--- title: "NAPA Auto Parts vs Partmaster: Which is searched more in New Zealand?" description: "Is NAPA Auto Parts or Partmaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the automotive parts retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/napa-vs-partmaster" publisher: "Brandwave" --- # NAPA Auto Parts vs Partmaster: Which is searched more in New Zealand? Is NAPA Auto Parts or Partmaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the automotive parts retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NAPA Auto Parts and Partmaster - **Competitive set**: Automotive parts retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **NAPA Auto Parts Share of Search**: 1.1% - **Partmaster Share of Search**: 2.6% ## Is NAPA Auto Parts or Partmaster more popular in search? - In September 2026, Partmaster had more branded searches than NAPA Auto Parts among automotive parts retailers in New Zealand. Partmaster had about 5,400 branded searches, while NAPA Auto Parts had 2,400. Partmaster made up 2.6% of all automotive parts retailer searches we track, and NAPA Auto Parts accounted for 1.1%. - Partmaster was ahead of NAPA Auto Parts in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NAPA Auto Parts’ share of searches among automotive parts retailers in New Zealand moved from 0.66% to 1.1%, and its estimated monthly branded searches moved from 1.9K to 2.4K. - Across the 12 months ending September 2026, Partmaster’s share of searches among automotive parts retailers in New Zealand moved from 1.9% to 2.6%, and its estimated monthly branded searches held steady at 5.4K. ## Top automotive parts retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NAPA Auto Parts was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Partmaster was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NAPA Auto Parts and Partmaster were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Repco | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Supercheap Auto | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BNT | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | NAPA Auto Parts | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Partmaster | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | AutoOne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about automotive parts retailers - Asked ChatGPT "Which automotive parts retailer should I shop at in New Zealand?": 1. Repco, 2. Supercheap Auto, 3. BNT - Asked ChatGPT "What are the best automotive parts retailers in New Zealand?": 1. Repco, 2. Supercheap Auto, 3. BNT, 4. Partmaster, 5. NAPA Auto Parts - Asked ChatGPT "What's the best automotive parts retailer in New Zealand for car parts?": 1. Repco, 2. Supercheap Auto, 3. BNT - Searched Google, AI Overview "automotive parts nz": 1. Repco, 2. NAPA Auto Parts - Searched Google, AI Overview "car parts nz": 1. Repco, 2. Supercheap Auto Not named in any answer: AutoOne. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand automotive parts retailers in September 2026? - Estimated monthly branded searches for NAPA Auto Parts in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Month by month | Month | NAPA Auto Parts estimated searches | NAPA Auto Parts Share of Search | NAPA Auto Parts rank | Partmaster estimated searches | Partmaster Share of Search | Partmaster rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.66% | 5 | 5.4K | 1.9% | 4 | | Nov 2025 | 2.4K | 0.83% | 5 | 5.4K | 1.9% | 4 | | Dec 2025 | 2.4K | 0.7% | 5 | 5.4K | 1.6% | 4 | | Jan 2026 | 2.9K | 1% | 5 | 5.4K | 1.9% | 4 | | Feb 2026 | 2.4K | 1% | 5 | 5.4K | 2.3% | 4 | | Mar 2026 | 2.4K | 1% | 5 | 5.4K | 2.3% | 4 | | Apr 2026 | 1.9K | 0.81% | 5 | 4.4K | 1.9% | 4 | | May 2026 | 1.6K | 0.77% | 5 | 5.4K | 2.6% | 4 | | Jun 2026 | 1.9K | 0.9% | 5 | 5.4K | 2.6% | 4 | | Jul 2026 | 1.9K | 0.92% | 5 | 5.4K | 2.6% | 4 | | Aug 2026 | 2.9K | 1.4% | 5 | 5.4K | 2.6% | 4 | | Sep 2026 | 2.4K | 1.1% | 5 | 5.4K | 2.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using NAPA Auto Parts’ and Partmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NAPA Auto Parts**: Measured on the search term “napa auto parts”. - **Partmaster**: Measured on the search term “partmaster”. - [NAPA Auto Parts profile](/demand/nz/brands/napa) - [Partmaster profile](/demand/nz/brands/partmaster) - [All automotive parts retailers in New Zealand](/demand/nz/categories/nz-automotive-parts-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NAPA Auto Parts or Partmaster more popular in search? In September 2026, Partmaster had more branded searches than NAPA Auto Parts among automotive parts retailers in New Zealand. Partmaster had about 5,400 branded searches, while NAPA Auto Parts had 2,400. Partmaster made up 2.6% of all automotive parts retailer searches we track, and NAPA Auto Parts accounted for 1.1%. ## Cite this page Brandwave. "NAPA Auto Parts vs Partmaster: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/napa-vs-partmaster This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/napa-vs-partmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.