---
title: "Naveya & Sloane vs Pascoes: Which is searched more in New Zealand?"
description: "Is Naveya & Sloane or Pascoes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/naveya-and-sloane-vs-pascoes"
publisher: "Brandwave"
---

# Naveya & Sloane vs Pascoes: Which is searched more in New Zealand?

Is Naveya & Sloane or Pascoes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Naveya & Sloane and Pascoes
- **Competitive set**: Jewellery retailers
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Naveya & Sloane Share of Search**: 1.1%
- **Pascoes Share of Search**: 30.3%

## Is Naveya & Sloane or Pascoes more popular in search?

- In September 2026, Pascoes had more branded searches than Naveya & Sloane among jewellery retailers in New Zealand. Pascoes had about 42,100 branded searches, while Naveya & Sloane had 1,600. Pascoes made up 30.3% of all jewellery retailer searches we track, and Naveya & Sloane accounted for 1.1%.
- Pascoes was ahead of Naveya & Sloane in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Naveya & Sloane’s share of searches among jewellery retailers in New Zealand moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Pascoes’ share of searches among jewellery retailers in New Zealand moved from 30.2% to 30.3%, and its estimated monthly branded searches moved from 51.3K to 42.1K.

## Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naveya & Sloane was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pascoes was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pascoes was listed before Naveya & Sloane in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Michael Hill | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Walker & Hall | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Naveya & Sloane | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Pascoes | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Pandora | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Lovisa | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Partridge Jewellers | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Stewart Dawsons | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Goldmark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about jewellery retailers

- Asked ChatGPT "Which jewellery retailer should I shop at in New Zealand?": 1. Michael Hill, 2. Walker & Hall, 3. Pandora, 4. Lovisa
- Asked ChatGPT "What are the best jewellery retailers in New Zealand?": 1. Walker & Hall, 2. Michael Hill, 3. Pascoes, 4. Naveya & Sloane, 5. Pandora, 6. Lovisa, 7. Partridge Jewellers
- Asked ChatGPT "What's the best jewellery retailer in New Zealand for an engagement ring?": 1. Naveya & Sloane, 2. Walker & Hall
- Searched Google, AI Overview "jewellery stores nz": 1. Pascoes, 2. Michael Hill, 3. Stewart Dawsons, 4. Naveya & Sloane, 5. Partridge Jewellers
- Searched Google, AI Overview "engagement rings nz": 1. Michael Hill, 2. Pascoes, 3. Naveya & Sloane

Not named in any answer: Goldmark.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand jewellery retailers in September 2026?

- In September 2026, Pascoes overtook Michael Hill to become the leader among jewellery retailers in New Zealand, with 30.3% of the searches.
- Estimated monthly branded searches for Naveya & Sloane in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

## Month by month

| Month | Naveya & Sloane estimated searches | Naveya & Sloane Share of Search | Naveya & Sloane rank | Pascoes estimated searches | Pascoes Share of Search | Pascoes rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 1.4% | 9 | 51.3K | 30.2% | 1 |
| Nov 2025 | 2.4K | 1.1% | 9 | 60.6K | 27.9% | 2 |
| Dec 2025 | 2.4K | 0.88% | 9 | 89K | 32.8% | 1 |
| Jan 2026 | 2.9K | 1.9% | 8 | 41.2K | 26.3% | 2 |
| Feb 2026 | 2.4K | 1.6% | 8 | 41K | 28% | 2 |
| Mar 2026 | 1.9K | 1.5% | 9 | 34.6K | 26.7% | 2 |
| Apr 2026 | 1.9K | 1.3% | 9 | 40.4K | 28% | 2 |
| May 2026 | 1.9K | 1.3% | 9 | 41.6K | 27.4% | 2 |
| Jun 2026 | 1.9K | 1.4% | 9 | 34.2K | 26% | 2 |
| Jul 2026 | 1.9K | 1.4% | 9 | 34.9K | 26.5% | 2 |
| Aug 2026 | 1.9K | 1.3% | 9 | 41K | 27.6% | 2 |
| Sep 2026 | 1.6K | 1.1% | 9 | 42.1K | 30.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Naveya & Sloane’s and Pascoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Naveya & Sloane**: Measured on the search terms “naveya & sloane” and “naveya and sloane”, summed into one figure.
- **Pascoes**: Measured on the search terms “james pascoes”, “pascoes”, “pascoes bayfair”, “pascoes casio”, “pascoes diamond rings”, “pascoes earrings”, “pascoes engagement rings”, “pascoes g shock”, “pascoes jewellery”, “pascoes jewellery sale”, “pascoes northlands”, “pascoes queensgate”, “pascoes rings”, “pascoes sale”, “pascoes seiko”, “pascoes the base”, “pascoes the crossing”, “pascoes the jeweller” and “pascoes the palms”, summed into one figure.

- [Naveya & Sloane profile](/demand/nz/brands/naveya-and-sloane)
- [Pascoes profile](/demand/nz/brands/pascoes)
- [All jewellery retailers in New Zealand](/demand/nz/categories/nz-jewellery-retailers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Naveya & Sloane or Pascoes more popular in search?

In September 2026, Pascoes had more branded searches than Naveya & Sloane among jewellery retailers in New Zealand. Pascoes had about 42,100 branded searches, while Naveya & Sloane had 1,600. Pascoes made up 30.3% of all jewellery retailer searches we track, and Naveya & Sloane accounted for 1.1%.

## Cite this page

Brandwave. "Naveya & Sloane vs Pascoes: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/naveya-and-sloane-vs-pascoes

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/naveya-and-sloane-vs-pascoes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.