--- title: "Nak Hair vs TRESemmé: Which is searched more in New Zealand?" description: "Is Nak Hair or TRESemmé more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nak-hair-vs-tresemme" publisher: "Brandwave" --- # Nak Hair vs TRESemmé: Which is searched more in New Zealand? Is Nak Hair or TRESemmé more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nak Hair and TRESemmé - **Competitive set**: Shampoo and haircare brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Nak Hair Share of Search**: 1.3% - **TRESemmé Share of Search**: 5% ## Is Nak Hair or TRESemmé more popular in search? - In September 2026, TRESemmé had more branded searches than Nak Hair among shampoo and haircare brands in New Zealand. TRESemmé had about 2,360 branded searches, while Nak Hair had 590. TRESemmé made up 5% of all shampoo and haircare brand searches we track, and Nak Hair accounted for 1.3%. - TRESemmé was ahead of Nak Hair in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nak Hair’s share of searches among shampoo and haircare brands in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo and haircare brands in New Zealand moved from 5.4% to 5%, and its estimated monthly branded searches moved from 1.9K to 2.4K. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nak Hair was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TRESemmé did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redken | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ecostore | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ethique | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | L'Oréal Paris Elvive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ELEVEN Australia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Nak Hair | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Pantene | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Olaplex | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Head & Shoulders | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | OGX | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo or haircare brand should I buy in New Zealand?": 1. L'Oréal Paris Elvive, 2. Redken, 3. Kérastase, 4. Olaplex - Asked ChatGPT "What are the best shampoo and haircare brands in New Zealand?": 1. Kérastase, 2. Redken, 3. Ethique, 4. ELEVEN Australia, 5. Olaplex, 6. Nak Hair, 7. L'Oréal Paris Elvive - Asked ChatGPT "What's the best shampoo or haircare brand in New Zealand for everyday hair care?": 1. ecostore, 2. ELEVEN Australia, 3. Redken - Searched Google, AI Overview "shampoo brands nz": 1. Ethique, 2. ecostore, 3. Nak Hair, 4. Redken, 5. Pantene, 6. L'Oréal Paris Elvive, 7. Head & Shoulders, 8. OGX - Searched Google, AI Overview "shampoo for dry hair": 1. Redken, 2. Pantene Not named in any answer: Garnier and TRESemmé. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shampoo and haircare brands in September 2026? - Estimated monthly branded searches for TRESemmé in New Zealand rose 22.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Month by month | Month | Nak Hair estimated searches | Nak Hair Share of Search | Nak Hair rank | TRESemmé estimated searches | TRESemmé Share of Search | TRESemmé rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.6% | 12 | 1.9K | 5.4% | 8 | | Nov 2025 | 720 | 1.7% | 12 | 1.9K | 4.7% | 9 | | Dec 2025 | 590 | 1.5% | 12 | 1.9K | 4.6% | 9 | | Jan 2026 | 880 | 2.1% | 12 | 2.2K | 5.2% | 9 | | Feb 2026 | 590 | 1.5% | 12 | 1.8K | 4.8% | 8 | | Mar 2026 | 480 | 1.2% | 12 | 2K | 4.9% | 9 | | Apr 2026 | 590 | 1.4% | 12 | 1.8K | 4.5% | 9 | | May 2026 | 590 | 1.5% | 12 | 2K | 5.1% | 9 | | Jun 2026 | 590 | 1.4% | 12 | 2.4K | 5.6% | 7 | | Jul 2026 | 720 | 1.6% | 12 | 2.2K | 4.8% | 8 | | Aug 2026 | 720 | 1.5% | 12 | 2.5K | 5.1% | 8 | | Sep 2026 | 590 | 1.3% | 12 | 2.4K | 5% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Nak Hair’s and TRESemmé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nak Hair**: Measured on the search term “nak hair”. - **TRESemmé**: Measured on the search terms “tresemme”, “tresemme conditioner”, “tresemme extra hold”, “tresemme hair”, “tresemme heat tamer”, “tresemme keratin smooth”, “tresemme mousse” and “tresemme shampoo”, summed into one figure. - [Nak Hair profile](/demand/nz/brands/nak-hair) - [TRESemmé profile](/demand/nz/brands/tresemme) - [All shampoo and haircare brands in New Zealand](/demand/nz/categories/nz-shampoo-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nak Hair or TRESemmé more popular in search? In September 2026, TRESemmé had more branded searches than Nak Hair among shampoo and haircare brands in New Zealand. TRESemmé had about 2,360 branded searches, while Nak Hair had 590. TRESemmé made up 5% of all shampoo and haircare brand searches we track, and Nak Hair accounted for 1.3%. ## Cite this page Brandwave. "Nak Hair vs TRESemmé: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/nak-hair-vs-tresemme This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nak-hair-vs-tresemme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.