---
title: "Nanit vs Owlet: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Nanit or Owlet? Compare estimated monthly branded-search demand and Share of Search inside the Baby monitor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nanit-vs-owlet"
publisher: "Brandwave"
---

# Nanit vs Owlet: Which is more popular by branded search in New Zealand?

Which is more popular in search, Nanit or Owlet? Compare estimated monthly branded-search demand and Share of Search inside the Baby monitor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nanit and Owlet
- **Competitive set**: Baby monitor brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Nanit Share of Search**: 7.7%
- **Owlet Share of Search**: 56.3%

## Which is more popular in search, Nanit or Owlet?

- In August 2026, Owlet had more branded searches than Nanit among baby monitor brands in New Zealand. Owlet was estimated to have 3.2K branded searches compared to Nanit’s 440, and held a 56.3% Share of Search versus Nanit’s 7.7%.
- Owlet was ahead of Nanit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nanit’s estimated Share of Search among baby monitor brands in New Zealand moved from 6% to 7.7%, and its estimated monthly branded searches moved from 270 to 440.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands in New Zealand moved from 52.1% to 56.3%, and its estimated monthly branded searches moved from 2.3K to 3.2K.

## How did search popularity change for New Zealand baby monitor brands in August 2026?

- In August 2026, Nanit overtook Oricom to rank 3rd among baby monitor brands in New Zealand, at 7.7%.
- In August 2026, Owlet gained estimated Share of Search among baby monitor brands in New Zealand, from 54.5% to 56.3%.

## Month by month

| Month | Nanit estimated searches | Nanit Share of Search | Nanit rank | Owlet estimated searches | Owlet Share of Search | Owlet rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 270 | 6% | 3 | 2.3K | 52.1% | 1 |
| Nov 2025 | 290 | 6.1% | 3 | 2.2K | 46.4% | 1 |
| Dec 2025 | 230 | 5.6% | 3 | 1.9K | 47.3% | 1 |
| Jan 2026 | 310 | 6.2% | 3 | 2.4K | 48.1% | 1 |
| Feb 2026 | 250 | 6.9% | 3 | 1.8K | 49.9% | 1 |
| Mar 2026 | 260 | 6% | 3 | 2.5K | 56.8% | 1 |
| Apr 2026 | 280 | 6.8% | 3 | 2.2K | 53.9% | 1 |
| May 2026 | 250 | 5.6% | 3 | 2.3K | 50.6% | 1 |
| Jun 2026 | 360 | 7.5% | 3 | 2.5K | 50.9% | 1 |
| Jul 2026 | 320 | 6% | 4 | 2.9K | 54.5% | 1 |
| Aug 2026 | 440 | 7.7% | 3 | 3.2K | 56.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nanit’s and Owlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nanit**: Measured on the search terms “nanit”, “nanit baby monitor”, “nanit monitor”, “nanit nz”, “nanit online” and “nanit pro”, summed into one figure.
- **Owlet**: Measured on the search terms “owlet”, “owlet baby monitor”, “owlet c”, “owlet camera”, “owlet dream sock”, “owlet monitor”, “owlet near me”, “owlet nz”, “owlet online”, “owlet sock” and “white owlet”, summed into one figure.

- [Nanit profile](/demand/nz/brands/nanit)
- [Owlet profile](/demand/nz/brands/owlet)
- [All baby monitor brands in New Zealand](/demand/nz/categories/nz-baby-monitor-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nanit or Owlet?

In August 2026, Owlet had more branded searches than Nanit among baby monitor brands in New Zealand. Owlet was estimated to have 3.2K branded searches compared to Nanit’s 440, and held a 56.3% Share of Search versus Nanit’s 7.7%.

## Cite this page

Brandwave. "Nanit vs Owlet: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nanit-vs-owlet

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nanit-vs-owlet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.