---
title: "National Party vs New Zealand First: Which is searched more in New Zealand?"
description: "Is National Party or New Zealand First more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Political parties set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/national-party-nz-vs-new-zealand-first"
publisher: "Brandwave"
---

# National Party vs New Zealand First: Which is searched more in New Zealand?

Is National Party or New Zealand First more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Political parties set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: National Party and New Zealand First
- **Competitive set**: Political parties
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **National Party Share of Search**: 8%
- **New Zealand First Share of Search**: 19.9%

## Is National Party or New Zealand First more popular in search?

- In September 2026, New Zealand First had more branded searches than National Party among political parties in New Zealand. New Zealand First had about 25,500 branded searches, while National Party had 10,200. New Zealand First made up 19.9% of all political party searches we track, and National Party accounted for 8%.
- The lead changed hands 4 times in the 12 months ending September 2026: National Party took it in November 2025, New Zealand First took it in December 2025, National Party took it in August 2026, New Zealand First took it in September 2026.
- Across the 12 months ending September 2026, National Party’s share of searches among political parties in New Zealand moved from 10.9% to 8%, and its estimated monthly branded searches moved from 3.8K to 10.2K.
- Across the 12 months ending September 2026, New Zealand First’s share of searches among political parties in New Zealand moved from 11.5% to 19.9%, and its estimated monthly branded searches moved from 4K to 25.5K.

## Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both National Party and New Zealand First showed up in all five answers. National Party was listed before New Zealand First in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| National Party | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Labour Party | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Green Party | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| ACT New Zealand | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| New Zealand First | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| Te Pāti Māori | 6th | 3 of 3 | 2 of 2 | 5 of 5 |
| Alliance Party | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Animal Justice Party | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| The Cannabis Party | 9th | 0 of 3 | 2 of 2 | 2 of 5 |
| Conservative Party NZ | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Free Palestine | 11th | 0 of 3 | 2 of 2 | 2 of 5 |
| New Zealand Loyal | 12th | 0 of 3 | 2 of 2 | 2 of 5 |
| NZ Outdoors & Freedom Party | 13th | 0 of 3 | 2 of 2 | 2 of 5 |
| Opportunity Party | 14th | 1 of 3 | 1 of 2 | 2 of 5 |
| Te Tai Tokerau Party | 15th | 0 of 3 | 2 of 2 | 2 of 5 |
| Vision New Zealand | 16th | 0 of 3 | 2 of 2 | 2 of 5 |
| Women's Rights Party | 17th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about political parties

- Asked ChatGPT "Which political party should I join in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori
- Asked ChatGPT "What are the best political parties in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Opportunity Party
- Asked ChatGPT "What's the best political party in New Zealand for voting and support?": 1. Labour Party, 2. National Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori
- Searched Google, AI Overview "new zealand political parties": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Opportunity Party, 15. Te Tai Tokerau Party, 16. Vision New Zealand, 17. Women's Rights Party
- Searched Google, AI Overview "political parties nz": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Te Tai Tokerau Party, 15. Vision New Zealand, 16. Women's Rights Party

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand political parties in September 2026?

- In September 2026, New Zealand First overtook National Party to rank 2nd among political parties in New Zealand, with 19.9% of the searches.
- In September 2026, Green Party overtook National Party to rank 3rd among political parties in New Zealand, with 12.8% of the searches.
- In September 2026, ACT New Zealand overtook National Party to rank 4th among political parties in New Zealand, with 8.4% of the searches.
- In September 2026, National Party lost share of searches among political parties in New Zealand, from 12% to 8%.

## Month by month

| Month | National Party estimated searches | National Party Share of Search | National Party rank | New Zealand First estimated searches | New Zealand First Share of Search | New Zealand First rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.8K | 10.9% | 4 | 4K | 11.5% | 3 |
| Nov 2025 | 3.5K | 7.4% | 4 | 3.1K | 6.6% | 5 |
| Dec 2025 | 1.9K | 10.1% | 5 | 2.1K | 11.3% | 4 |
| Jan 2026 | 2.6K | 13.2% | 5 | 3.3K | 16.9% | 3 |
| Feb 2026 | 2.9K | 11.4% | 5 | 4K | 15.8% | 4 |
| Mar 2026 | 4.8K | 13% | 4 | 6.1K | 16.4% | 2 |
| Apr 2026 | 6K | 14.9% | 3 | 7.7K | 19.2% | 2 |
| May 2026 | 4.8K | 9.2% | 5 | 8K | 15.4% | 2 |
| Jun 2026 | 4.8K | 5.5% | 4 | 7.8K | 8.9% | 3 |
| Jul 2026 | 4.5K | 6% | 5 | 12.7K | 16.9% | 2 |
| Aug 2026 | 19.2K | 12% | 2 | 15.4K | 9.6% | 3 |
| Sep 2026 | 10.2K | 8% | 5 | 25.5K | 19.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using National Party’s and New Zealand First’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **National Party**: Measured on the search terms “national party”, “national party new zealand”, “national party nz”, “new zealand national party” and “nz national party”, summed into one figure.
- **New Zealand First**: Measured on the search terms “new zealand first”, “new zealand first party”, “nz first”, “nz first candidates”, “nz first manifesto”, “nz first party”, “nz first policies”, “nzfirst” and “nzfirst.nz”, summed into one figure.

- [National Party profile](/demand/nz/brands/national-party-nz)
- [New Zealand First profile](/demand/nz/brands/new-zealand-first)
- [All political parties in New Zealand](/demand/nz/categories/nz-political-parties): The set both shares are measured inside, 17 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is National Party or New Zealand First more popular in search?

In September 2026, New Zealand First had more branded searches than National Party among political parties in New Zealand. New Zealand First had about 25,500 branded searches, while National Party had 10,200. New Zealand First made up 19.9% of all political party searches we track, and National Party accounted for 8%.

## Cite this page

Brandwave. "National Party vs New Zealand First: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/national-party-nz-vs-new-zealand-first

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/national-party-nz-vs-new-zealand-first. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.