--- title: "Nair vs SmoothSkin: Which is more popular in New Zealand?" description: "Is Nair or SmoothSkin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/nair-vs-smoothskin" publisher: "Brandwave" --- # Nair vs SmoothSkin: Which is more popular in New Zealand? Is Nair or SmoothSkin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nair and SmoothSkin - **Competitive set**: Hair removal brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Nair Share of Search**: 32.6% - **SmoothSkin Share of Search**: 0.41% ## Is Nair or SmoothSkin more popular in search? - In October 2026, Nair had more branded searches than SmoothSkin among hair removal brands in New Zealand. Nair had about 2,380 branded searches, while SmoothSkin had 30. Nair made up 32.6% of all hair removal brand searches we track, and SmoothSkin accounted for 0.41%. - Nair was ahead of SmoothSkin in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Nair’s share of searches among hair removal brands in New Zealand moved from 27.6% to 32.6%, and its estimated monthly branded searches moved from 1.6K to 2.4K. - Across the 12 months ending October 2026, SmoothSkin’s share of searches among hair removal brands in New Zealand moved from 1.1% to 0.41%, and its estimated monthly branded searches moved from 60 to 30. ## Top hair removal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nair was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SmoothSkin did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Veet | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Philips Lumea | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Braun Silk-expert | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nair | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ulike | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Emjoi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SmoothSkin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair removal brands - Asked ChatGPT "Which hair removal brand should I buy in New Zealand?": 1. Philips Lumea, 2. Braun Silk-expert, 3. Veet, 4. Nair - Asked ChatGPT "What are the best hair removal brands in New Zealand?": 1. Philips Lumea, 2. Braun Silk-expert, 3. Veet, 4. Nair - Asked ChatGPT "What's the best hair removal brand in New Zealand for smooth legs?": 1. Veet, 2. Nair - Searched Google, AI Overview "best hair removal": 1. Veet, 2. Ulike, 3. Braun Silk-expert - Searched Google, AI Overview "at home hair removal": 1. Philips Lumea Not named in any answer: Emjoi and SmoothSkin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hair removal brands in October 2026? - In October 2026, Nair gained share of searches among hair removal brands in New Zealand, from 27.4% to 32.6%. - Estimated monthly branded searches for SmoothSkin in New Zealand fell 50% over 12 measured months, from 60 to 30 in October 2026. ## How has branded search for Nair and SmoothSkin changed in New Zealand over the last 12 months? | Month | Nair estimated searches | Nair Share of Search | Nair rank | SmoothSkin estimated searches | SmoothSkin Share of Search | SmoothSkin rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 27.6% | 2 | 60 | 1.1% | 7 | | Dec 2025 | 1.3K | 25.8% | 2 | 50 | 0.98% | 7 | | Jan 2026 | 1.7K | 30.4% | 2 | 60 | 1.1% | 7 | | Feb 2026 | 1.5K | 32.2% | 2 | 50 | 1.1% | 7 | | Mar 2026 | 1.5K | 32.6% | 2 | 70 | 1.5% | 7 | | Apr 2026 | 1.3K | 29.6% | 2 | 40 | 0.91% | 7 | | May 2026 | 1.3K | 25.2% | 2 | 50 | 0.96% | 7 | | Jun 2026 | 1.5K | 30.9% | 1 | 40 | 0.82% | 7 | | Jul 2026 | 1.4K | 25.9% | 2 | 30 | 0.54% | 7 | | Aug 2026 | 1.4K | 27.3% | 2 | 60 | 1.1% | 7 | | Sep 2026 | 1.7K | 27.4% | 2 | 50 | 0.8% | 7 | | Oct 2026 | 2.4K | 32.6% | 2 | 30 | 0.41% | 7 | ## How are Nair’s and SmoothSkin’s branded searches counted? Brandwave collects information about searches that people make online using Nair’s and SmoothSkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nair**: Measured on the search terms “depilatory nair”, “male nair”, “nair”, “nair body cream”, “nair cream”, “nair ipl”, “nair shower cream”, “nair wax” and “nair wax stripes”, summed into one figure. - **SmoothSkin**: Measured on the search terms “smoothskin bare ipl”, “smoothskin hair removal”, “smoothskin ipl”, “smoothskin pure”, “smoothskin pure fit” and “smoothskin pure ipl”, summed into one figure. - [Nair profile](/demand/nz/brands/nair) - [SmoothSkin profile](/demand/nz/brands/smoothskin) - [All hair removal brands in New Zealand](/demand/nz/categories/nz-hair-removal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nair or SmoothSkin more popular in search? In October 2026, Nair had more branded searches than SmoothSkin among hair removal brands in New Zealand. Nair had about 2,380 branded searches, while SmoothSkin had 30. Nair made up 32.6% of all hair removal brand searches we track, and SmoothSkin accounted for 0.41%. ## Cite this page Brandwave. "Nair vs SmoothSkin: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/nair-vs-smoothskin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nair-vs-smoothskin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.