Searched Google, AI Overview "sat nav nz": 1. Garmin, 2. TomTom Not named in any answer: Uniden. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand GPS navigator brands in September 2026? - In September 2026, TomTom lost share of searches among GPS navigator brands in New Zealand, from 3.9% to 3.2%. - In September 2026, Navman rose from 4th to 3rd among GPS navigator brands in New Zealand. ## Month by month | Month | Navman estimated searches | Navman Share of Search | Navman rank | TomTom estimated searches | TomTom Share of Search | TomTom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 790 | 4.4% | 3 | 890 | 4.9% | 2 | | Nov 2025 | 790 | 3.7% | 2 | 730 | 3.4% | 3 | | Dec 2025 | 810 | 4.4% | 2 | 700 | 3.8% | 4 | | Jan 2026 | 790 | 4.2% | 3 | 730 | 3.9% | 4 | | Feb 2026 | 630 | 3.5% | 3 | 590 | 3.3% | 4 | | Mar 2026 | 640 | 3.5% | 4 | 700 | 3.9% | 3 | | Apr 2026 | 630 | 3.5% | 3 | 680 | 3.8% | 2 | | May 2026 | 630 | 3.5% | 4 | 700 | 3.9% | 3 | | Jun 2026 | 630 | 4.2% | 2 | 570 | 3.8% | 4 | | Jul 2026 | 620 | 2.3% | 4 | 12.2K | 45.8% | 2 | | Aug 2026 | 660 | 3.7% | 4 | 700 | 3.9% | 3 | | Sep 2026 | 640 | 3.6% | 3 | 570 | 3.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Navman’s and TomTom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Navman**: Measured on the search terms “navman” and “navman mivue”, summed into one figure. - **TomTom**: Measured on the search terms “tomtom” and “tomtom gps”, summed into one figure. - [Navman profile](/demand/nz/brands/navman) - [TomTom profile](/demand/nz/brands/tomtom) - [All GPS navigator brands in New Zealand](/demand/nz/categories/nz-gps-navigator-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Navman or TomTom more popular in search? In September 2026, Navman had more branded searches than TomTom among GPS navigator brands in New Zealand. Navman had about 640 branded searches, while TomTom had 570. Navman made up 3.6% of all GPS navigator brand searches we track, and TomTom accounted for 3.2%. ## Cite this page Brandwave. "Navman vs TomTom: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/navman-vs-tomtom This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/navman-vs-tomtom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.