--- title: "Myprotein vs Optimum Nutrition: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Myprotein or Optimum Nutrition? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/myprotein-vs-optimum-nutrition" publisher: "Brandwave" --- # Myprotein vs Optimum Nutrition: Which is more popular by branded search in New Zealand? Which is more popular in search, Myprotein or Optimum Nutrition? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Myprotein and Optimum Nutrition - **Competitive set**: Sports nutrition brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Myprotein Share of Search**: 3.4% - **Optimum Nutrition Share of Search**: 19.7% ## Which is more popular in search, Myprotein or Optimum Nutrition? - In August 2026, Optimum Nutrition had more branded searches than Myprotein among sports nutrition brands in New Zealand. Optimum Nutrition was estimated to have 12.2K branded searches compared to Myprotein’s 2.1K, and held a 19.7% Share of Search versus Myprotein’s 3.4%. - Optimum Nutrition was ahead of Myprotein in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports nutrition brands in New Zealand moved from 5.9% to 3.4%, and its estimated monthly branded searches moved from 2.9K to 2.1K. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands in New Zealand moved from 10.1% to 19.7%, and its estimated monthly branded searches moved from 5K to 12.2K. ## How did search popularity change for New Zealand sports nutrition brands in August 2026? - In August 2026, NZ Protein overtook Optimum Nutrition to rank 2nd among sports nutrition brands in New Zealand, at 22.3%. - In August 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands in New Zealand, from 34.7% to 19.7%. - Estimated monthly branded searches for Myprotein in New Zealand fell 28.4% over 11 measured months, from 2.9K to 2.1K in August 2026. ## Month by month | Month | Myprotein estimated searches | Myprotein Share of Search | Myprotein rank | Optimum Nutrition estimated searches | Optimum Nutrition Share of Search | Optimum Nutrition rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 5.9% | 4 | 5K | 10.1% | 3 | | Nov 2025 | 3.8K | 7.6% | 4 | 5.5K | 10.9% | 3 | | Dec 2025 | 2.1K | 5.8% | 4 | 3.6K | 9.9% | 3 | | Jan 2026 | 3K | 5.8% | 4 | 6.1K | 11.6% | 3 | | Feb 2026 | 3K | 5.2% | 4 | 9.6K | 16.8% | 3 | | Mar 2026 | 3.3K | 5.6% | 4 | 11.2K | 18.8% | 3 | | Apr 2026 | 2.7K | 5.1% | 4 | 10.4K | 19.7% | 3 | | May 2026 | 2.9K | 4.1% | 4 | 23.4K | 32.8% | 2 | | Jun 2026 | 3K | 3.6% | 4 | 30.3K | 36.4% | 1 | | Jul 2026 | 2.3K | 3.1% | 4 | 25.6K | 34.7% | 2 | | Aug 2026 | 2.1K | 3.4% | 4 | 12.2K | 19.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Myprotein’s and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Myprotein**: Measured on the search terms “myprotein”, “myprotein aus”, “myprotein clear whey isolate”, “myprotein creatine”, “myprotein impact whey”, “myprotein impact whey isolate”, “myprotein impact whey protein”, “myprotein impact whey protein powder”, “myprotein isolate”, “myprotein my”, “myprotein near me”, “myprotein nz”, “myprotein online”, “myprotein protein”, “myprotein protein powder” and “myprotein uk”, summed into one figure. - **Optimum Nutrition**: Measured on the search terms “optimum nutrition”, “optimum nutrition 100 gold standard whey protein”, “optimum nutrition creatine”, “optimum nutrition creatine monohydrate”, “optimum nutrition gold standard”, “optimum nutrition gold standard 100 whey protein powder”, “optimum nutrition gold standard protein powder”, “optimum nutrition gold standard whey protein powder”, “optimum nutrition isolate”, “optimum nutrition micronized creatine”, “optimum nutrition micronized creatine powder”, “optimum nutrition near me”, “optimum nutrition nz”, “optimum nutrition online”, “optimum nutrition pre workout”, “optimum nutrition protein”, “optimum nutrition protein powder”, “optimum nutrition whey protein”, “optimumnutrition”, “optimumnutrition com”, “optimumnutrition creatine”, “optimumnutrition protein”, “optimumnutrition protein powder” and “whey gold standard 100 optimum nutrition”, summed into one figure. - [Myprotein profile](/demand/nz/brands/myprotein) - [Optimum Nutrition profile](/demand/nz/brands/optimum-nutrition) - [All sports nutrition brands in New Zealand](/demand/nz/categories/nz-sports-nutrition-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Myprotein or Optimum Nutrition? In August 2026, Optimum Nutrition had more branded searches than Myprotein among sports nutrition brands in New Zealand. Optimum Nutrition was estimated to have 12.2K branded searches compared to Myprotein’s 2.1K, and held a 19.7% Share of Search versus Myprotein’s 3.4%. ## Cite this page Brandwave. "Myprotein vs Optimum Nutrition: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/myprotein-vs-optimum-nutrition This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/myprotein-vs-optimum-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.