---
title: "Nair vs Ulike: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Nair or Ulike? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nair-vs-ulike"
publisher: "Brandwave"
---

# Nair vs Ulike: Which is more popular by branded search in New Zealand?

Which is more popular in search, Nair or Ulike? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nair and Ulike
- **Competitive set**: Hair removal brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Nair Share of Search**: 27%
- **Ulike Share of Search**: 2.6%

## Which is more popular in search, Nair or Ulike?

- In August 2026, Nair had more branded searches than Ulike among hair removal brands in New Zealand. Nair was estimated to have 2.2K branded searches compared to Ulike’s 210, and held a 27% Share of Search versus Ulike’s 2.6%.
- Nair was ahead of Ulike in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nair’s estimated Share of Search among hair removal brands in New Zealand moved from 28.6% to 27%, and its estimated monthly branded searches moved from 1.8K to 2.2K.
- Across the 11 months ending August 2026, Ulike’s estimated Share of Search among hair removal brands in New Zealand moved from 2.4% to 2.6%, and its estimated monthly branded searches moved from 150 to 210.

## How did search popularity change for New Zealand hair removal brands in August 2026?

- In August 2026, Nair gained estimated Share of Search among hair removal brands in New Zealand, from 25.2% to 27%.
- Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026.

## Month by month

| Month | Nair estimated searches | Nair Share of Search | Nair rank | Ulike estimated searches | Ulike Share of Search | Ulike rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8K | 28.6% | 2 | 150 | 2.4% | 5 |
| Nov 2025 | 2.1K | 26.4% | 3 | 280 | 3.5% | 5 |
| Dec 2025 | 1.8K | 25.3% | 3 | 120 | 1.7% | 5 |
| Jan 2026 | 2.2K | 29.1% | 2 | 210 | 2.8% | 5 |
| Feb 2026 | 1.9K | 29.9% | 2 | 140 | 2.2% | 5 |
| Mar 2026 | 2K | 29% | 2 | 110 | 1.6% | 5 |
| Apr 2026 | 1.8K | 26.8% | 3 | 160 | 2.4% | 5 |
| May 2026 | 2K | 23.8% | 2 | 120 | 1.5% | 5 |
| Jun 2026 | 2.4K | 29.1% | 2 | 130 | 1.6% | 5 |
| Jul 2026 | 2.3K | 25.2% | 2 | 190 | 2.1% | 5 |
| Aug 2026 | 2.2K | 27% | 2 | 210 | 2.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nair’s and Ulike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nair**: Measured on the search terms “depilatory nair”, “hair removal nair cream”, “male nair”, “nair”, “nair body cream”, “nair cream”, “nair facial hair removal cream”, “nair hair removal sensitive cream”, “nair ipl”, “nair sensitive formula bikini cream”, “nair shower cream”, “nair wax” and “nair wax stripes”, summed into one figure.
- **Ulike**: Measured on the search terms “ulike hair removal” and “ulike ipl”, summed into one figure.

- [Nair profile](/demand/nz/brands/nair)
- [Ulike profile](/demand/nz/brands/ulike)
- [All hair removal brands in New Zealand](/demand/nz/categories/nz-hair-removal-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nair or Ulike?

In August 2026, Nair had more branded searches than Ulike among hair removal brands in New Zealand. Nair was estimated to have 2.2K branded searches compared to Ulike’s 210, and held a 27% Share of Search versus Ulike’s 2.6%.

## Cite this page

Brandwave. "Nair vs Ulike: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nair-vs-ulike

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nair-vs-ulike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.