---
title: "Navman vs Thinkware: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Navman or Thinkware? Compare estimated monthly branded-search demand and Share of Search inside the Dash cam brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/navman-vs-thinkware"
publisher: "Brandwave"
---

# Navman vs Thinkware: Which is more popular by branded search in New Zealand?

Which is more popular in search, Navman or Thinkware? Compare estimated monthly branded-search demand and Share of Search inside the Dash cam brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Navman and Thinkware
- **Competitive set**: Dash cam brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Navman Share of Search**: 46.3%
- **Thinkware Share of Search**: 4.4%

## Which is more popular in search, Navman or Thinkware?

- In August 2026, Navman had more branded searches than Thinkware among dash cam brands in New Zealand. Navman was estimated to have 940 branded searches compared to Thinkware’s 90, and held a 46.3% Share of Search versus Thinkware’s 4.4%.
- Navman was ahead of Thinkware in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Navman’s estimated Share of Search among dash cam brands in New Zealand moved from 50.2% to 46.3%, and its estimated monthly branded searches moved from 1.1K to 940.
- Across the 11 months ending August 2026, Thinkware’s estimated Share of Search among dash cam brands in New Zealand moved from 4.2% to 4.4%, and its estimated monthly branded searches held steady at 90.

## How did search popularity change for New Zealand dash cam brands in August 2026?

- In August 2026, Navman gained estimated Share of Search among dash cam brands in New Zealand, from 45% to 46.3%.
- In August 2026, Thinkware gained estimated Share of Search among dash cam brands in New Zealand, from 3.7% to 4.4%.

## Month by month

| Month | Navman estimated searches | Navman Share of Search | Navman rank | Thinkware estimated searches | Thinkware Share of Search | Thinkware rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 50.2% | 1 | 90 | 4.2% | 5 |
| Nov 2025 | 1.1K | 43.7% | 1 | 60 | 2.4% | 5 |
| Dec 2025 | 1.2K | 46.1% | 1 | 80 | 3.1% | 5 |
| Jan 2026 | 1.1K | 48.7% | 1 | 70 | 3.1% | 5 |
| Feb 2026 | 830 | 44.6% | 1 | 60 | 3.2% | 5 |
| Mar 2026 | 840 | 40% | 1 | 60 | 2.9% | 5 |
| Apr 2026 | 820 | 46.1% | 1 | 70 | 3.9% | 5 |
| May 2026 | 830 | 45.9% | 1 | 50 | 2.8% | 5 |
| Jun 2026 | 940 | 47% | 1 | 80 | 4% | 5 |
| Jul 2026 | 850 | 45% | 1 | 70 | 3.7% | 5 |
| Aug 2026 | 940 | 46.3% | 1 | 90 | 4.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Navman’s and Thinkware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Navman**: Measured on the search terms “navman”, “navman dashcam”, “navman dashcams” and “navman mivue”, summed into one figure.
- **Thinkware**: Measured on the search terms “thinkware”, “thinkware car cam”, “thinkware dashcam” and “thinkware nz”, summed into one figure.

- [Navman profile](/demand/nz/brands/navman)
- [Thinkware profile](/demand/nz/brands/thinkware)
- [All dash cam brands in New Zealand](/demand/nz/categories/nz-dashcam-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Navman or Thinkware?

In August 2026, Navman had more branded searches than Thinkware among dash cam brands in New Zealand. Navman was estimated to have 940 branded searches compared to Thinkware’s 90, and held a 46.3% Share of Search versus Thinkware’s 4.4%.

## Cite this page

Brandwave. "Navman vs Thinkware: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/navman-vs-thinkware

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/navman-vs-thinkware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.