---
title: "MYOB vs Solo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, MYOB or Solo? Compare estimated monthly branded-search demand and Share of Search inside the Small business accounting software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/myob-vs-solo"
publisher: "Brandwave"
---

# MYOB vs Solo: Which is more popular by branded search in New Zealand?

Which is more popular in search, MYOB or Solo? Compare estimated monthly branded-search demand and Share of Search inside the Small business accounting software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MYOB and Solo
- **Competitive set**: Small business accounting software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **MYOB Share of Search**: 9.2%
- **Solo Share of Search**: 0.11%

## Which is more popular in search, MYOB or Solo?

- In August 2026, MYOB had more branded searches than Solo among small business accounting software in New Zealand. MYOB was estimated to have 18.6K branded searches compared to Solo’s 220, and held a 9.2% Share of Search versus Solo’s 0.11%.
- MYOB was ahead of Solo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MYOB’s estimated Share of Search among small business accounting software in New Zealand moved from 9.3% to 9.2%, and its estimated monthly branded searches moved from 18.9K to 18.6K.
- Across the 11 months ending August 2026, Solo’s estimated Share of Search among small business accounting software in New Zealand moved from 0.14% to 0.11%, and its estimated monthly branded searches moved from 280 to 220.

## How did search popularity change for New Zealand small business accounting software in August 2026?

- Estimated monthly branded searches for Solo in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.

## Month by month

| Month | MYOB estimated searches | MYOB Share of Search | MYOB rank | Solo estimated searches | Solo Share of Search | Solo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.9K | 9.3% | 2 | 280 | 0.14% | 5 |
| Nov 2025 | 18.7K | 11% | 2 | 230 | 0.13% | 5 |
| Dec 2025 | 15.4K | 11% | 2 | 190 | 0.14% | 5 |
| Jan 2026 | 15.5K | 10.7% | 2 | 240 | 0.17% | 5 |
| Feb 2026 | 15.5K | 9.1% | 2 | 270 | 0.16% | 5 |
| Mar 2026 | 19.3K | 9.1% | 3 | 330 | 0.16% | 5 |
| Apr 2026 | 15.4K | 8.7% | 3 | 350 | 0.2% | 5 |
| May 2026 | 18.7K | 9.1% | 2 | 270 | 0.13% | 5 |
| Jun 2026 | 18.7K | 9% | 3 | 270 | 0.13% | 5 |
| Jul 2026 | 15.3K | 9% | 2 | 230 | 0.14% | 5 |
| Aug 2026 | 18.6K | 9.2% | 2 | 220 | 0.11% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MYOB’s and Solo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MYOB**: Measured on the search terms “myob”, “myob accounting”, “myob accounting software”, “myob invoicing”, “myob payroll” and “myob tax”, summed into one figure.
- **Solo**: Measured on the search terms “solo accounting”, “solo app”, “solo pricing” and “solo software”, summed into one figure.

- [MYOB profile](/demand/nz/brands/myob)
- [Solo profile](/demand/nz/brands/solo)
- [All small business accounting software in New Zealand](/demand/nz/categories/accounting-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MYOB or Solo?

In August 2026, MYOB had more branded searches than Solo among small business accounting software in New Zealand. MYOB was estimated to have 18.6K branded searches compared to Solo’s 220, and held a 9.2% Share of Search versus Solo’s 0.11%.

## Cite this page

Brandwave. "MYOB vs Solo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/myob-vs-solo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/myob-vs-solo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.