---
title: "Nature's Way vs Thompson's: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Nature's Way or Thompson's? Compare estimated monthly branded-search demand and Share of Search inside the Supplement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/natures-way-vs-thompsons"
publisher: "Brandwave"
---

# Nature's Way vs Thompson's: Which is more popular by branded search in New Zealand?

Which is more popular in search, Nature's Way or Thompson's? Compare estimated monthly branded-search demand and Share of Search inside the Supplement brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nature's Way and Thompson's
- **Competitive set**: Supplement brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Nature's Way Share of Search**: 1%
- **Thompson's Share of Search**: 5.5%

## Which is more popular in search, Nature's Way or Thompson's?

- In August 2026, Thompson's had more branded searches than Nature's Way among supplement brands in New Zealand. Thompson's was estimated to have 1.2K branded searches compared to Nature's Way’s 220, and held a 5.5% Share of Search versus Nature's Way’s 1%.
- Thompson's was ahead of Nature's Way in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nature's Way’s estimated Share of Search among supplement brands in New Zealand moved from 0.64% to 1%, and its estimated monthly branded searches moved from 120 to 220.
- Across the 11 months ending August 2026, Thompson's’ estimated Share of Search among supplement brands in New Zealand moved from 7.3% to 5.5%, and its estimated monthly branded searches moved from 1.4K to 1.2K.

## How did search popularity change for New Zealand supplement brands in August 2026?

- In August 2026, Thompson's lost estimated Share of Search among supplement brands in New Zealand, from 6% to 5.5%.
- Estimated monthly branded searches for Nature's Way in New Zealand rose 83.3% over 11 measured months, from 120 to 220 in August 2026.

## Month by month

| Month | Nature's Way estimated searches | Nature's Way Share of Search | Nature's Way rank | Thompson's estimated searches | Thompson's Share of Search | Thompson's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 120 | 0.64% | 9 | 1.4K | 7.3% | 6 |
| Nov 2025 | 120 | 0.68% | 9 | 1.4K | 7.7% | 6 |
| Dec 2025 | 150 | 1% | 9 | 1.1K | 7.9% | 6 |
| Jan 2026 | 140 | 0.81% | 9 | 1.4K | 8.1% | 6 |
| Feb 2026 | 130 | 0.82% | 9 | 1.2K | 7.3% | 6 |
| Mar 2026 | 220 | 1.1% | 9 | 1.4K | 6.9% | 6 |
| Apr 2026 | 220 | 1.2% | 9 | 1.4K | 7.3% | 6 |
| May 2026 | 200 | 1% | 9 | 1.4K | 6.8% | 7 |
| Jun 2026 | 200 | 1% | 9 | 1.4K | 7% | 7 |
| Jul 2026 | 220 | 1.2% | 9 | 1.1K | 6% | 7 |
| Aug 2026 | 220 | 1% | 9 | 1.2K | 5.5% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nature's Way’s and Thompson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nature's Way**: Measured on the search terms “natures way multivitamin”, “natures way multivitamin gummies”, “natures way vitamins” and “natures way womens multivitamin”, summed into one figure.
- **Thompson's**: Measured on the search terms “thompson's”, “thompsons”, “thompsons magnesium”, “thompsons near me”, “thompsons new zealand”, “thompsons nz”, “thompsons online”, “thompsons supplements”, “thompsons timber” and “thompsons vitamins”, summed into one figure.

- [Nature's Way profile](/demand/nz/brands/natures-way)
- [Thompson's profile](/demand/nz/brands/thompsons)
- [All supplement brands in New Zealand](/demand/nz/categories/nz-supplement-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nature's Way or Thompson's?

In August 2026, Thompson's had more branded searches than Nature's Way among supplement brands in New Zealand. Thompson's was estimated to have 1.2K branded searches compared to Nature's Way’s 220, and held a 5.5% Share of Search versus Nature's Way’s 1%.

## Cite this page

Brandwave. "Nature's Way vs Thompson's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/natures-way-vs-thompsons

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/natures-way-vs-thompsons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.