--- title: "MyRefund vs NZ Tax Refund: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, MyRefund or NZ Tax Refund? Compare estimated monthly branded-search demand and Share of Search inside the Tax refund services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/myrefund-vs-nz-tax-refund" publisher: "Brandwave" --- # MyRefund vs NZ Tax Refund: Which is more popular by branded search in New Zealand? Which is more popular in search, MyRefund or NZ Tax Refund? Compare estimated monthly branded-search demand and Share of Search inside the Tax refund services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MyRefund and NZ Tax Refund - **Competitive set**: Tax refund services - **Market**: New Zealand - **Month measured**: Aug 2026 - **MyRefund Share of Search**: 16.3% - **NZ Tax Refund Share of Search**: 33.5% ## Which is more popular in search, MyRefund or NZ Tax Refund? - In August 2026, NZ Tax Refund had more branded searches than MyRefund among tax refund services in New Zealand. NZ Tax Refund was estimated to have 740 branded searches compared to MyRefund’s 360, and held a 33.5% Share of Search versus MyRefund’s 16.3%. - The lead changed hands 2 times in the 11 months ending August 2026: MyRefund took it in June 2026, NZ Tax Refund took it in July 2026. - Across the 11 months ending August 2026, MyRefund’s estimated Share of Search among tax refund services in New Zealand moved from 8.1% to 16.3%, and its estimated monthly branded searches moved from 180 to 360. - Across the 11 months ending August 2026, NZ Tax Refund’s estimated Share of Search among tax refund services in New Zealand moved from 40.4% to 33.5%, and its estimated monthly branded searches moved from 900 to 740. ## How did search popularity change for New Zealand tax refund services in August 2026? - In August 2026, NZ Tax Refund gained estimated Share of Search among tax refund services in New Zealand, from 28.8% to 33.5%. - In August 2026, MyRefund lost estimated Share of Search among tax refund services in New Zealand, from 25.5% to 16.3%. ## Month by month | Month | MyRefund estimated searches | MyRefund Share of Search | MyRefund rank | NZ Tax Refund estimated searches | NZ Tax Refund Share of Search | NZ Tax Refund rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 180 | 8.1% | 3 | 900 | 40.4% | 2 | | Nov 2025 | 140 | 7.4% | 3 | 740 | 39.4% | 2 | | Dec 2025 | 230 | 8.7% | 3 | 1K | 38.6% | 2 | | Jan 2026 | 400 | 9.9% | 3 | 1.6K | 40.6% | 2 | | Feb 2026 | 470 | 9.7% | 3 | 2K | 40.5% | 2 | | Mar 2026 | 2.1K | 19.2% | 3 | 3.8K | 35.3% | 2 | | Apr 2026 | 2.2K | 12.3% | 3 | 6.9K | 39.2% | 2 | | May 2026 | 3.5K | 15% | 3 | 8.5K | 36.6% | 2 | | Jun 2026 | 3.9K | 28.6% | 2 | 3.8K | 27.5% | 3 | | Jul 2026 | 830 | 25.5% | 3 | 940 | 28.8% | 2 | | Aug 2026 | 360 | 16.3% | 3 | 740 | 33.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using MyRefund’s and NZ Tax Refund’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MyRefund**: Measured on the search terms “myrefund”, “myrefund co nz” and “myrefund nz”, summed into one figure. - **NZ Tax Refund**: Measured on the search terms “nz tax refund”, “nz tax refund date”, “nz tax refund online” and “nztaxrefund co nz”, summed into one figure. - [MyRefund profile](/demand/nz/brands/myrefund) - [NZ Tax Refund profile](/demand/nz/brands/nz-tax-refund) - [All tax refund services in New Zealand](/demand/nz/categories/nz-tax-refund-services): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, MyRefund or NZ Tax Refund? In August 2026, NZ Tax Refund had more branded searches than MyRefund among tax refund services in New Zealand. NZ Tax Refund was estimated to have 740 branded searches compared to MyRefund’s 360, and held a 33.5% Share of Search versus MyRefund’s 16.3%. ## Cite this page Brandwave. "MyRefund vs NZ Tax Refund: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/myrefund-vs-nz-tax-refund This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/myrefund-vs-nz-tax-refund. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.