---
title: "MYOB vs Reckon: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, MYOB or Reckon? Compare estimated monthly branded-search demand and Share of Search inside the Small business accounting software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/myob-vs-reckon"
publisher: "Brandwave"
---

# MYOB vs Reckon: Which is more popular by branded search in New Zealand?

Which is more popular in search, MYOB or Reckon? Compare estimated monthly branded-search demand and Share of Search inside the Small business accounting software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MYOB and Reckon
- **Competitive set**: Small business accounting software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **MYOB Share of Search**: 9.2%
- **Reckon Share of Search**: 0.57%

## Which is more popular in search, MYOB or Reckon?

- In August 2026, MYOB had more branded searches than Reckon among small business accounting software in New Zealand. MYOB was estimated to have 18.6K branded searches compared to Reckon’s 1.1K, and held a 9.2% Share of Search versus Reckon’s 0.57%.
- MYOB was ahead of Reckon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MYOB’s estimated Share of Search among small business accounting software in New Zealand moved from 9.3% to 9.2%, and its estimated monthly branded searches moved from 18.9K to 18.6K.
- Across the 11 months ending August 2026, Reckon’s estimated Share of Search among small business accounting software in New Zealand moved from 0.71% to 0.57%, and its estimated monthly branded searches moved from 1.4K to 1.1K.

## How did search popularity change for New Zealand small business accounting software in August 2026?

- Estimated monthly branded searches for Reckon in New Zealand fell 20.1% over 11 measured months, from 1.4K to 1.1K in August 2026.

## Month by month

| Month | MYOB estimated searches | MYOB Share of Search | MYOB rank | Reckon estimated searches | Reckon Share of Search | Reckon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.9K | 9.3% | 2 | 1.4K | 0.71% | 4 |
| Nov 2025 | 18.7K | 11% | 2 | 1.1K | 0.65% | 4 |
| Dec 2025 | 15.4K | 11% | 2 | 960 | 0.69% | 4 |
| Jan 2026 | 15.5K | 10.7% | 2 | 1.1K | 0.76% | 4 |
| Feb 2026 | 15.5K | 9.1% | 2 | 1.1K | 0.66% | 4 |
| Mar 2026 | 19.3K | 9.1% | 3 | 1.4K | 0.67% | 4 |
| Apr 2026 | 15.4K | 8.7% | 3 | 1.1K | 0.63% | 4 |
| May 2026 | 18.7K | 9.1% | 2 | 1.4K | 0.7% | 4 |
| Jun 2026 | 18.7K | 9% | 3 | 1.4K | 0.7% | 4 |
| Jul 2026 | 15.3K | 9% | 2 | 1.2K | 0.7% | 4 |
| Aug 2026 | 18.6K | 9.2% | 2 | 1.1K | 0.57% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MYOB’s and Reckon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MYOB**: Measured on the search terms “myob”, “myob accounting”, “myob accounting software”, “myob invoicing”, “myob payroll” and “myob tax”, summed into one figure.
- **Reckon**: Measured on the search terms “reckon”, “reckon accounting”, “reckon accounting software”, “reckon invoicing”, “reckon payroll” and “reckon tax”, summed into one figure.

- [MYOB profile](/demand/nz/brands/myob)
- [Reckon profile](/demand/nz/brands/reckon)
- [All small business accounting software in New Zealand](/demand/nz/categories/accounting-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MYOB or Reckon?

In August 2026, MYOB had more branded searches than Reckon among small business accounting software in New Zealand. MYOB was estimated to have 18.6K branded searches compared to Reckon’s 1.1K, and held a 9.2% Share of Search versus Reckon’s 0.57%.

## Cite this page

Brandwave. "MYOB vs Reckon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/myob-vs-reckon

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/myob-vs-reckon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.