--- title: "Naumi Hotel Wellington vs Sofitel Wellington: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Naumi Hotel Wellington or Sofitel Wellington? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/naumi-hotel-wellington-vs-sofitel-wellington" publisher: "Brandwave" --- # Naumi Hotel Wellington vs Sofitel Wellington: Which is more popular by branded search in New Zealand? Which is more popular in search, Naumi Hotel Wellington or Sofitel Wellington? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naumi Hotel Wellington and Sofitel Wellington - **Competitive set**: Wellington hotels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Naumi Hotel Wellington Share of Search**: 11.8% - **Sofitel Wellington Share of Search**: 9.5% ## Which is more popular in search, Naumi Hotel Wellington or Sofitel Wellington? - In August 2026, Naumi Hotel Wellington had more branded searches than Sofitel Wellington among wellington hotels in New Zealand. Naumi Hotel Wellington was estimated to have 6.1K branded searches compared to Sofitel Wellington’s 4.9K, and held an 11.8% Share of Search versus Sofitel Wellington’s 9.5%. - The lead changed hands 4 times in the 11 months ending August 2026: Sofitel Wellington took it in December 2025, Naumi Hotel Wellington took it in January 2026, Sofitel Wellington took it in June 2026, Naumi Hotel Wellington took it in July 2026. - Across the 11 months ending August 2026, Naumi Hotel Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 14.7% to 11.8%, and its estimated monthly branded searches moved from 7.5K to 6.1K. - Across the 11 months ending August 2026, Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 11.9% to 9.5%, and its estimated monthly branded searches moved from 6.1K to 4.9K. ## How did search popularity change for New Zealand wellington hotels in August 2026? - Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand has lost ground for 3 months in a row, from 12.8% to 9.5% in August 2026. - Estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell 18.1% over 11 measured months, from 7.5K to 6.1K in August 2026. ## Month by month | Month | Naumi Hotel Wellington estimated searches | Naumi Hotel Wellington Share of Search | Naumi Hotel Wellington rank | Sofitel Wellington estimated searches | Sofitel Wellington Share of Search | Sofitel Wellington rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5K | 14.7% | 3 | 6.1K | 11.9% | 5 | | Nov 2025 | 7.2K | 14.4% | 3 | 7.2K | 14.4% | 4 | | Dec 2025 | 5.9K | 12.9% | 4 | 7.2K | 15.8% | 3 | | Jan 2026 | 7.3K | 13.3% | 3 | 7.1K | 12.9% | 5 | | Feb 2026 | 7.3K | 12.7% | 4 | 7.2K | 12.4% | 5 | | Mar 2026 | 8.8K | 14.9% | 3 | 7.1K | 12% | 6 | | Apr 2026 | 7.2K | 14.3% | 4 | 5.9K | 11.6% | 6 | | May 2026 | 6.1K | 13% | 5 | 6K | 12.8% | 6 | | Jun 2026 | 5.1K | 10.3% | 6 | 6K | 12% | 5 | | Jul 2026 | 6K | 11.6% | 4 | 4.9K | 9.5% | 6 | | Aug 2026 | 6.1K | 11.8% | 4 | 4.9K | 9.5% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Naumi Hotel Wellington’s and Sofitel Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naumi Hotel Wellington**: Measured on the search terms “hotel naumi wellington”, “naumi hotel wellington”, “naumi hotel wellington nz”, “naumi wellington” and “naumi wellington hotel”, summed into one figure. - **Sofitel Wellington**: Measured on the search terms “jardin grill sofitel wellington”, “sofitel wellington”, “sofitel wellington bolton street wellington central wellington”, “sofitel wellington hotel”, “sofitel wellington restaurant”, “sofitel wellington review” and “sofitelwellington”, summed into one figure. - [Naumi Hotel Wellington profile](/demand/nz/brands/naumi-hotel-wellington) - [Sofitel Wellington profile](/demand/nz/brands/sofitel-wellington) - [All wellington hotels in New Zealand](/demand/nz/categories/nz-wellington-hotels): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Naumi Hotel Wellington or Sofitel Wellington? In August 2026, Naumi Hotel Wellington had more branded searches than Sofitel Wellington among wellington hotels in New Zealand. Naumi Hotel Wellington was estimated to have 6.1K branded searches compared to Sofitel Wellington’s 4.9K, and held an 11.8% Share of Search versus Sofitel Wellington’s 9.5%. ## Cite this page Brandwave. "Naumi Hotel Wellington vs Sofitel Wellington: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/naumi-hotel-wellington-vs-sofitel-wellington This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/naumi-hotel-wellington-vs-sofitel-wellington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.