--- title: "MYOB Business vs Wave: Which is searched more in New Zealand?" description: "Is MYOB Business or Wave more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invoicing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/myob-business-vs-wave-accounting" publisher: "Brandwave" --- # MYOB Business vs Wave: Which is searched more in New Zealand? Is MYOB Business or Wave more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invoicing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MYOB Business and Wave - **Competitive set**: Invoicing apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **MYOB Business Share of Search**: 0.55% - **Wave Share of Search**: 0.31% ## Is MYOB Business or Wave more popular in search? - In September 2026, MYOB Business had more branded searches than Wave among invoicing apps in New Zealand. MYOB Business had about 1,000 branded searches, while Wave had 570. MYOB Business made up 0.55% of all invoicing app searches we track, and Wave accounted for 0.31%. - MYOB Business was ahead of Wave in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MYOB Business’ share of searches among invoicing apps in New Zealand moved from 0.71% to 0.55%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Wave’s share of searches among invoicing apps in New Zealand moved from 0.38% to 0.31%, and its estimated monthly branded searches moved from 700 to 570. ## Top invoicing apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MYOB Business was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wave was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MYOB Business was listed before Wave in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Xero | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Zoho Invoice | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Hnry | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Wave | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | MYOB Business | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Invoice Simple | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Invoice2go | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FreshBooks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about invoicing apps - Asked ChatGPT "Which invoicing app should I use in New Zealand?": 1. Xero, 2. Hnry, 3. MYOB Business - Asked ChatGPT "What are the best invoicing apps in New Zealand?": 1. Xero, 2. Hnry, 3. MYOB Business - Asked ChatGPT "What's the best invoicing app in New Zealand for a small business?": 1. Xero, 2. Zoho Invoice, 3. Hnry, 4. MYOB Business - Searched Google, AI Overview "best invoicing app": 1. Zoho Invoice, 2. Xero, 3. Invoice Simple - Searched Google, AI Overview "simple invoice app": 1. Wave, 2. Zoho Invoice, 3. Invoice Simple Not named in any answer: Invoice2go and FreshBooks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand invoicing apps in September 2026? - MYOB Business’ share of searches among invoicing apps in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.55% in September 2026. - Estimated monthly branded searches for Wave in New Zealand fell 18.6% over 12 measured months, from 700 to 570 in September 2026. ## Month by month | Month | MYOB Business estimated searches | MYOB Business Share of Search | MYOB Business rank | Wave estimated searches | Wave Share of Search | Wave rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 0.71% | 3 | 700 | 0.38% | 5 | | Nov 2025 | 1.3K | 0.86% | 3 | 770 | 0.51% | 4 | | Dec 2025 | 1.3K | 1.1% | 3 | 620 | 0.5% | 4 | | Jan 2026 | 1.6K | 1.2% | 3 | 680 | 0.53% | 4 | | Feb 2026 | 1.9K | 1.2% | 3 | 740 | 0.48% | 4 | | Mar 2026 | 2.4K | 1.3% | 3 | 830 | 0.43% | 4 | | Apr 2026 | 2.4K | 1.5% | 3 | 680 | 0.42% | 5 | | May 2026 | 1.9K | 1% | 3 | 830 | 0.44% | 4 | | Jun 2026 | 2.4K | 1.3% | 3 | 730 | 0.39% | 4 | | Jul 2026 | 1.6K | 1% | 3 | 530 | 0.35% | 5 | | Aug 2026 | 1.3K | 0.71% | 3 | 530 | 0.29% | 5 | | Sep 2026 | 1K | 0.55% | 3 | 570 | 0.31% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using MYOB Business’ and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MYOB Business**: Measured on the search term “myob business”. - **Wave**: Measured on the search terms “wave accounting”, “wave accounting program”, “wave invoice”, “wave invoice app”, “waveapps” and “waveapps app”, summed into one figure. - [MYOB Business profile](/demand/nz/brands/myob-business) - [Wave profile](/demand/nz/brands/wave-accounting) - [All invoicing apps in New Zealand](/demand/nz/categories/nz-invoicing-apps): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MYOB Business or Wave more popular in search? In September 2026, MYOB Business had more branded searches than Wave among invoicing apps in New Zealand. MYOB Business had about 1,000 branded searches, while Wave had 570. MYOB Business made up 0.55% of all invoicing app searches we track, and Wave accounted for 0.31%. ## Cite this page Brandwave. "MYOB Business vs Wave: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/myob-business-vs-wave-accounting This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/myob-business-vs-wave-accounting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.