---
title: "Nadia Lim vs Recipe Tin Eats: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Nadia Lim or Recipe Tin Eats? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/nadia-lim-vs-recipe-tin-eats"
publisher: "Brandwave"
---

# Nadia Lim vs Recipe Tin Eats: Which is more popular by branded search in New Zealand?

Which is more popular in search, Nadia Lim or Recipe Tin Eats? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nadia Lim and Recipe Tin Eats
- **Competitive set**: Recipe websites
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Nadia Lim Share of Search**: 12.8%
- **Recipe Tin Eats Share of Search**: 76.2%

## Which is more popular in search, Nadia Lim or Recipe Tin Eats?

- In August 2026, Recipe Tin Eats had more branded searches than Nadia Lim among recipe websites in New Zealand. Recipe Tin Eats was estimated to have 23.9K branded searches compared to Nadia Lim’s 4K, and held a 76.2% Share of Search versus Nadia Lim’s 12.8%.
- Recipe Tin Eats was ahead of Nadia Lim in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nadia Lim’s estimated Share of Search among recipe websites in New Zealand moved from 35.4% to 12.8%, and its estimated monthly branded searches moved from 12.5K to 4K.
- Across the 11 months ending August 2026, Recipe Tin Eats’ estimated Share of Search among recipe websites in New Zealand moved from 55% to 76.2%, and its estimated monthly branded searches moved from 19.4K to 23.9K.

## How did search popularity change for New Zealand recipe websites in August 2026?

- In August 2026, Recipe Tin Eats lost estimated Share of Search among recipe websites in New Zealand, from 76.9% to 76.2%.
- Estimated monthly branded searches for Nadia Lim in New Zealand fell 67.8% over 11 measured months, from 12.5K to 4K in August 2026.

## Month by month

| Month | Nadia Lim estimated searches | Nadia Lim Share of Search | Nadia Lim rank | Recipe Tin Eats estimated searches | Recipe Tin Eats Share of Search | Recipe Tin Eats rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.5K | 35.4% | 2 | 19.4K | 55% | 1 |
| Nov 2025 | 6.4K | 21.6% | 2 | 19.8K | 66.9% | 1 |
| Dec 2025 | 5.3K | 15.8% | 2 | 24.5K | 72.4% | 1 |
| Jan 2026 | 3.8K | 14% | 2 | 19.8K | 73.4% | 1 |
| Feb 2026 | 3.3K | 12.8% | 2 | 19.4K | 75.1% | 1 |
| Mar 2026 | 4K | 14.8% | 2 | 19.4K | 72.4% | 1 |
| Apr 2026 | 4K | 12.9% | 2 | 23.5K | 76.1% | 1 |
| May 2026 | 4.8K | 15.1% | 2 | 23.7K | 74.6% | 1 |
| Jun 2026 | 4K | 12.7% | 2 | 23.8K | 76.5% | 1 |
| Jul 2026 | 3.9K | 12.5% | 2 | 23.8K | 76.9% | 1 |
| Aug 2026 | 4K | 12.8% | 2 | 23.9K | 76.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nadia Lim’s and Recipe Tin Eats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nadia Lim**: Measured on the search terms “nadia lim”, “nadia lim christmas”, “nadia lim dinner ideas”, “nadia lim family”, “nadia lim food bag”, “nadia lim fresh start”, “nadia lim masterchef”, “nadia lim new zealand”, “nadia lim nz”, “nadia lim recipe”, “nadia lim vegful”, “nadia lim xmas food bag”, “nadia lim yum”, “nadialim”, “nadialim com”, “vegful nadia lim” and “yum nadia lim”, summed into one figure.
- **Recipe Tin Eats**: Measured on the search terms “chilli con carne recipe tin eats”, “cottage pie recipe tin eats”, “laksa recipe tin eats”, “lasagne recipe tin eats”, “nachos recipe tin eats”, “nagi recipetin eats”, “pancake recipe tin eats”, “recipe tin eats”, “recipetin eats”, “recipetin eats best recipes”, “recipetin eats book”, “recipetin eats cookbook”, “recipetin eats dinner”, “recipetin eats dinner cookbook”, “recipetin eats recipes”, “recipetin eats salmon”, “recipetineats”, “recipetineats com”, “recipetineats recipes” and “salmon recipe tin eats”, summed into one figure.

- [Nadia Lim profile](/demand/nz/brands/nadia-lim)
- [Recipe Tin Eats profile](/demand/nz/brands/recipe-tin-eats)
- [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nadia Lim or Recipe Tin Eats?

In August 2026, Recipe Tin Eats had more branded searches than Nadia Lim among recipe websites in New Zealand. Recipe Tin Eats was estimated to have 23.9K branded searches compared to Nadia Lim’s 4K, and held a 76.2% Share of Search versus Nadia Lim’s 12.8%.

## Cite this page

Brandwave. "Nadia Lim vs Recipe Tin Eats: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/nadia-lim-vs-recipe-tin-eats

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/nadia-lim-vs-recipe-tin-eats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
