--- title: "Napoleon vs Traeger: Which is searched more in New Zealand?" description: "Is Napoleon or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable grill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/napoleon-vs-traeger" publisher: "Brandwave" --- # Napoleon vs Traeger: Which is searched more in New Zealand? Is Napoleon or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable grill brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Napoleon and Traeger - **Competitive set**: Portable grill brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Napoleon Share of Search**: 1.4% - **Traeger Share of Search**: 65.5% ## Is Napoleon or Traeger more popular in search? - In September 2026, Traeger had more branded searches than Napoleon among portable grill brands in New Zealand. Traeger had about 2,280 branded searches, while Napoleon had 50. Traeger made up 65.5% of all portable grill brand searches we track, and Napoleon accounted for 1.4%. - Traeger was ahead of Napoleon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Napoleon’s share of searches among portable grill brands in New Zealand moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 70 to 50. - Across the 12 months ending September 2026, Traeger’s share of searches among portable grill brands in New Zealand moved from 63.8% to 65.5%, and its estimated monthly branded searches moved from 2.6K to 2.3K. ## Top portable grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gasmate | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Napoleon | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Coleman | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about portable grill brands - Asked ChatGPT "Which portable grill brand should I buy in New Zealand?": 1. Weber, 2. Gasmate, 3. Napoleon - Asked ChatGPT "What are the best portable grill brands in New Zealand?": 1. Weber, 2. Gasmate, 3. Napoleon - Asked ChatGPT "What's the best portable grill brand in New Zealand for camping?": 1. Weber, 2. Gasmate, 3. Coleman - Searched Google, AI Overview "portable bbq nz": 1. Weber - Searched Google, AI Overview "best portable grill": 1. Weber Not named in any answer: Traeger. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand portable grill brands in September 2026? - In September 2026, Traeger lost share of searches among portable grill brands in New Zealand, from 67.5% to 65.5%. - In September 2026, Napoleon lost share of searches among portable grill brands in New Zealand, from 2.2% to 1.4%. ## Month by month | Month | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | Traeger estimated searches | Traeger Share of Search | Traeger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 1.7% | 4 | 2.6K | 63.8% | 1 | | Nov 2025 | 110 | 2.3% | 4 | 3.2K | 65.4% | 1 | | Dec 2025 | 90 | 1.3% | 4 | 4.6K | 69.2% | 1 | | Jan 2026 | 50 | 1.1% | 4 | 2.7K | 61.3% | 1 | | Feb 2026 | 40 | 1.4% | 4 | 1.8K | 61.6% | 1 | | Mar 2026 | 50 | 1.9% | 4 | 1.6K | 61.4% | 1 | | Apr 2026 | 40 | 1.2% | 4 | 2.1K | 63.1% | 1 | | May 2026 | 70 | 2.3% | 4 | 2.1K | 69.3% | 1 | | Jun 2026 | 20 | 0.82% | 4 | 1.7K | 69% | 1 | | Jul 2026 | 70 | 2.4% | 4 | 1.9K | 67.1% | 1 | | Aug 2026 | 70 | 2.2% | 4 | 2.1K | 67.5% | 1 | | Sep 2026 | 50 | 1.4% | 4 | 2.3K | 65.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Napoleon’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Napoleon**: Measured on the search term “napoleon bbq”. - **Traeger**: Measured on the search terms “ironwood traeger”, “traeger”, “traeger 575”, “traeger ironwood 650”, “traeger ironwood 885”, “traeger pellet smoker”, “traeger pellets”, “traeger ranger”, “traeger smoker”, “traeger timberline” and “traeger wood pellets”, summed into one figure. - [Napoleon profile](/demand/nz/brands/napoleon) - [Traeger profile](/demand/nz/brands/traeger) - [All portable grill brands in New Zealand](/demand/nz/categories/nz-portable-grill-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Napoleon or Traeger more popular in search? In September 2026, Traeger had more branded searches than Napoleon among portable grill brands in New Zealand. Traeger had about 2,280 branded searches, while Napoleon had 50. Traeger made up 65.5% of all portable grill brand searches we track, and Napoleon accounted for 1.4%. ## Cite this page Brandwave. "Napoleon vs Traeger: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/napoleon-vs-traeger This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/napoleon-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.