---
title: "Nanit vs Oricom: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Nanit or Oricom? Compare estimated monthly branded-search demand and Share of Search inside the Baby monitor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nanit-vs-oricom"
publisher: "Brandwave"
---

# Nanit vs Oricom: Which is more popular by branded search in New Zealand?

Which is more popular in search, Nanit or Oricom? Compare estimated monthly branded-search demand and Share of Search inside the Baby monitor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nanit and Oricom
- **Competitive set**: Baby monitor brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Nanit Share of Search**: 7.7%
- **Oricom Share of Search**: 5.7%

## Which is more popular in search, Nanit or Oricom?

- In August 2026, Nanit had more branded searches than Oricom among baby monitor brands in New Zealand. Nanit was estimated to have 440 branded searches compared to Oricom’s 330, and held a 7.7% Share of Search versus Oricom’s 5.7%.
- The lead changed hands 2 times in the 11 months ending August 2026: Oricom took it in July 2026, Nanit took it in August 2026.
- Across the 11 months ending August 2026, Nanit’s estimated Share of Search among baby monitor brands in New Zealand moved from 6% to 7.7%, and its estimated monthly branded searches moved from 270 to 440.
- Across the 11 months ending August 2026, Oricom’s estimated Share of Search among baby monitor brands in New Zealand moved from 2.2% to 5.7%, and its estimated monthly branded searches moved from 100 to 330.

## How did search popularity change for New Zealand baby monitor brands in August 2026?

- In August 2026, Nanit overtook Oricom to rank 3rd among baby monitor brands in New Zealand, at 7.7%.
- In August 2026, Oricom lost estimated Share of Search among baby monitor brands in New Zealand, from 6.4% to 5.7%.

## Month by month

| Month | Nanit estimated searches | Nanit Share of Search | Nanit rank | Oricom estimated searches | Oricom Share of Search | Oricom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 270 | 6% | 3 | 100 | 2.2% | 4 |
| Nov 2025 | 290 | 6.1% | 3 | 180 | 3.8% | 4 |
| Dec 2025 | 230 | 5.6% | 3 | 150 | 3.7% | 4 |
| Jan 2026 | 310 | 6.2% | 3 | 190 | 3.8% | 4 |
| Feb 2026 | 250 | 6.9% | 3 | 120 | 3.3% | 4 |
| Mar 2026 | 260 | 6% | 3 | 150 | 3.4% | 4 |
| Apr 2026 | 280 | 6.8% | 3 | 190 | 4.6% | 4 |
| May 2026 | 250 | 5.6% | 3 | 220 | 4.9% | 4 |
| Jun 2026 | 360 | 7.5% | 3 | 270 | 5.6% | 4 |
| Jul 2026 | 320 | 6% | 4 | 340 | 6.4% | 3 |
| Aug 2026 | 440 | 7.7% | 3 | 330 | 5.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nanit’s and Oricom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nanit**: Measured on the search terms “nanit”, “nanit baby monitor”, “nanit monitor”, “nanit nz”, “nanit online” and “nanit pro”, summed into one figure.
- **Oricom**: Measured on the search terms “oricom” and “oricom monitor”, summed into one figure.

- [Nanit profile](/demand/nz/brands/nanit)
- [Oricom profile](/demand/nz/brands/oricom)
- [All baby monitor brands in New Zealand](/demand/nz/categories/nz-baby-monitor-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nanit or Oricom?

In August 2026, Nanit had more branded searches than Oricom among baby monitor brands in New Zealand. Nanit was estimated to have 440 branded searches compared to Oricom’s 330, and held a 7.7% Share of Search versus Oricom’s 5.7%.

## Cite this page

Brandwave. "Nanit vs Oricom: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nanit-vs-oricom

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nanit-vs-oricom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.