--- title: "My Mortgage vs Total Mortgages: Which is searched more in New Zealand?" description: "Is My Mortgage or Total Mortgages more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/my-mortgage-vs-total-mortgages" publisher: "Brandwave" --- # My Mortgage vs Total Mortgages: Which is searched more in New Zealand? Is My Mortgage or Total Mortgages more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: My Mortgage and Total Mortgages - **Competitive set**: Hamilton mortgage advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **My Mortgage Share of Search**: 8.3% - **Total Mortgages Share of Search**: 18.3% ## Is My Mortgage or Total Mortgages more popular in search? - In September 2026, Total Mortgages had more branded searches than My Mortgage among Hamilton mortgage advisers in New Zealand. Total Mortgages had about 110 branded searches, while My Mortgage had 50. Total Mortgages made up 18.3% of all Hamilton mortgage adviser searches we track, and My Mortgage accounted for 8.3%. - Total Mortgages was ahead of My Mortgage in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, My Mortgage’s share of searches among Hamilton mortgage advisers in New Zealand moved from 6.1% to 8.3%, and its estimated monthly branded searches moved from 40 to 50. - Across the 12 months ending September 2026, Total Mortgages’ share of searches among Hamilton mortgage advisers in New Zealand moved from 25.8% to 18.3%, and its estimated monthly branded searches moved from 170 to 110. ## Top Hamilton mortgage advisers in ChatGPT and Google AI Overviews In three ChatGPT questions, Total Mortgages appeared in all three answers. My Mortgage did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Nest Home Loans | 1st | 3 of 3 | 3 of 3 | | Total Mortgages | 2nd | 3 of 3 | 3 of 3 | | Quantum Finance & Insurance | 3rd | 3 of 3 | 3 of 3 | | Global Finance | 4th | 1 of 3 | 1 of 3 | | NZHL | Not ranked | 0 of 3 | 0 of 3 | | My Mortgage | Not ranked | 0 of 3 | 0 of 3 | | Innovest | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton mortgage advisers - Asked ChatGPT "Which mortgage adviser should I hire in Hamilton, New Zealand?": 1. Nest Home Loans, 2. Total Mortgages, 3. Quantum Finance & Insurance - Asked ChatGPT "What are the best mortgage advisers in Hamilton, New Zealand?": 1. Nest Home Loans, 2. Total Mortgages, 3. Quantum Finance & Insurance, 4. Global Finance - Asked ChatGPT "What's the best mortgage adviser in Hamilton, New Zealand for a home loan?": 1. Nest Home Loans, 2. Total Mortgages, 3. Quantum Finance & Insurance Not named in any answer: NZHL, My Mortgage and Innovest. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton mortgage advisers in September 2026? - In September 2026, Total Mortgages gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 18.3%. - Estimated monthly branded searches for My Mortgage in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026. ## Month by month | Month | My Mortgage estimated searches | My Mortgage Share of Search | My Mortgage rank | Total Mortgages estimated searches | Total Mortgages Share of Search | Total Mortgages rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 6.1% | 5 | 170 | 25.8% | 2 | | Nov 2025 | 50 | 7.7% | 5 | 140 | 21.5% | 2 | | Dec 2025 | 40 | 8% | 5 | 110 | 22% | 2 | | Jan 2026 | 50 | 9.6% | 4 | 110 | 21.2% | 2 | | Feb 2026 | 50 | 8.2% | 5 | 140 | 23% | 2 | | Mar 2026 | 100 | 15.2% | 3 | 140 | 21.2% | 2 | | Apr 2026 | 50 | 9.4% | 4 | 110 | 20.8% | 2 | | May 2026 | 50 | 8.2% | 5 | 140 | 23% | 2 | | Jun 2026 | 80 | 13.1% | 4 | 140 | 23% | 2 | | Jul 2026 | 40 | 6.9% | 5 | 110 | 19% | 2 | | Aug 2026 | 50 | 7.9% | 5 | 110 | 17.5% | 4 | | Sep 2026 | 50 | 8.3% | 5 | 110 | 18.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using My Mortgage’s and Total Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **My Mortgage**: Measured on the search terms “my mortgage”, “my mortgage brokers” and “mymortgage”, summed into one figure. - **Total Mortgages**: Measured on the search terms “total mortgages” and “totalmortgage”, summed into one figure. - [My Mortgage profile](/demand/nz/brands/my-mortgage) - [Total Mortgages profile](/demand/nz/brands/total-mortgages) - [All Hamilton mortgage advisers in New Zealand](/demand/nz/locations/hamilton/mortgage-advisers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is My Mortgage or Total Mortgages more popular in search? In September 2026, Total Mortgages had more branded searches than My Mortgage among Hamilton mortgage advisers in New Zealand. Total Mortgages had about 110 branded searches, while My Mortgage had 50. Total Mortgages made up 18.3% of all Hamilton mortgage adviser searches we track, and My Mortgage accounted for 8.3%. ## Cite this page Brandwave. "My Mortgage vs Total Mortgages: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/my-mortgage-vs-total-mortgages This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/my-mortgage-vs-total-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.