--- title: "Naumi Hotel Wellington vs QT Wellington: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Naumi Hotel Wellington or QT Wellington? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/naumi-hotel-wellington-vs-qt-wellington" publisher: "Brandwave" --- # Naumi Hotel Wellington vs QT Wellington: Which is more popular by branded search in New Zealand? Which is more popular in search, Naumi Hotel Wellington or QT Wellington? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naumi Hotel Wellington and QT Wellington - **Competitive set**: Wellington hotels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Naumi Hotel Wellington Share of Search**: 11.8% - **QT Wellington Share of Search**: 14% ## Which is more popular in search, Naumi Hotel Wellington or QT Wellington? - In August 2026, QT Wellington had more branded searches than Naumi Hotel Wellington among wellington hotels in New Zealand. QT Wellington was estimated to have 7.3K branded searches compared to Naumi Hotel Wellington’s 6.1K, and held a 14% Share of Search versus Naumi Hotel Wellington’s 11.8%. - The lead changed hands 3 times in the 11 months ending August 2026: QT Wellington took it in February 2026, Naumi Hotel Wellington took it in March 2026, QT Wellington took it in April 2026. - Across the 11 months ending August 2026, Naumi Hotel Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 14.7% to 11.8%, and its estimated monthly branded searches moved from 7.5K to 6.1K. - Across the 11 months ending August 2026, QT Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 13.6% to 14%, and its estimated monthly branded searches moved from 6.9K to 7.3K. ## How did search popularity change for New Zealand wellington hotels in August 2026? - Estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell 18.1% over 11 measured months, from 7.5K to 6.1K in August 2026. ## Month by month | Month | Naumi Hotel Wellington estimated searches | Naumi Hotel Wellington Share of Search | Naumi Hotel Wellington rank | QT Wellington estimated searches | QT Wellington Share of Search | QT Wellington rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5K | 14.7% | 3 | 6.9K | 13.6% | 4 | | Nov 2025 | 7.2K | 14.4% | 3 | 6.8K | 13.7% | 5 | | Dec 2025 | 5.9K | 12.9% | 4 | 5.5K | 12.2% | 6 | | Jan 2026 | 7.3K | 13.3% | 3 | 7.2K | 13.1% | 4 | | Feb 2026 | 7.3K | 12.7% | 4 | 8.1K | 13.9% | 3 | | Mar 2026 | 8.8K | 14.9% | 3 | 8.4K | 14.2% | 4 | | Apr 2026 | 7.2K | 14.3% | 4 | 8.3K | 16.5% | 2 | | May 2026 | 6.1K | 13% | 5 | 7.2K | 15.2% | 2 | | Jun 2026 | 5.1K | 10.3% | 6 | 7.1K | 14.4% | 3 | | Jul 2026 | 6K | 11.6% | 4 | 7.2K | 13.8% | 3 | | Aug 2026 | 6.1K | 11.8% | 4 | 7.3K | 14% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Naumi Hotel Wellington’s and QT Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naumi Hotel Wellington**: Measured on the search terms “hotel naumi wellington”, “naumi hotel wellington”, “naumi hotel wellington nz”, “naumi wellington” and “naumi wellington hotel”, summed into one figure. - **QT Wellington**: Measured on the search terms “hotel qt wellington”, “qt wellington”, “qt wellington breakfast”, “qt wellington new zealand”, “qt wellington pool”, “qt wellington restaurant”, “qt wellington reviews”, “qt wellington wellington hotel” and “qtwellington”, summed into one figure. - [Naumi Hotel Wellington profile](/demand/nz/brands/naumi-hotel-wellington) - [QT Wellington profile](/demand/nz/brands/qt-wellington) - [All wellington hotels in New Zealand](/demand/nz/categories/nz-wellington-hotels): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Naumi Hotel Wellington or QT Wellington? In August 2026, QT Wellington had more branded searches than Naumi Hotel Wellington among wellington hotels in New Zealand. QT Wellington was estimated to have 7.3K branded searches compared to Naumi Hotel Wellington’s 6.1K, and held a 14% Share of Search versus Naumi Hotel Wellington’s 11.8%. ## Cite this page Brandwave. "Naumi Hotel Wellington vs QT Wellington: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/naumi-hotel-wellington-vs-qt-wellington This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/naumi-hotel-wellington-vs-qt-wellington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.