--- title: "MyRefund vs Tax Refund NZ: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, MyRefund or Tax Refund NZ? Compare estimated monthly branded-search demand and Share of Search inside the Tax refund services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/myrefund-vs-tax-refund-nz" publisher: "Brandwave" --- # MyRefund vs Tax Refund NZ: Which is more popular by branded search in New Zealand? Which is more popular in search, MyRefund or Tax Refund NZ? Compare estimated monthly branded-search demand and Share of Search inside the Tax refund services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MyRefund and Tax Refund NZ - **Competitive set**: Tax refund services - **Market**: New Zealand - **Month measured**: Aug 2026 - **MyRefund Share of Search**: 16.3% - **Tax Refund NZ Share of Search**: 50.2% ## Which is more popular in search, MyRefund or Tax Refund NZ? - In August 2026, Tax Refund NZ had more branded searches than MyRefund among tax refund services in New Zealand. Tax Refund NZ was estimated to have 1.1K branded searches compared to MyRefund’s 360, and held a 50.2% Share of Search versus MyRefund’s 16.3%. - Tax Refund NZ was ahead of MyRefund in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, MyRefund’s estimated Share of Search among tax refund services in New Zealand moved from 8.1% to 16.3%, and its estimated monthly branded searches moved from 180 to 360. - Across the 11 months ending August 2026, Tax Refund NZ’s estimated Share of Search among tax refund services in New Zealand moved from 51.6% to 50.2%, and its estimated monthly branded searches held steady at 1.1K. ## How did search popularity change for New Zealand tax refund services in August 2026? - In August 2026, Tax Refund NZ gained estimated Share of Search among tax refund services in New Zealand, from 45.7% to 50.2%. - In August 2026, MyRefund lost estimated Share of Search among tax refund services in New Zealand, from 25.5% to 16.3%. ## Month by month | Month | MyRefund estimated searches | MyRefund Share of Search | MyRefund rank | Tax Refund NZ estimated searches | Tax Refund NZ Share of Search | Tax Refund NZ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 180 | 8.1% | 3 | 1.1K | 51.6% | 1 | | Nov 2025 | 140 | 7.4% | 3 | 1K | 53.2% | 1 | | Dec 2025 | 230 | 8.7% | 3 | 1.4K | 52.7% | 1 | | Jan 2026 | 400 | 9.9% | 3 | 2K | 49.5% | 1 | | Feb 2026 | 470 | 9.7% | 3 | 2.4K | 49.9% | 1 | | Mar 2026 | 2.1K | 19.2% | 3 | 4.9K | 45.5% | 1 | | Apr 2026 | 2.2K | 12.3% | 3 | 8.5K | 48.5% | 1 | | May 2026 | 3.5K | 15% | 3 | 11.3K | 48.4% | 1 | | Jun 2026 | 3.9K | 28.6% | 2 | 6K | 44% | 1 | | Jul 2026 | 830 | 25.5% | 3 | 1.5K | 45.7% | 1 | | Aug 2026 | 360 | 16.3% | 3 | 1.1K | 50.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using MyRefund’s and Tax Refund NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MyRefund**: Measured on the search terms “myrefund”, “myrefund co nz” and “myrefund nz”, summed into one figure. - **Tax Refund NZ**: Measured on the search terms “apply for tax refund nz”, “claim tax refund nz”, “donation tax refund nz”, “ird tax refund nz”, “my tax refund nz”, “my tax refund nz ird”, “tax refund nz”, “tax refund nz online”, “taxrefund co nz” and “taxrefundnz”, summed into one figure. - [MyRefund profile](/demand/nz/brands/myrefund) - [Tax Refund NZ profile](/demand/nz/brands/tax-refund-nz) - [All tax refund services in New Zealand](/demand/nz/categories/nz-tax-refund-services): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, MyRefund or Tax Refund NZ? In August 2026, Tax Refund NZ had more branded searches than MyRefund among tax refund services in New Zealand. Tax Refund NZ was estimated to have 1.1K branded searches compared to MyRefund’s 360, and held a 50.2% Share of Search versus MyRefund’s 16.3%. ## Cite this page Brandwave. "MyRefund vs Tax Refund NZ: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/myrefund-vs-tax-refund-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/myrefund-vs-tax-refund-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.