--- title: "Native vs Old Spice: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Native or Old Spice? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/native-vs-old-spice" publisher: "Brandwave" --- # Native vs Old Spice: Which is more popular by branded search in New Zealand? Which is more popular in search, Native or Old Spice? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Native and Old Spice - **Competitive set**: Deodorant brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Native Share of Search**: 1.1% - **Old Spice Share of Search**: 9.4% ## Which is more popular in search, Native or Old Spice? - In August 2026, Old Spice had more branded searches than Native among deodorant brands in New Zealand. Old Spice was estimated to have 2.7K branded searches compared to Native’s 310, and held a 9.4% Share of Search versus Native’s 1.1%. - Old Spice was ahead of Native in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant brands in New Zealand moved from 0.94% to 1.1%, and its estimated monthly branded searches moved from 220 to 310. - Across the 11 months ending August 2026, Old Spice’s estimated Share of Search among deodorant brands in New Zealand moved from 7.5% to 9.4%, and its estimated monthly branded searches moved from 1.8K to 2.7K. ## How did search popularity change for New Zealand deodorant brands in August 2026? - In August 2026, Old Spice gained estimated Share of Search among deodorant brands in New Zealand, from 8.2% to 9.4%. - In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%. ## Month by month | Month | Native estimated searches | Native Share of Search | Native rank | Old Spice estimated searches | Old Spice Share of Search | Old Spice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 0.94% | 6 | 1.8K | 7.5% | 4 | | Nov 2025 | 180 | 0.73% | 6 | 2.1K | 8.5% | 4 | | Dec 2025 | 150 | 0.64% | 6 | 2.4K | 10.3% | 3 | | Jan 2026 | 250 | 1.1% | 6 | 1.6K | 7.5% | 4 | | Feb 2026 | 350 | 1.7% | 6 | 1.5K | 7.3% | 4 | | Mar 2026 | 380 | 1.7% | 6 | 1.6K | 7.3% | 4 | | Apr 2026 | 400 | 1.9% | 6 | 1.7K | 8.2% | 4 | | May 2026 | 460 | 1.9% | 6 | 2.1K | 8.5% | 4 | | Jun 2026 | 300 | 1.2% | 6 | 2.1K | 8.3% | 4 | | Jul 2026 | 430 | 1.6% | 6 | 2.1K | 8.2% | 4 | | Aug 2026 | 310 | 1.1% | 6 | 2.7K | 9.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Native’s and Old Spice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Native**: Measured on the search terms “native aluminum free deodorant”, “native body spray” and “native deodorant”, summed into one figure. - **Old Spice**: Measured on the search terms “head and shoulders old spice”, “old spice”, “old spice aftershave”, “old spice antiperspirant”, “old spice cologne”, “old spice deo”, “old spice deo stick”, “old spice fiji”, “old spice near me”, “old spice nz”, “old spice online”, “old spice original”, “old spice perfume”, “old spice swagger”, “oldspice”, “oldspice antiperspirant” and “oldspice com”, summed into one figure. - [Native profile](/demand/nz/brands/native) - [Old Spice profile](/demand/nz/brands/old-spice) - [All deodorant brands in New Zealand](/demand/nz/categories/nz-deodorant-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Native or Old Spice? In August 2026, Old Spice had more branded searches than Native among deodorant brands in New Zealand. Old Spice was estimated to have 2.7K branded searches compared to Native’s 310, and held a 9.4% Share of Search versus Native’s 1.1%. ## Cite this page Brandwave. "Native vs Old Spice: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/native-vs-old-spice This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/native-vs-old-spice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.