--- title: "Naki Labour Hire vs NES Fircroft: Which is searched more in New Zealand?" description: "Is Naki Labour Hire or NES Fircroft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/naki-labour-hire-vs-nes-fircroft" publisher: "Brandwave" --- # Naki Labour Hire vs NES Fircroft: Which is searched more in New Zealand? Is Naki Labour Hire or NES Fircroft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naki Labour Hire and NES Fircroft - **Competitive set**: New Plymouth recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Naki Labour Hire Share of Search**: 9.5% - **NES Fircroft Share of Search**: 9.5% ## Is Naki Labour Hire or NES Fircroft more popular in search? - In September 2026, Naki Labour Hire and NES Fircroft were level in searches among New Plymouth recruitment agencies in New Zealand, with an estimated 40 branded searches each, at 9.5% of the total each. - The lead changed hands once in the 12 months ending September 2026: NES Fircroft took it in August 2026. - Across the 12 months ending September 2026, Naki Labour Hire’s share of searches among New Plymouth recruitment agencies in New Zealand moved from 5.7% to 9.5%, and its estimated monthly branded searches moved from 20 to 40. - Across the 12 months ending September 2026, NES Fircroft’s share of searches among New Plymouth recruitment agencies in New Zealand moved from 2.9% to 9.5%, and its estimated monthly branded searches moved from 10 to 40. ## Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, NES Fircroft was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Naki Labour Hire was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. NES Fircroft was listed before Naki Labour Hire in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OneStaff | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Adecco | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | NES Fircroft | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | People Passion | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Moxie Executive Search | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Naki Labour Hire | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | NZ Labour Hire | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Recruitment 360 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Action Personnel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Easy Jobs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in New Plymouth, New Zealand?": 1. OneStaff, 2. People Passion, 3. NES Fircroft, 4. Moxie Executive Search - Asked ChatGPT "What are the best recruitment agencies in New Plymouth, New Zealand?": 1. OneStaff, 2. Adecco, 3. Naki Labour Hire, 4. NES Fircroft, 5. Moxie Executive Search, 6. People Passion - Asked ChatGPT "What's the best recruitment agency in New Plymouth, New Zealand for a new employee?": 1. OneStaff, 2. Adecco, 3. NES Fircroft, 4. Moxie Executive Search - Searched Google, AI Overview "new plymouth recruitment nz": 1. OneStaff, 2. Adecco, 3. Naki Labour Hire Not named in any answer: NZ Labour Hire, Recruitment 360, Action Personnel and Easy Jobs. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026? - In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches. - In September 2026, NES Fircroft gained share of searches among New Plymouth recruitment agencies in New Zealand, from 7.7% to 9.5%. ## Month by month | Month | Naki Labour Hire estimated searches | Naki Labour Hire Share of Search | Naki Labour Hire rank | NES Fircroft estimated searches | NES Fircroft Share of Search | NES Fircroft rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 5.7% | 6 | 10 | 2.9% | 9 | | Nov 2025 | 40 | 11.8% | 4 | 10 | 2.9% | 10 | | Dec 2025 | 20 | 9.1% | 3 | 20 | 9.1% | 4 | | Jan 2026 | 50 | 13.5% | 3 | 20 | 5.4% | 6 | | Feb 2026 | 30 | 8.3% | 4 | 10 | 2.8% | 10 | | Mar 2026 | 50 | 14.3% | 3 | 10 | 2.9% | 10 | | Apr 2026 | 10 | 3.1% | 9 | 10 | 3.1% | 10 | | May 2026 | 50 | 12.8% | 3 | 10 | 2.6% | 8 | | Jun 2026 | 20 | 6.1% | 4 | 10 | 3% | 9 | | Jul 2026 | 10 | 3% | 9 | 10 | 3% | 10 | | Aug 2026 | 20 | 5.1% | 6 | 30 | 7.7% | 4 | | Sep 2026 | 40 | 9.5% | 3 | 40 | 9.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Naki Labour Hire’s and NES Fircroft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naki Labour Hire**: Measured on the search term “naki labour hire”. - **NES Fircroft**: Measured on the search term “nes fircroft”. - [Naki Labour Hire profile](/demand/nz/brands/naki-labour-hire) - [NES Fircroft profile](/demand/nz/brands/nes-fircroft) - [All New Plymouth recruitment agencies in New Zealand](/demand/nz/locations/new-plymouth/recruitment-agencies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Naki Labour Hire or NES Fircroft more popular in search? In September 2026, Naki Labour Hire and NES Fircroft were level in searches among New Plymouth recruitment agencies in New Zealand, with an estimated 40 branded searches each, at 9.5% of the total each. ## Cite this page Brandwave. "Naki Labour Hire vs NES Fircroft: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/naki-labour-hire-vs-nes-fircroft This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/naki-labour-hire-vs-nes-fircroft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.