--- title: "Naki Labour Hire vs OneStaff: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Naki Labour Hire or OneStaff? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/naki-labour-hire-vs-onestaff" publisher: "Brandwave" --- # Naki Labour Hire vs OneStaff: Which is more popular by branded search in New Zealand? Which is more popular in search, Naki Labour Hire or OneStaff? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naki Labour Hire and OneStaff - **Competitive set**: New Plymouth recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Naki Labour Hire Share of Search**: 0.61% - **OneStaff Share of Search**: 55.6% ## Which is more popular in search, Naki Labour Hire or OneStaff? - In August 2026, OneStaff had more branded searches than Naki Labour Hire among new plymouth recruitment agencies in New Zealand. OneStaff was estimated to have 10.1K branded searches compared to Naki Labour Hire’s 110, and held a 55.6% Share of Search versus Naki Labour Hire’s 0.61%. - OneStaff was ahead of Naki Labour Hire in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Naki Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand moved from 0.45% to 0.61%, and its estimated monthly branded searches moved from 90 to 110. - Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among new plymouth recruitment agencies in New Zealand moved from 60.1% to 55.6%, and its estimated monthly branded searches moved from 11.9K to 10.1K. ## How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026? - In August 2026, OneStaff gained estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 55% to 55.6%. - Estimated monthly branded searches for Naki Labour Hire in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026. ## Month by month | Month | Naki Labour Hire estimated searches | Naki Labour Hire Share of Search | Naki Labour Hire rank | OneStaff estimated searches | OneStaff Share of Search | OneStaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.45% | 5 | 11.9K | 60.1% | 1 | | Nov 2025 | 100 | 0.51% | 5 | 11.8K | 59.7% | 1 | | Dec 2025 | 50 | 0.32% | 5 | 9.2K | 58.7% | 1 | | Jan 2026 | 160 | 0.79% | 5 | 11.6K | 57.1% | 1 | | Feb 2026 | 130 | 0.66% | 5 | 11.7K | 59.4% | 1 | | Mar 2026 | 230 | 1.1% | 5 | 11.6K | 55.1% | 1 | | Apr 2026 | 150 | 0.84% | 5 | 9.8K | 55% | 1 | | May 2026 | 170 | 0.81% | 5 | 11.8K | 56.2% | 1 | | Jun 2026 | 130 | 0.62% | 5 | 11.9K | 56.7% | 1 | | Jul 2026 | 80 | 0.43% | 5 | 10.3K | 55% | 1 | | Aug 2026 | 110 | 0.61% | 5 | 10.1K | 55.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Naki Labour Hire’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naki Labour Hire**: Measured on the search terms “naki labour hire”, “naki labour hire and recruitment new plymouth” and “naki labour hire new plymouth”, summed into one figure. - **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure. - [Naki Labour Hire profile](/demand/nz/brands/naki-labour-hire) - [OneStaff profile](/demand/nz/brands/onestaff) - [All new plymouth recruitment agencies in New Zealand](/demand/nz/categories/nz-new-plymouth-recruitment-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Naki Labour Hire or OneStaff? In August 2026, OneStaff had more branded searches than Naki Labour Hire among new plymouth recruitment agencies in New Zealand. OneStaff was estimated to have 10.1K branded searches compared to Naki Labour Hire’s 110, and held a 55.6% Share of Search versus Naki Labour Hire’s 0.61%. ## Cite this page Brandwave. "Naki Labour Hire vs OneStaff: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/naki-labour-hire-vs-onestaff This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/naki-labour-hire-vs-onestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.