--- title: "Naumi Hotel Wellington vs Rydges Wellington: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Naumi Hotel Wellington or Rydges Wellington? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/naumi-hotel-wellington-vs-rydges-wellington" publisher: "Brandwave" --- # Naumi Hotel Wellington vs Rydges Wellington: Which is more popular by branded search in New Zealand? Which is more popular in search, Naumi Hotel Wellington or Rydges Wellington? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naumi Hotel Wellington and Rydges Wellington - **Competitive set**: Wellington hotels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Naumi Hotel Wellington Share of Search**: 11.8% - **Rydges Wellington Share of Search**: 33.6% ## Which is more popular in search, Naumi Hotel Wellington or Rydges Wellington? - In August 2026, Rydges Wellington had more branded searches than Naumi Hotel Wellington among wellington hotels in New Zealand. Rydges Wellington was estimated to have 17.4K branded searches compared to Naumi Hotel Wellington’s 6.1K, and held a 33.6% Share of Search versus Naumi Hotel Wellington’s 11.8%. - Rydges Wellington was ahead of Naumi Hotel Wellington in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Naumi Hotel Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 14.7% to 11.8%, and its estimated monthly branded searches moved from 7.5K to 6.1K. - Across the 11 months ending August 2026, Rydges Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 33.4% to 33.6%, and its estimated monthly branded searches moved from 17K to 17.4K. ## How did search popularity change for New Zealand wellington hotels in August 2026? - Estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell 18.1% over 11 measured months, from 7.5K to 6.1K in August 2026. ## Month by month | Month | Naumi Hotel Wellington estimated searches | Naumi Hotel Wellington Share of Search | Naumi Hotel Wellington rank | Rydges Wellington estimated searches | Rydges Wellington Share of Search | Rydges Wellington rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5K | 14.7% | 3 | 17K | 33.4% | 1 | | Nov 2025 | 7.2K | 14.4% | 3 | 14K | 28.1% | 1 | | Dec 2025 | 5.9K | 12.9% | 4 | 14K | 30.7% | 1 | | Jan 2026 | 7.3K | 13.3% | 3 | 17K | 31% | 1 | | Feb 2026 | 7.3K | 12.7% | 4 | 17.3K | 29.9% | 1 | | Mar 2026 | 8.8K | 14.9% | 3 | 17.3K | 29.2% | 1 | | Apr 2026 | 7.2K | 14.3% | 4 | 14.6K | 28.8% | 1 | | May 2026 | 6.1K | 13% | 5 | 14.5K | 30.8% | 1 | | Jun 2026 | 5.1K | 10.3% | 6 | 17.2K | 34.6% | 1 | | Jul 2026 | 6K | 11.6% | 4 | 17.5K | 34% | 1 | | Aug 2026 | 6.1K | 11.8% | 4 | 17.4K | 33.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Naumi Hotel Wellington’s and Rydges Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naumi Hotel Wellington**: Measured on the search terms “hotel naumi wellington”, “naumi hotel wellington”, “naumi hotel wellington nz”, “naumi wellington” and “naumi wellington hotel”, summed into one figure. - **Rydges Wellington**: Measured on the search terms “parking near rydges wellington”, “rydges wellington”, “rydges wellington cbd”, “rydges wellington central”, “rydges wellington featherston”, “rydges wellington featherston street pipitea wellington”, “rydges wellington menu”, “rydges wellington parking”, “rydgeswellington” and “the rydges wellington”, summed into one figure. - [Naumi Hotel Wellington profile](/demand/nz/brands/naumi-hotel-wellington) - [Rydges Wellington profile](/demand/nz/brands/rydges-wellington) - [All wellington hotels in New Zealand](/demand/nz/categories/nz-wellington-hotels): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Naumi Hotel Wellington or Rydges Wellington? In August 2026, Rydges Wellington had more branded searches than Naumi Hotel Wellington among wellington hotels in New Zealand. Rydges Wellington was estimated to have 17.4K branded searches compared to Naumi Hotel Wellington’s 6.1K, and held a 33.6% Share of Search versus Naumi Hotel Wellington’s 11.8%. ## Cite this page Brandwave. "Naumi Hotel Wellington vs Rydges Wellington: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/naumi-hotel-wellington-vs-rydges-wellington This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/naumi-hotel-wellington-vs-rydges-wellington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.